Managing the Client

http://www.fsproducingclass.com/fpm1

Managing the ClientClients

PayingPay you for creating content for them.

SponsorsThey support you with monetary support and donated materials, and get you opportunities.

“Spec”They aren’t your clients but could be, if you impress them

“Pro Bono”Not getting paid in cash, but paid in other elements

Managing the ClientClients

The Vendor Client Relationship

https://www.youtube.com/watch?v=R2a8TRSgzZY

Managing the Client

Paying

You work for them!

You create content that they want.

If you do not create what they want, they will fire you.

Always get as many details and delivery requirements before hand.

Define ahead of time the re-cuts.

Managing the Client

SponsorsThey use you for their own needs.

They could either pay for content….

….or give you goods and services in exchange for your work…

Free Locations

Promotional Materials

Equipment

Crafty

Future Work possibilities

Almost anything…

Show: (Wayne’s World - 1 2:48)

Managing the Client

Sponsors

Managing the ClientSponsors

Managing the Client

Sponsors

Managing the Client

Sponsors

Managing the Client

Sponsors

Managing the Client

Sponsors

Good Bad

Managing the Client

“SPEC”

Attempting to recruit a client by creating content for themMost new clients will want to do this until you have proven yourself to themThis is a gamble, so make sure it’s worth it to you.

Show: (Audi Commercial 0:30)

https://www.onlinevideocontests.com/

http://www.poptent.com/company/

http://www.mofilm.com/

http://www.doritos.com

Managing the ClientShort Films

aka Spec Features

https://www.youtube.com/watch?v=oP59tQf_njc

Managing the Client

“PRO BONO”[Latin] “done or donated without charge”

Only accept Pro Bono Only accept Pro Bono work if it benefits youwork if it benefits you

RESEARCH! RESEARCH! Look for someone with a recordLook for someone with a record

Never work for FREENever work for FREE, , work for SOMETHINGwork for SOMETHING

You're Time You're Time is Incredibly Valuableis Incredibly Valuable

Watch out for Watch out for abusersabusers

Managing the Client

How to find clients?ANYWHERE!

Places you shop, eat, enjoy

Friends & Family

Small Business Organizationshttp://www.orlando.org/

http://www.eocc.org/

Managing the Client

How to find clients?

Non-Profit Organizationshttp://www.volunteermatch.org/bymsa/m5960/c/org1.html

Ad AgenciesYou need a “SPEC” reel of Commercials and/or Music Videos

http://www.aaaagencysearch.com/

Have AT LEAST 3 commercial productions to show.

Managing the Client

How to find clients?

Local Biz Trades/MagazinesOrlando Business Journal

http://www.bizjournals.com/orlando/

Orlando Weekly

Orlando Magazine

Orlando Sentinel

LOOK AT WHO ELSE IS ADVERTISING!

http://bhmediastrategies.com/

Managing the Client

“SCHMOOZING”To converse casually, especially in order to gain an

advantage or make a social connection.

What do they (Client/Boss/Exec) need?Fill the need

Exceed their expectations

You are working with someone that has a boss or someone they report to

Make that person look good to their boss

Managing the Client

How to SCHMOOZE a new client?Bombardment of your name, face, and ideas….stay on their mind (but do NOT annoy!)

Create Working Friendships

Remembrance GiftsSWAG

Do something quickly

The trick is to schmooze without letting the client know you are schmoozing them.

Managing the Client

Clients & “SELLING OUT?”Selling Out????

ChangeAre they trying to change what you do?

CompromiseAre they asking you to compromise your content and talents for their will?

EnhanceDoes their IDEAS enhance your vision or give you leverage on future deals?

Is it worth it?

Managing the Client

Product PlacementCompany gives you products to be placed into your production, in exchange for money or the products themselves

Create or write your scripts around the product. Short films can become CommercialsMusic Videos sell productsThese can become your spec projects (double duty)

(Clip: Josie & the… 1:56)

(Clip: Wayne’s World-2 2:00)

Managing the Client

Product PlacementContact Product Placement Agents for more information (Google)

http://www.youtube.com/watch?v=wACBAu9coUU

Use your web stats or prospectus for leverage

Have your targeted demographics and marketing plan ready

Managing the Client

#1 Client…

http://www.fsproducingclass.com/fpm1

Create the best DEMO REEL possibleMake the sweetest reel ever, then toss it and start over, your second reel will blow the first reel away

Market yourself as well as you would a client

If you can’t create a commercial success for yourself, how can you do it for others?

Surround yourself with great people, who enhance your abilities

YOU!