managing social media

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Managing Social Media Professor Robert Cra Provost and C Heriot-Watt University Malays February 20

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Managing Social Media. Professor Robert Craik Provost and CEO Heriot-Watt University Malaysia February 2013. Heriot-Watt University Malaysia, Putrajaya. Heriot-Watt University Malaysia. Full range of professional subjects Growing to about 6,000 students Teaching and research - PowerPoint PPT Presentation

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Page 1: Managing Social Media

Managing Social Media

Professor Robert CraikProvost and CEO

Heriot-Watt University MalaysiaFebruary 2013

Page 2: Managing Social Media

Heriot-Watt University Malaysia, Putrajaya

Page 3: Managing Social Media

Heriot-Watt University Malaysia

Full range of professional subjects

Growing to about 6,000 students

Teaching and research

Strong links with other campuses

MBA students in HWUM PutrajayaJan 2013

Page 4: Managing Social Media

Active Edinburgh 7420 Partners 4584Learners Borders 652 Ind. learners 1423

Orkney 13 Business School 8500Dubai 1328

Page 5: Managing Social Media

Heriot-Watt University:Learning partners

Page 7: Managing Social Media

Social Media

What are we afraid of?

ReputationVideos or tweets going

viral

Legal matters – not today

Page 8: Managing Social Media

Student voice - why

Students have something to saySome lectures are boringSome lecturers are badly preparedSome staff don’t help students…

Social media is one outlet for frustration

FrustrationNo-one listensNothing is done

Page 9: Managing Social Media

Student voice - How

Students have always been vocal and self-opinionated

We encourage this independence of thinking

Methods were Meetings, Demonstrations Posters, Leaflets …

Now Facebook, Youtube, Twitter

Page 10: Managing Social Media

Managing social media

How do you manage social media

You cant manage it

Don’t bother trying

Page 11: Managing Social Media

Social media – the answer

Listen to the students

Act on complaints and suggestions

Engage students in solving problems

Remove the frustration

Page 12: Managing Social Media

Organisation

Vice-Chancellor

University

Class Reps

School Officers

Vice-Presidents

President

Deputy

Lecturer

Academic Heads

Programme Leader

Student Union

Page 13: Managing Social Media

What do students do

UNIVERSITYSenateCourtLearning and Teaching BoardQuality and Standards CommitteeDiscipline CommitteeSchool committeesProgramme committees…

Page 14: Managing Social Media

What do students do

STUDENT UNION•Student Council•Weekly Officers meeting•Regular School meetings

•Discuss key issues• VLE• Exam times• Feedback

Page 15: Managing Social Media

Quality Review/Audit

Students are full members of

External QAA (MQA) Audits Internal academic audits Annual Monitoring Processes Reviews of External

Campuses

Page 16: Managing Social Media

Benefits of partnership

Students have immediate routes for communication to the University

Effective means for fixing issues

Mechanism for joint planning the future to meet student needs/expectations

Page 17: Managing Social Media

Social Media?

Student Union monitors social media and self-regulates

Student Union has an interest in preserving the reputation of the University

No frustration

Page 18: Managing Social Media

Does it work

Sunday Times 2012

Scottish University of the Year 2011/12

Scottish University of the Year 2012/13

9th overall in the UK

Best University in the UK for Student Experience

Page 19: Managing Social Media

Happy students

Page 20: Managing Social Media