ManchesterThe Original Modern City

Most Admired Knowledge City Region 2009

Dr Cathy Garner Chief Executive

Manchester : Knowledge Capital

Manchester Image (1) - Sport

• Manchester United – global fanbase

• Manchester City – financial power

• UK Olympic Cyclists – training base

• Commonwealth Games – 2002 (BestLegacy City 2010)

• In top 10 world cities for sports events

• Soccerex and FIFA 2018 bid member

Manchester Image (2) -Industrial World City

• The first public library built in 1653• The first trading exchange for cotton in

1729• 1823 The Royal Manchester Institution

(Art Gallery) established• 1851 - Owens College – University of

Manchester• 1860 -the first Co-operative principles

established by Rochdale Pioneers• 1868 – first Trade Union Council meets• 1888 – first professional football league• 1894 – Manchester Ship Canal opened

Manchester Image (3) – A City ofInvention and Innovation

• 1803 John Dalton’s Atomic Theory

• 1818 James Joule born - energy

• 1904 The first meeting between Mr Rollsand Mr Royce

• 1948 – Tom Kilburn and colleaguesinvented (Baby) – first store memorycomputer

• 1961 – Herchel Smith developed thecontraceptive pill

• 1978 the first IVF baby was born atOldham

• 25 Nobel Laureates – 2 new this year!

The Original Modern City

• Many “Manchesters”

• “A place where man knows how to livein society”

AJP Taylor

• “What Manchester does today – theworld does tomorrow”

Disraeli

• A place that has given the world manyfirsts

Manchester: Knowledge Capital

“ A prosperous city-region thatis economically successful,socially inclusive andsustainable;

Manchester will be globallyrecognised for its ongoingachievements in knowledge,innovation, culture andenterprise”

Most Admired KnowledgeCities (MACKi)

• Two Categories by size – Metropolis; CityRegion

• Based on extensive research

• Rewards Progress towards KBD Goals

• Based on structured submission and expertpanel scrutiny

• Manchester – winner in Shenzen 2009

• Next Competition announcements –Melbourne November 2010

• Positioning the city to compete forinvestment, talent and resources in theglobal economy

Knowledge City – MACKiCriteria

• Identity, Intelligence ,Relational Capital

– Brand; Knowledge Based Developmentstrategy; Future proofing; social cohesionand national and international links

• Financial and Material Capital

– Public finances; location;environmental ; quality of cityinfrastructure; transport ;connectivity

• Human Capital

– Age structure; public health; equalityof opportunity

• Intangibles

– Governance ; public information;cultural environment ; innovativecapacity

City Branding

• Brand Value is a primary MACKi criteria

• City Branding is about competitivepositioning – not just slogans

• Is aligned with the economic and socialvalues and aspirations of the city – it isAUTHENTIC

• Places can only change their image by theway they operate

• Partnership activity – all sing to the sametune.

• Takes years, even decades to build

Knowledge Cities – attract!

• Visitor contribution to Manchestereconomy – estimated at about 10%

• Top Attractions ( Brand Aligned) include

– Museum of Science and Industry

– Lowry Theatre

– Manchester Art Gallery

– Manchester United Football Museum

• Convention Business is also aligned

– Ambassadors

– Door openers – using the anchor institutionsin a place – Universities and other partners

– Interesting places

Benefits from MACKi

• Develops the authentic narrative ( if none– people will make assumptions)

• Helps people make decisions about theplace – live ;visit ;invest ;do business

• Many indices draw on each other –virtuous circle

– Innovation Cities rankings

– Cushman and Wakefield

• Internal and External Benefits:

– Builds a team spirit

– Gathers facts and stories

– Raises profile and attracts business

– Supports the aspiration

– Benchmarks with other appropriate places

Thank You

www.manchesterknowledge.com

www.marketingmanchester.com

www.manchesterconferences.com

www.worldcapitalinstitute.org/macki

www.melbourneknowledgesummit.com