mantill williams director, advocacy communications american public transportation association
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Mantill Williams Director, Advocacy Communications American Public Transportation Association June 1, 2009. - PowerPoint PPT PresentationTRANSCRIPT
Mantill WilliamsDirector, Advocacy CommunicationsAmerican Public Transportation Association
June 1, 2009
• APTA’s Public Transportation Takes Us There campaign aims to promote the benefits of public transportation with a strong emphasis on the economic, environmental, energy and quality of life benefits.
• The Takes Us There campaign will employ a three-phased research, advocacy and communications strategy leading to the successful passage of new surface transportation legislation.
SAFETEA-LU law set to expire on September 30, 2009.
Takes Us There Facebook
APTA’s Green Means Go Campaign
http://www.youtube.com/watch?v=Q6qEYn9wWUA&feature=related
http://www.youtube.com/watch?v=P3LBKxp9NmU&feature=related
APTA worked with 11 universities around the country to develop Public Service Announcements (PSA) and communications concepts that promote the environmental benefits of public transportation.
‘GO GREEN. GO PUBLIC.’ PSATradition Media Campaign
PSA CampaignTV
PSA CampaignRadio
PSA CampaignPrint
‘GO GREEN. GO PUBLIC.’ PSASocial Media Component
APTA’s Dump the Pump Campaign
Creating a user generated Dump the Pump contest and video submissions will be posted to You Tube.
