1. Managing your Social MediaJennifer Yorke@JenniferYorke#CREpost18

2. Agenda Ground rules Finding the right conversations The student lifecycle Staying current through education 3. Who are youTargeting? 4. Pick Your Goal 5. Find the Right Conversations 6. Set up Monitoring 7. Finding Your Audience 8. Create Content 9. Share lotsof links 10. Everyone should be involved 11. Schedule and Auto-Schedule 12. The student lifecycle 13. Before theyre students Identify and promote main social networks (anddepartmental handles if appropriate) Pick three to five initiatives to monitor and set upstreams Create and save draft messages Tracking what content drives clicks to your site withGoogle Analytics 14. When theyre students Encourage staff and departments to promotedepartmental networks Watch for questions Encourage community through connection especially sports and student life Have a student ambassador for each department as avoice for the students 15. Alumni Create alumni departmental groups on LinkedIn Encourage continued following of the main schoolnetworks Maintain engagement with content directed to alumni 16. Stay Current Through Education 17. Education through HootSuite University Current, video courseware on socialmedia fundamentals HootSuite Training & Certification Webinars from industry leaders Learn to increase student enrolment& retention through social! 18. Recap Focus target one or two initiatives at a time Think long term Remember to review and iterate Social is always evolving stay in the know throughongoing education 19. Thank You!Jennifer Yorke@JenniferYorke