managing the social media madness

20
Managing the Social Media Madness Carmen Hudson Recruiting Toolbox Universum Employer Branding Conference

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Presentation at 2012 Universum Employer Branding Conference, New York

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Page 1: Managing the Social Media Madness

Managing the Social Media Madness

Carmen HudsonRecruiting Toolbox

Universum Employer Branding Conference

Page 3: Managing the Social Media Madness
Page 4: Managing the Social Media Madness

Our new addiction

Credit: Peter Shankman

Page 5: Managing the Social Media Madness

Strategy

• Anticipates/telegraphs difficulty• Scales• Can be repeated• Sustainable• Measurable and meaningful

Focus your efforts on strategically selected positions or a clearly stated objective

Page 6: Managing the Social Media Madness

Social Media Management

"Numbers don't matter. What's important is that you understand your audience, know what they want, and give it to them.”

--Peter Shankman, founder of Help a Reporter Out

Page 7: Managing the Social Media Madness

Social Recruiting

• Join the conversation• Listen• Job distribution• Sourcing (finding prospects)• Increase or manage referrals• And what else?

Page 8: Managing the Social Media Madness

All Roads Lead to This…

• Phone Call• Email• IM• Virtual Meeting• Face to Face Meeting

Page 9: Managing the Social Media Madness

…which should lead to this

Page 12: Managing the Social Media Madness

Get smart.

• Join Twitter. Now. Follow: @JennyDeVaughn, @Katdrum @JenniferMcclure @Jason Lauritson @peopleshark

• Start a blog – 1 post/1 feature per week– Wordpress.com– Tumblr.com

• Spend 30 minutes/week on demo calls

Page 13: Managing the Social Media Madness

Start small.

• Pick an important problem to solve• Don’t design a strategy, identify your objective

and create a workflow• Try some things• Learn some things• Measure stuff• Achieve some small wins

Page 14: Managing the Social Media Madness

Channel your inner MacGyver.

Page 15: Managing the Social Media Madness

Engaging Software Architects

Page 16: Managing the Social Media Madness

Your sourcers are doing this already.

Page 17: Managing the Social Media Madness

Make it easy for jobseekers.

Page 18: Managing the Social Media Madness

Get help.

• PR• HR• Marketing• Recruitment Ad Agency• Legal• Vendors– ATS, Job Distribution, CRM– Microsites, Portals, SEO– Listening, monitoring– Profile-building, referrals, reverse referrals

Page 19: Managing the Social Media Madness
Page 20: Managing the Social Media Madness

I am excited to connect with you.

[email protected]• @peopleshark• Linkedin.com/in/carmenhudson• www.recruitingtoolbox.com