managing your brand andy beal
DESCRIPTION
It is essential to monitor your online reputation, and this panel of experts will explain how to manage your brand.TRANSCRIPT
Monitoring Your Brand
Andy Beal, Founder, Trackur.com
Who is Andy Beal?
Internet marketing consultant:Online reputation management
Search engine marketing
Social media marketing
Editor at MarketingPilgrim.com
Founder of Trackur.com
Coauthor of online reputation management book “Radically Transparent”
Why Should You Monitor?
Benefits to Affiliate Marketers
Merchant news & announcementso That new “iPhoAndroBerry” is a hot item
Be the first to find new merchantso Track industry phrases, look for new merchants
Keep an eye on other affiliateso Track their affiliate marketing efforts
Watch for gaps in official marketingo Someone ask a question on Twitter? Offer the
answer…..and a tinyurl.com link ;-)
Why Should Merchants Monitor?
Brand copycatso Pretending to be the official company
Law breakerso Using your brand in violation of your T&C
Rogue affiliateso Hurting your reputation with their actions
Thieving affiliate b@$t@rd$!!!o Diverting your brand to someone else’s
The Tools of the Trade
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Google Alerts
google.com/alerts
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Social Media
technorati.com8
Page Changes
copernic.com/en/products/tracker
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search.twitter.com10
Comment Monitoring
backtype.com11
usernamecheck.com
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Thanks!
oTrackur.com o Merchants monitor your
brand - just $18 a month!o Affiliates earn 35% on all
payments:otrackur.com/affiliates.php
oNeed help?o [email protected] 919-816-2106
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