managing your mobile and local presence on search engines - 2007

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Managing a Local/Mobile Campaign Presented by Jenny Halasz, SEO Manager Acronym Media October 1, 2007

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SMX Local/Mobile in Denver, 2007

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Page 1: Managing your Mobile and Local Presence on Search Engines - 2007

Managing a Local/Mobile Campaign

Presented by

Jenny Halasz, SEO Manager

Acronym Media

October 1, 2007

Page 2: Managing your Mobile and Local Presence on Search Engines - 2007

About Acronym Media

Page 3: Managing your Mobile and Local Presence on Search Engines - 2007

Integration of Mobile and Local Search

Page 4: Managing your Mobile and Local Presence on Search Engines - 2007

Execution of a Local/Mobile Campaign

Page 5: Managing your Mobile and Local Presence on Search Engines - 2007

What Are Your Resources?

Page 6: Managing your Mobile and Local Presence on Search Engines - 2007

What Are Your Resources?

Page 7: Managing your Mobile and Local Presence on Search Engines - 2007

Your Visitors ARE Mobile Users!

Page 8: Managing your Mobile and Local Presence on Search Engines - 2007

Mobile Best Practices and Resources

Best Practices (same as SEO!) Clear navigation, all pages no more than three clicks from homepage Minimize use of flash and images Minimize file size; CSS and JS in external files Use CSS and Div tags to put navigation below content Create and submit a mobile sitemap

Simulators: http:// www.opera.com/download http:// www.skweezer.net http:// www.google.com/gwt/n

Validation: http:// mr.dev.mobi/ http://validator.w3.org/mobile/

Page 9: Managing your Mobile and Local Presence on Search Engines - 2007

Domestic Local Search Providers

Page 10: Managing your Mobile and Local Presence on Search Engines - 2007

International Local Search Providers

Page 11: Managing your Mobile and Local Presence on Search Engines - 2007

International Local Case Study - SEO

Page 12: Managing your Mobile and Local Presence on Search Engines - 2007

International Local Case Study - SEO

Page 13: Managing your Mobile and Local Presence on Search Engines - 2007

Jenny has left Acronym Media and can be contacted at:JLH Marketing, [email protected]