managing your online presence - montreux jazz academy - 2014 11 02
DESCRIPTION
Supporting presentation of a masterclass I gave at the Montreux Jazz Academy. The masterclass aimed at overseeing today's digital landscape and how artists and musicians can leverage the web and social media in order to manage their image.TRANSCRIPT
Managing your online presence
Yan LuongHead of Digital Communications
Presence Switzerland (FDFA)yanluong.com
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LET’S TALK ABOUT YOUT DIGITAL FOOTPRINT
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WHY DOES IT MATTER?
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Findability
Communities
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WHERE DOES IT BEGIN?
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Personal Branding
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YOUR WEBSITE
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Newsletters
Greetings Guts
Getting
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SOCIAL MEDIA & COMMUNITIES
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24
25
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You are a media
You have got an audience
Your audience are makers
Your audience has an audience
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Information Emotion
Belonging
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THANK YOU!
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