Managing the DMO Blogger Relationship

@mordecaiholtz

HOW TO IMPROVE THE BLOGGER OUTREACH

@mordecaiholtz

@mordecaiholtz

A bit about me?

● 7 + years in social media, digital and content marketing.

● Active contributor to Post Planner, Social Media Today, Social Media Club and Business2Community.

● Speaker and Mentor

● Key Opinion Leader for Huawei

● Elected member of NISM.

One More Thing

@mordecaiholtz

● Social media of ItravelJerusalem

● Responsible for bringing TBEX

@mordecaiholtz

Both Sides of Coin

“Many of the truths that we cling to depend on our point of view.”

@mordecaiholtz

What do you see?

What the heck is a DMO?

Let’s Cruise Through Tips on Enjoying the Relationship

#1 BLOGGER OUTREACH FROM A PR PERSPECTIVE

#2 BLOGGERS = BOOST OF TOURISTS

#3 Wake up: Press trips, in their current iteration, are outdated.

What if DMO’s offered press trips with an open itinerary?

#4 Frame the Trip

● Vanity Metrics

● Campiagn not FAM

#5 Objectives and Expectations

#6 Production Value

#7 Humility

#8: Right Tools

#9 Measure

#10 Personalize

SUMMARY: 10 TAKEAWAYS FOR BLOGGERS & DMO

BLOGGER TAKEAWAYS1. Niche

2. Community

3. Clear

4. Expectations

5. Stay Humble

DMO TAKEAWAYS

1.Invest time 2.Focus 3.Measurements for

Success 4.Provide the Tools 5.Personalize

REMEMBER

Images Taken with Permission from IMFREE.com

You’ve been served….thank you! @mordecaiholtz