managing your professional brandmanager, sponsored content – north america linkedin managing your...
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![Page 1: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/1.jpg)
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Hector Javier Preciado
Manager, Sponsored Content – North America
Managing Your Professional Brand
![Page 2: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/2.jpg)
What is LinkedIn?
400M+Members across the globe
LinkedIn is the world’s largest professional network
>2 New Members per second
![Page 3: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/3.jpg)
LinkedIn is the place to showcase your professional
brand
What makes LinkedIn different?
Other social networks focus on your personal life
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I’m eating a #donut
I like donuts
Here’s a video of me eating a donut
Here’s a great photo of my donut
Here’s a donut recipe
I’m listening to “Donuts”
Anyone want some donuts?
![Page 5: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/5.jpg)
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• My skills include donut eating
• I’m qualified in donut making
• I work in the donut industry
• I’m looking for a job at a donut company
• I’m connected to donut experts
• Here’s a video / photo / recipe for donuts
![Page 6: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/6.jpg)
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LinkedIn helps its members
CONNECT STAY INFORMED GET HIRED
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CONNECT
with your professional world
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Build a great profile
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![Page 9: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/9.jpg)
Add a professional photo
&
Edit LinkedIn URL
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More views with a profile photo than without
14x
Source:
https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editin
g
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![Page 10: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/10.jpg)
Write an attention-
grabbing headline
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Explain what it is you do
Show your passion and value
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Draft a
compelling summary
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Focus on career accomplishments and aspirations
Recommend 40 words or more
Include keywords – not buzzwords
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More profile views than those without
10x
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Detail your past
work experience
4
More profile views than those without
12x
Source:
https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editin
g
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Source:
https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editin
g
Add examples of your
work in photos
presentations & videos
Give a dynamic, visually appealing representation of your professional story
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Add skills and get
endorsed for them
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Include a mix of high level and niche skills
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TIP:
If you endorse other
people, they are more
likely to endorse you
in return!
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Include Volunteer
Experiences &
Causes
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More profile views than those without
6x
Source:
https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editin
g
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Consider volunteer experience
equally as valuable as
professional
41% of hiring managers
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STAY INFORMED
Build your professional brand
![Page 17: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/17.jpg)
The most relevant professional
news and knowledge
Pulse Influencers & Publishing
GroupsSlideShare
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![Page 18: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/18.jpg)
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Tell visual stories
with SlideShare
Increase search findability
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Find and
join Groups
Participate in discussions related to your industry
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Build your knowledge
Discover content that
matters to you on Pulse
![Page 21: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/21.jpg)
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Gain insights from top industry leaders
![Page 22: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/22.jpg)
Helping you grow and engage your network
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Sharing updates vs. publishing posts
Share links, articles,
images, quotes or
anything else your
followers might be
interested in
Deeply explore topics
that matter to you, then
watch the comments to
see your impact
UPDATES PUBLISHING
![Page 23: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/23.jpg)
More engagement
with content vs. jobs
7x
Content
Jobs
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Publishing on LinkedIn
Becomes part
of your profile
Gets shared
with your network
Reaches the largest
group of
professionals ever
assembled
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![Page 25: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/25.jpg)
Be known for
what you know
Strengthen your reputation and grow your reach
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![Page 26: Managing Your Professional BrandManager, Sponsored Content – North America LinkedIn Managing Your Professional Brand. 400M+What is LinkedIn? Members across the globe LinkedIn is](https://reader034.vdocuments.net/reader034/viewer/2022050411/5f87c06f0884b573c859f16c/html5/thumbnails/26.jpg)
Questions?