mandy vavrinak, social media tulsa 2015 "become discoverable"
TRANSCRIPT
The Power of DiscoveryAdventures in using social media to change your business and move your audience
Tweeting This? #SMTulsa #Discover
@Mandy_Vavrinak
What Do We Want?
What We Think We Are After
48.7%
47.3%
47%
31.6%
27.1%
23.3%
19.5%
18.1%
17.1%
12.8%
11.6%
11.4%
7.6%
5.2%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Activity/engagement with profile (comments/Facebook's new " Talking About This"metric)
Web traffic
Increase in followers/"likes"/fans/group members
Reach
Sharing
Conversion to leads
Conversion to sales
Sentiment
Share of active members/followers/fans vs. inactive
Time spent on site
Satisfaction
Share of conversation vs. competitors
Number of evangelists/brand ambassadors
Klout
Share of respondents
What Really Matters
Socially Enabled, Socially Engaged
New realities, new approaches
Move at the speed of social
Use feedback, respond, review, share
Recognize speed can be is messy
Do it anyway
How Do We Recommend?
Beyond the Social Nets
Review sites- TripAdvisor
- Yelp
- Google Reviews
- Amazon
Specialty communities
Collaborative sites
Nearly 90% Read Reviews
More and More Important Locally
So, To Get Kissed…
Enable Your People,
Elevate Your Business
Hire smart
Have guidelines
Share your story internally
Use tools to increase your business speed
Build a culture of responsiveness
Transfer Knowledge
What Do I Use?
Dropbox
Basecamp
Evernote
Text / Messaging
How Does It Work Together?
Put it Together
Think, breathe, act in concert with others
Content that makes sense, SEO optimized and made to be shareable
Just presence on Facebook, Twitter, LI are not enough anymore
Use the info, use the data, but be human
Social networks: multi-platform visitors in the United States 2014
Unique multi-platform visitors to selected social networks in the United
States as of February 2014 (in millions)
Source: comScore; ID 294439
Note: United States; February 2014; 18 years and older
0 20 40 60 80 100 120 140 160 180 200
Tumblr
Vine*
Snapchat
Unique visitors in millions
Multi-platform Desktop only Mobile only
Further information regarding this statistic can be found on page 8.
So…. Being Discoverable
Be active
Be present
Move at the speed of social
Original content
Paid works
Questions?Twitter @Mandy_Vavrinak Facebook: it’s obvious, right?
http://mandyvavrinak.com LinkedIn: Yep, same name
Email me: [email protected]