manas background ppt
TRANSCRIPT
Manas Kanungo
• 30+ Yrs in Medical Devices, Diagnostics, Therapeutics, Biotech
• Last 13 Yrs in Emerging Markets: China, India, S. Korea, Brazil
• Worked with Bayer, Roche, Eli Lilly, Quidel, Ohmeda/GE, Bio-Tek
• Managed Projects from concept to post-launch using metrics
• Developed, Launched, Managed Various New Products, Concepts, • Developed, Launched, Managed Various New Products, Concepts,
JVs, Alliances, Partnerships, Market Entries, Growth, Brand, KOL,
Advisory Panel, and Medical Marketing Strategies.
• Voice of Customer Advocate: Extensively used analytical and
market research techniques to identify and exceed market needs
• Successfully crossed boundaries between various diseases,
diagnosis, therapies, products, and technologies including in
infectious & viral disease areas, segments, and channels.
4/28/2009 Manas Kanungo, IMM USA LLC Confidential 1
Manas Kanungo
Academic Background
HealthCare Executive MBA (Aug ‘09), University of California Irvine
Global Leadership Executive Certificate, Thunderbird
Honorary Diploma, Association of Hospital Engineers, Spain
MS Bioengineering & MS Elect. Eng., West Virginia UniversityMS Bioengineering & MS Elect. Eng., West Virginia University
BS Electrical Engineering, National Institute of Engineering, India
SBIR Grant, Member ISO & ASTM Standards Committees, Patent
Publications, White Papers, Clinical Trials, Seminars, Workshops
Fluent English; Moderate Portuguese, Hindi, Oriya; Basic Spanish
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Manas Kanungo - Work History
Company Title Key Responsibilities
IMM USA LLC Founder. NY, CA Consulting: Global Marketing
Bayer
Diabetes Care Div
Tarrytown, NY
Sr. Marketing Manager
Emerging Markets
Asia Pacific, Latin America
Penetrate, Grow, Expand in Region
P&L, Business, Market Performance
Launch, Manage Portfolio, Pricing, Profits
Quidel Corp.
San Diego, CA
Int’l Marketing Director
Canada & Latin America
Streamline, Grow, Expand Distribution
P&L, Business, Market Performance
4/28/2009 Manas Kanungo, IMM USA LLC Confidential 3
San Diego, CA Canada & Latin AmericaP&L, Business, Market Performance
Launch, Manage Portfolio, Pricing, Profits
Roche Diagnostics
Sao Paulo, BrazilMarketing Manager Brazil
Lead Merger Transition, Business Transfer
Hire, Train, Establish New Operations
Eli Lilly
Sao Paulo, BrazilCountry Manager Brazil
Establish Joint Venture Operations
General Management, P&L, Business
Lead Education, Awareness Programs
Roche Diagnostics
Diabetes Care Div
Indianapolis, IN
Global Marketing Manager
New Products, US Hosp
Develop, Launch a POC Bedside Hospital
Glucose Monitoring Data Mgmt System
Tech Review, Due Diligence New Products
Manas Kanungo – Work History contd.
Company Title Key Responsibilities
Ohmeda
(GE Medical)
Columbia, MD
Marketing Manager
Infant Care Division
Marketing & Product Management
Incubator, Warmer, Phototherapy,
Monitor, Oximeters, High freq Ventilators
Bio-Tek Instruments
Winooski, VT
Int’l Mktg Dir Lab Div
Mktg Mgr Biomedical Div
Develop & launch New Products
Develop and Grow International Business
4/28/2009 Manas Kanungo, IMM USA LLC Confidential 4
Winooski, VT Mktg Mgr Biomedical Div Develop and Grow International Business
West Virginia Univ:
- Electrical Dept
- Biology Dept
Teaching Fellow Teach Biology & Electrical Engineering
Unitron, Televista,
AIMILSales & Service Engineer Regional Sales and Equipment Servicing