managing your social media presence

Download Managing your social media presence

Post on 20-Dec-2014

164 views

Category:

Design

2 download

Embed Size (px)

DESCRIPTION

A session on the what, why, and some of the how on managing your personal identity online through the use of blogs and social media. Presenter: Allegra Fonda-Bonardi Date: November 22, 2013

TRANSCRIPT

  • 1. Managing Your Online Identity: Intro to Blogging and Social Media DUSP Viz. Nov. 19, 2013

2. Game plan: A. Tips B. Scripts C. Dive in 3. SOCIAL MEDIA IS...Social media is... 4. Species: -blogs: -twitter -personal profiles -microblogs -video blogs -photo galleries -news aggregates -photo sharing sites -professional (closed) social media sites, and more... QUANTITY OVER QUALITY 5. Examples: Design: http://www.designboom.com/ City Blog: http://secretrepublic.com/ Cities! : http://thisbigcity.net/ten-best-urbanism-blogstumblr/ Tumblr and Photoblogs: http://unhistorical.tumblr.com/ Personal/Professional : http://captaincreative.com.au/ http://www.builtbyeande.com/ 6. The personal is professional http://arular.tumblr.com/ FAIL http://tonyfrancis.blogspot.com/ FAIL 7. Managing your Social Media Presence Four Management Tips 1 Link up! (between your own sites, and link or like other peoples as well) 2 Its all public (so post carefully) 3 Select and Curate (and keep it focused and professional) but link widely 4 Update Regularly 8. Four Reasons for Good Social Management 1 Visibility People/Projects/Ideas can find you 2 Sharing You can share projects, thoughts, and ideas 3 Professional Showcase build your brand and portfolio, succinctly communicate your work 4 Publicity Beautiful blogs make excellent publicity tools 9. Workshop 1. Set up your site 2. Pick a theme and customize your blog: -use existing - download new 3. Plugins: -link to facebook, twitter, and beyond! 4. Create a post 5. Add photos and video 6. Organize your blog: tags, categories, blogroll, RSS Feed 7. View in mobile 8. Fun widgets 10. Setting Up: Some things to try 1. wordpress.com choose password link to facebook and twitter 2. which theme do you want to try? 3. explore your dashboard and posts section : dashboard: can you figure out how to view how many hits your blog has had? posts : can you find where to get your shortened URL that connects directly to your blog? once your post is up, try linking it to facebook and twitter (hint: view your blog first to see how your post came out!) 11. More things to try: 4. Create a new post what happens when you try to add media? what is the difference between a tag and a category? Could you add both to your post? can you destroy your post? can you destroy your blog?5. Widgets: fun things to put on your blog Where are the widgets located on your wordpress blog? Try adding a few to different places on your blog. Where else might you search for widgets? (hint: google!) add a zany widget. then add several more.6. Following!pick another blog to follow on Wordpress ~ follow it!(and maybe post on their site...does it show up in your feed?) 12. And Lastly... 6. Going Mobile: Enable the settings in your dashboard so that your blog can be viewed on a mobile device. If you have a mobile device, try to download wordpress on it and make a post from your phone! 13. SO TO REVIEW... What are the Take-Aways? 14. Managing your Social Media Presence Four Management Tips 1 Link up! (between your own sites, and link or like other peoples as well) 2 Its all public (so post carefully) 3 Select and Curate (and keep it focused and professional) but link widely 4 Update Regularly 15. Four Reasons for Good Social Management 1 Visibility People/Projects/Ideas can find you 2 Sharing You can share projects, thoughts, and ideas 3 Professional Showcase build your brand and portfolio, succinctly communicate your work 4 Publicity Beautiful blogs make excellent publicity tools 16. THANK YOU! and happy blogging...