MANAGING SOCIAL MEDIABEFORE IT MANAGES YOU

BradDomitrovich

BanderaIndependent

School District

Texas SchoolPublic Relations

Association

Some Recent Headlines

Teacher disciplined for Facebook postings.

Schoolteacher suspended for Facebook gun photo.

Young teachers go wild on the web.

MySpace leads police to murder suspect.

A social trend in whichpeople use technologies

to get the things they needfrom each other

rather thantraditional institutions.

What is Social Media?

147,000,000 adults in the United States use the Internet on a daily basis.

57,000,000 adults in the United States read blogs on a daily basis.

12,000,000 adults in the United States keep or maintain a blog.

Some Interesting Statistics

55% of the entireUnited States adult population

went online in 2008 to get involvedin the political process

or to get news and informationabout the election.

2008 Presidential Election

Press ReleasesPrinted NewslettersBroadcast - TV/Radio

WebsitesE-Newsletters/E-Newsblasts

All In-Person Stuff

Traditional PR Institutions

Interactive Network (MySpace)Interactive Network (Facebook)

Photo Sharing (Flickr)Video Sharing (YouTube)

Journal Publishing (Blogger)

Social Media Technologies

Networking Tools (Linkedin)Presentation Sharing (SlideShare)

Journal Publishing (Blogger)Scrapbook Publishing (tumblr.)

Communication Service (twitter)

Social Media Technologies

Let’s talk about

Social Media,

Baby Boomers,

Gen X, and Gen Y.

Fear of Losing ControlFear of Negative FeedbackFear of Legal Repercussions

Fear of Change

Fear KillsSocial Media Efforts

Social Media forces youto share control with

your publics.

The Scary Partfor School Districts ...

Social Media can help youbuild and maintain

relationshipswith your publics.

The Not So Scary Partfor School Districts ...

It stinks!

A way for teachersto get into trouble!

A way for citizens tocreate anti-blogs!

What most districtsthink about social media!

Stand outin the crowd!

Share newswith more people!

Build relationships!

How social mediacan help school districts!

CONFUSED?

USING SOCIAL MEDIA

VS.

PERSONAL

SCHOOL USE

Linked-In strengthens and extendsyour existing network of trusted contacts.

Linked-In is a networking tool thathelps you discover inside connections.

SlideShare allows you to share yourPowerPoint and Keynote Presentations.

Share publicly or privately.

Add audio to make a webinar.

Blogger is a free blog publishing tool foreasily sharing your thoughts with the world.

Blogger makes it simple to posttext, photos, and videos.

If blogs are journals, tumblelogs are scrapbooks.

Tumblelogs are slightly more structured blogsthat make it faster and easier to post to.

Twitter is a service forfriends, family, and co-workers to stay connected

through the exchange of quick answers.

WhosTalkin.com

SocialMention.com

Technorati.com

Are you in Cyberspace?

STILL

CONFUSED?

Social Media Thought #1

Everything you write is a permanent record of your

professionalism.Sister St. Catherine - my 6th grade teacher

Social Media Thought #2

Check personal sites regularly if the public has access to them.

Even if you don't post inappropriate material, that

doesn't mean your friends won't.

Social Media Thought #3

Think before you post.If you’re wondering

“should I post this?” ...you probably shouldn’t!

The world is your audience.

Questions?