Managing Social Media in the Workplace

Caroline Bellanger Wood

What we are going to cover

What is Social Media? Social Media in the workplace: Strength/

Weakness/ Opportunities/Threat How do I make it work for my business?

What is Social Media?

Website and applications that enable users to

create and share content or to participate on

social networking

Social Media SWOT

Strength

Weakness

Opportunities

Threat

Social Media in the Workplace: a must?

A more ‘diverse’ message

A wider reach i.e. better chance of being found

A better customer experience

A clearer image of the business

So what really are the risks?

Productivity Reputation Hacking Disclosure of business information

What can I do to mitigate?

Involve Management Team HR practices Evaluate and strengthen your IT Performance Management must adapt to

the new working environment Communicate and train Get allies Monitor

A good example

Conclusion

Plan Train Embrace Monitor

And use common sense!

Thank you!

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