managing your social media presence

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Managing Your Online Identity: Intro to Blogging and Social Media DUSP Viz. Nov. 19, 2013

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A session on the what, why, and some of the how on managing your personal identity online through the use of blogs and social media. Presenter: Allegra Fonda-Bonardi Date: November 22, 2013

TRANSCRIPT

Page 1: Managing your social media presence

Managing Your Online Identity:

Intro to Blogging and Social MediaDUSP Viz. Nov. 19, 2013

Page 2: Managing your social media presence

A. Tips B. Scripts

C. Dive in

Game plan:

Page 3: Managing your social media presence

Social media is...

SOCIAL MEDIA IS...

Page 4: Managing your social media presence

Species: -blogs:

-twitter-personal profiles-microblogs-video blogs-photo galleries-news aggregates-photo sharing sites-professional (closed) social media sites, and more...

QUANTITY OVER QUALITY

Page 5: Managing your social media presence

Examples: Design: http://www.designboom.com/City Blog: http://secretrepublic.com/Cities! : http://thisbigcity.net/ten-best-urbanism-blogs-tumblr/Tumblr and Photoblogs: http://unhistorical.tumblr.com/Personal/Professional : http://captaincreative.com.au/http://www.builtbyeande.com/

Page 6: Managing your social media presence

The personal is professional

http://arular.tumblr.com/ FAILhttp://tonyfrancis.blogspot.com/ FAIL

Page 7: Managing your social media presence

Managing your Social Media Presence

Four Management Tips

1 Link up! (between your own sites, and link or ‘like’ other people’s as well)

2 It’s all public (so post carefully)

3 Select and Curate (and keep it focused and professional) but link widely

4 Update Regularly

Page 8: Managing your social media presence

Four Reasons for Good Social Management1 Visibility People/Projects/Ideas can find you

2 Sharing You can share projects, thoughts, and ideas

3 Professional Showcase build your brand and portfolio, succinctly communicate your work

4 Publicity Beautiful blogs make excellent publicity tools

Page 9: Managing your social media presence

Workshop1. Set up your site 2. Pick a theme and customize your blog:

-use existing - download new

3. Plugins: -link to facebook, twitter, and beyond!

4. Create a post5. Add photos and video6. Organize your blog:

tags, categories, blogroll, RSS Feed7. View in mobile8. Fun widgets

Page 10: Managing your social media presence

Setting Up: Some things to try

1. wordpress.comchoose passwordlink to facebook and twitter

2. which theme do you want to try? 3. explore your ‘dashboard’ and ‘posts’ section :

’dashboard’: can you figure out how to view how many hits your blog has had?

‘posts’ : can you find where to get your shortened URL that connects directly to your blog?

once your post is up, try linking it to facebook and twitter (hint: view your blog first to see how your post came out!)

Page 11: Managing your social media presence

More things to try: 4. Create a new post

what happens when you try to add media?

what is the difference between a ‘tag’ and a ‘category’? Could you add both to your post?

can you destroy your post?

can you destroy your blog?

5. Widgets: fun things to put on your blogWhere are the widgets located on your wordpress blog? Try adding a few to different places on your blog.

Where else might you search for widgets? (hint: google!) add a zany widget. then add several more.

6. Following! pick another blog to follow on Wordpress ~ follow it!

(and maybe post on their site...does it show up in your feed?)

Page 12: Managing your social media presence

And Lastly...

6. Going Mobile: Enable the settings in your dashboard so that your blog can be viewed on a mobile device.

If you have a mobile device, try to download wordpress on it… and make a post from your phone!

Page 13: Managing your social media presence

SO TO REVIEW...

What are the Take-Aways?

Page 14: Managing your social media presence

Managing your Social Media Presence

Four Management Tips

1 Link up! (between your own sites, and link or ‘like’ other people’s as well)

2 It’s all public (so post carefully)

3 Select and Curate (and keep it focused and professional) but link widely

4 Update Regularly

Page 15: Managing your social media presence

Four Reasons for Good Social Management1 Visibility People/Projects/Ideas can find you

2 Sharing You can share projects, thoughts, and ideas

3 Professional Showcase build your brand and portfolio, succinctly communicate your work

4 Publicity Beautiful blogs make excellent publicity tools

Page 16: Managing your social media presence

THANK YOU!

and happy blogging...