managing social media

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©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved. MNREM Broadband for Business Webinar Series Minnesota Renewable Energy Marketplace As part of the Minnesota Rural Intelligent Communities (MIRC) Project

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Page 1: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

MNREM Broadband for Business Webinar Series

Minnesota Renewable Energy MarketplaceAs part of the Minnesota Rural Intelligent

Communities (MIRC) Project

Page 2: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

This webinar series is sponsored by MIRC – Minnesota Intelligent Rural Communities in partnership with the MNREM - Minnesota Renewable Marketplace and the Blandin Foundation. MNREM is a project partner in the Minnesota Intelligent Rural Communities initiative. MIRC is a coalition of 19 statewide partners and 11 demonstration communities funded in large part through an American Recovery and Reinvestment Act grant. The work of the coalition focuses on bringing the full promise of broadband technologies to rural Minnesota communities, businesses and people. Blandin Foundation serves as the project administrator. More about MIRC is available www.blandinfoundation.org

Page 3: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Managing Social Media Tools:Only as good as your last tweet

Ann Treacy broadband.mnrem.com

Page 4: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Agenda• Understanding Interactions (Edges)• Create a Calendar & Plan• Using the Tools• Hootsuite• Building a Balance• Common Sense

Page 5: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Social Media is social – interaction is good, popularity is

good. You decide which you want.

Page 6: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Lifespan of Info• Facebook Post – 3 hours• Twitter – 2 hours• LinkedIn – a week• Google+ – unknown

• Exception - events

Page 7: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

When to post?• Optimal time of the day to get ReTweets is 5:00PM• Content posted later in the day gets more likes and

shares.• Peak posting time for likes and share is 8:00PM• Peak share time is 6:00PM• Saturday and Sunday have the like percentage• 33% of Facebook postings are mobilehttp://www.inboundmarketingagents.com

BUT….

Page 8: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

How often should you post?• Facebook Post – 1-2 times a day• Twitter – 5-10 times a day• LinkedIn – weekly• Google+ – 5 times a day BUT….

Page 9: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Value is in quality, not quantity!

Page 10: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

What is Edgerank?• Affinity: built by repeat

interactions with a Brand's Edges.

• Weight: comments have a higher value than Likes.

• Time Decay: the older it is the less valuable it is.

http://whatisedgerank.com

Page 11: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Create a Calendar

Page 12: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Create a Plan • Use the blog as the

base for content• Amplify via Social

Media• Tools are available

Page 13: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Use the Tools

Page 14: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

WordPress.com• Setup Publicize

Settings• Use #hashtag to

catalog post• WordPress.org?– http://leenk.me

Page 15: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Facebook Scheduler

Page 16: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Twitter Apps

Page 17: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

HootSuiteManage all of your social networks

Page 18: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Setup Social Networks

Page 19: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

The DashboardSocial Media Channels

Place To Interact

Page 20: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Queuing a Post

Page 21: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Other features…

Page 22: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Pros

• Easy to do in advance• Easy to manage multiple

personalities• Easy to analyze• Easy to share

responsibilities

Cons

• Doesn’t score as well with Edgerank

• Queued posts can be wrong!

• Not there for immediate interaction

Hootsuite

Page 23: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Build a Balance• Schedule some posts (based on blog articles

for example)• Be spontaneous – serendipity works!• Share, Retweet, Repost, Pin• Reply and post on other walls• Do what works for you!! Scheduled

Spontaneous

Page 24: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Tips• Recognize that each media is different• Consistency throughout is good; verbatim

messages isn’t• Track success – to replicate and focus• Go mobile – Tweet from the DMV

Page 25: managing social media

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/