managing social media
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Managing Social Media. Professor Robert Craik Provost and CEO Heriot-Watt University Malaysia February 2013. Heriot-Watt University Malaysia, Putrajaya. Heriot-Watt University Malaysia. Full range of professional subjects Growing to about 6,000 students Teaching and research - PowerPoint PPT PresentationTRANSCRIPT
Managing Social Media
Professor Robert CraikProvost and CEO
Heriot-Watt University MalaysiaFebruary 2013
Heriot-Watt University Malaysia, Putrajaya
Heriot-Watt University Malaysia
Full range of professional subjects
Growing to about 6,000 students
Teaching and research
Strong links with other campuses
MBA students in HWUM PutrajayaJan 2013
Active Edinburgh 7420 Partners 4584Learners Borders 652 Ind. learners 1423
Orkney 13 Business School 8500Dubai 1328
Heriot-Watt University:Learning partners
Social Media
Student + Social Media = FEAR
=+
Social Media
What are we afraid of?
ReputationVideos or tweets going
viral
Legal matters – not today
Student voice - why
Students have something to saySome lectures are boringSome lecturers are badly preparedSome staff don’t help students…
Social media is one outlet for frustration
FrustrationNo-one listensNothing is done
Student voice - How
Students have always been vocal and self-opinionated
We encourage this independence of thinking
Methods were Meetings, Demonstrations Posters, Leaflets …
Now Facebook, Youtube, Twitter
Managing social media
How do you manage social media
You cant manage it
Don’t bother trying
Social media – the answer
Listen to the students
Act on complaints and suggestions
Engage students in solving problems
Remove the frustration
Organisation
Vice-Chancellor
University
Class Reps
School Officers
Vice-Presidents
President
Deputy
Lecturer
Academic Heads
Programme Leader
Student Union
What do students do
UNIVERSITYSenateCourtLearning and Teaching BoardQuality and Standards CommitteeDiscipline CommitteeSchool committeesProgramme committees…
What do students do
STUDENT UNION•Student Council•Weekly Officers meeting•Regular School meetings
•Discuss key issues• VLE• Exam times• Feedback
Quality Review/Audit
Students are full members of
External QAA (MQA) Audits Internal academic audits Annual Monitoring Processes Reviews of External
Campuses
Benefits of partnership
Students have immediate routes for communication to the University
Effective means for fixing issues
Mechanism for joint planning the future to meet student needs/expectations
Social Media?
Student Union monitors social media and self-regulates
Student Union has an interest in preserving the reputation of the University
No frustration
Does it work
Sunday Times 2012
Scottish University of the Year 2011/12
Scottish University of the Year 2012/13
9th overall in the UK
Best University in the UK for Student Experience
Happy students