ManchesterBusiness School

Manchester Business SchoolCase Study Presentation

The Brief: To create a brand that puts the student at the heart of the organisation.

Our analysis

1. Reinforce the reputation of Manchester Business School as one of the world’s leading MBA providers.

2. Demonstrate a contemporary, forward thinking ‘corporate’ philosophy.

3. Establish MBS as a centre of excellence and innovation.

4. Demonstrate a progressive and dynamic approach to business communication.

5. Provide an aesthetic which combines a professional foundation, with an open minded attitude to both its corporate image and method of communication.

6. Identify the students as an integral part of the ‘organisation’.

M A N C H E S T E R B U S I N E S S S C H O O LT H E U N I V E R S I T Y O F M A N C H E S T E R

Brief

First stage presentation

First stage presentation

Student Equity

The illustrative element shows how the students contribute to the organisationand that MBS is a place in which creativity blossoms.

MBS Equity

Providing a framework that facilitates creative thinking.

First stage presentation

Student Equity

The illustrative element shows how the students contribute to the organisationand that MBS is a place in which creativity blossoms.

MBS Equity

Providing a framework that facilitates creative thinking.

Brand identity development

Internal research andworkshops

Analysis

Colour

Typography

Box shape

Conclusions

Purple

Serif

More Character

M A N C H E S T E R B U S I N E S S S C H O O LT H E U N I V E R S I T Y O F M A N C H E S T E R

Brand identity development

Internal research andworkshops

Analysis

Colour

Typography

Box shape

Conclusions

Purple

Serif

More Character

Not modernenough

A bit untidy

ManchesterBusiness SchoolForward thinking

ManchesterBusiness SchoolForward thinking

M A N C H E S T E R B U S I N E S S S C H O O LT H E U N I V E R S I T Y O F M A N C H E S T E R

Visual Application

“DA were able to combine what we do in one simple identity, they matched

our brief brilliantly”

Gary Davies, Professor of Corporate Reputation,

Manchester Business School