mantra summer magazine
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ÂTRANSCRIPT
02Learn how to dress sharply for work, as we profile the best-dressed business leaders
CORP ORAT E C LOBBER
Competition winner Matt Nicholson discusses his prize trip to Sydney
BUSINESS
down under Our CEO James Buckley flies to Vegas for the fight of the century
M A N T R A M A R K E T I N G
MAGAZINE
Looking at the successes of the past quarter, as well as the outlook for the rest of 2015
E D I T I O N 0 2 - 2 0 1 5 | THE SECO ND E D ITION
MANTRA MILESTONES
DAYONEMEDIA | www.dayonemedia.co.uk
DESIGNED BY
Harness the power of social media
SOC IA L S AV VY
MAYW EATHER VS PACQUIAO
See what the company has been up to this past quarter, as well as the outlook for the rest
of the year.
MANTRA MILESTONES
04
PRE M IER CLUB AT THE BELFRY
Our elite team visit the magnificent Belfry Hotel, to
work hard and play hard.
06
Find out what happened when our CEO James flew to Vegas
for the fight of the century.
VIVA L AS VEGAS 12
TH E OTHER SIDE OF ADMIN
Cathy O’ Boyle discusses her role as Administrator, and what
she loves about the job.
16
Dressing well for work doesn’t mean corporate blandness, as
our fashion expert explains.
CORPORATE CLOBBER
18
TEAM EXTREMEWe profile 1080 Marketing, who
have grown by 400% and are set to hit their quarterly sales
goals.
24
Team leader Matt Nicholson recently won a competition
to visit Sydney. Could you be next?
BUS I NESS DOWN UNDER
26
NINA GEORGIE COLLIS
We chat to Nina about winning the Excellence in
Administration Award.
28
SPANISH RALLYAppco’s new office has opened
in Barcelona – and it’s a whopper!
30
SOCIAL SAV VYLearn to harness the power of
social media.
32
W A X ON, WA X OFFThe brand new product
coming to Mantra – FW1, aka Fast Wax.
36
APPCO AW ARDSFind out who won what at this
prestigious event.
38
TAKING CARE OF BUSINESS
Appie is progressing to level five of our business, where she
will run her own company, Leela Promotions.
40
SET GOALS, REAP REW ARDS
1to1 Marketing celebrate hitting their sales targets with
a not-so-conventional day out Zorbing.
44
ED
ITO
RIA
L
Welcome to the second edition of Mantra Magazine, highlighting the team’s successes and stories over the past few
months.
Since our last magazine, the team have been really busy throughout the UK, Spain and Russia. I’m spending most of my time abroad now, and worked out that I’ll be clocking up 98 flights this year!
We’ve seen the team in Plymouth, Eagle Eye Worldwide, really push ahead, with Lee Coxon, Cathy and Appie all winning awards at the latest Appco owners meeting for their excellent efforts. Appie is on track to open her office, Leela Promotions, in Plymouth this quarter, and we’re really excited to see her success.
Red Seven Marketing also expanded to Bristol, with Lewis Cook and the 1080 Marketing team. Rob Cotterell and Nina Collis also received awards for their achievements, which is fantastic. The next few months are set to be even bigger for Rob and the team in Swindon, being the first office in the UK to test the FW1 products in August.
Other great news came from the crew leaders’ tour to Scotland, which was headed by Fran. The group visited both Edinburgh and Glasgow, where they spent time with the UK’s top directors, learning from the best. They returned with lots of inspiring and motivational ideas.
Our administration and recruitment team have excelled this quarter, and for that we’d like to say a huge thank you. The team play a big part in the growth of the organisation, and their dedication is incredible. Well done!
Over in Spain, we’ve seen 50% growth this quarter, with the Red Cross Lotteries campaign being particularly successful. Both in Spain and Russia, we have moved into new head offices, and in Russia we’ve also hit a personal best in the charities division.
As you can see, we’ve all been working hard – and now, heading into our busiest time of year, I look forward to sharing with you all the success that the summer will bring!
James Buckley C.E.O, Mantra Marketing
4
We spoke to our CEO James Buckley find out how Mantra is doing
this quarter. Spoiler: sensationally well!
How are things going for Mantra since we last spoke?
Things in the UK are going incredibly
well. Our COO, Fran Colam, is doing a
brilliant job. We’ve opened up a new
office in Bristol and are on the verge of
opening another new one in Swindon
and a third in Plymouth. We are about
to take on a new programme called
FW1 or Fast Wax, a high-end car
product. The UK is truly going from
strength-to-strength.
In Spain, we’ve had a phenomenal
year as well. We’ve doubled in size
this year, in both staff and number of
sales, and are about to expand.
Russia is seeing more of the same,
although things are building slightly
more slowly over there. It’s still early
days for us.
Are there any specific goals that have been met in the past quarter?
We’ve just had a really amazing start
to 2015. We hit the vast majority of
the goals we set first the first quarter
across all the regions and I’m also
very happy with how we are doing
out in Russia, despite it being less
explosive than the UK and Spain.
How do things generally progress - from a senior
management perspective - quarter by quarter?
We run big quarterly meetings and
have done for a couple of years now. It
makes a huge difference to be able to
sit down with every person who has
three or more people on their team
and go through their individual goals
with them. We cover the next quarters
goals, forecasts and growth plans.
We spend part of the day reviewing
the last quarter and discussing what
they are going to do differently in the
next. This is a big part of why we are
doing so well and moving forward so
quickly.
MANTRA QUARTERLY REVIEW
MANTRA MILESTONES
©
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Are there any aims you haven’t been able to meet?
As mentioned, things in Russia are slower, but it’s a new challenge and a different
culture to the businesses we are running in Spain and the UK. Even the people and
clients are very different. I’ve been spending a lot of time out there and I’m finding
out as much about Russia as they are about me, and it’s a huge learning curve. But
when it’s difficult, that’s when I enjoy it the most. The hardest nuts to crack lead to
the biggest rewards.
What are some of the key things you have planned for the next quarter / half year?
To be honest, the key things are simply to do a lot more of the same. What we are
doing at the moment is working brilliantly. We just need to keep up the tempo
and making sure the intensity, which everyone is working towards to hit their
quarterly goals, stays the same. Right now, we’re only halfway through this year,
but it’s looking like being our biggest and most successful ever. We couldn’t be in
a stronger position to grow.
What’s one message you want to give Mantra’s people for the forthcoming months?
People are really knuckling down and working hard at the moment, so all I can say
is: keep the intensity up! Stick to your plans closely so you can achieve your goals,
but most importantly, have lots of fun. That’s especially important when it’s chal-
lenging – the more you enjoy yourself, the easier it becomes.
Do you think Mantra’s people on the ground get a sense of this progression?
Definitely. Everyone knows we are on
a bit of a roll at the moment and it’s led
to a real feel-good factor, especially
in Spain and the UK where things
are going from strength-to-strength.
There’s a buzz about the business,
from myself, right the way down to
the new person who walks through
the door of the office. We’re achieving
more than ever and people are being
rewarded, financially, better than they
ever have done before. The next 12
months are going to be big for many
of our people and it’s meant they can
start to go off and think about buying
things like houses and cars.
“We’re only halfway through this year, but it’s looking like being our biggest and most successful ever”
6
In the last issue of Manta Magazine, we introduced you to the
Premier Club. Its membership is made up of the top ten percent
up-and-coming stars from across the business – the people who
have excelled in all areas and smashed their personal goals –
from sales to recruitment to people skills. They’re the people
who have what it takes to become the next Owners. If you aspire
to join the Premier Club, keep working hard and you will get
there. But what awaits you when you do?
PREMIER CLUB AT THE BELFRY
7
The Premier Club meets every eight weeks for either a rewarding trip or an educational meeting. Even
the educational meetings contain a fair amount of fun and are tailored to keeping our best people
working and playing hard. In the first quarter of 2015, the Club had three new members – Isaac Daeche,
Tasharni Christian and Seb Burvill, with Alex Collins and Gemma Newbery also being promoted to Crew
Leaders. Back in March, we took eight Premier Club members and four guests from other companies to
the magnificent Belfry Hotel – a beautiful stately home on five hundred acres of grounds, and one of the
best golf courses in the UK, which has played host to the Ryder Cup.
The theme of this meeting was, first and foremost, an educational one. We began on the Saturday with
welcome drinks, followed with talks by four guest speakers: from Cornerstone Advertising in Guildford,
Sparq Promotions in Brighton and Focus Organisation in Reading. First up was Mike Warren from Sparq
Promotions, who spoke about ‘what your business needs from you’. His number-one tip for the Premier
Club attendees was to focus on progression, not perfection, and to be great in your field.
Next on the podium was Josh Scanlan, also from Sparq. He managed to get himself promoted within six
months of joining the business, and he coached the guys on setting the right mentality to achieve such a
goal. He talked about how to turn ‘shoulds’ into ‘musts’ and how to develop and continually ask for more
from yourself in order to excel.
Swedish superstar Joakim Nordin from Cornerstone Advertising had some pearls of wisdom on ‘working
with new people in their first week’, and the importance of ensuring they (and you) have fun – the people
who enjoy themselves the most are often the ones that do the best in business. He also stressed the
importance of focusing on the process and not the outcome – wise words!
Membership is made up of the top ten percent
up-and-coming stars from across the business.
t
8
t
9
Back in March, we took eight Premier Club
members and four guests from other companies
to the magnificent Belfry Hotel – a beautiful
stately home on five hundred acres of grounds,
and one of the best golf courses in the UK, which
has played host to the Ryder Cup.
THE BOYS ENJOY THEIRREWARD AT THE BELFRY SPA
10
Joe Arkley from Focus Organisation has plenty of hard-won experience in building businesses from
scratch, and his topic was on ‘how to fast-track your promotion’. He is a huge advocate of setting personal
development goals for yourself – not learning through circumstance. He places great importance on
investing time in your people; when they start to think like you, they will act like you.
Rob Cotterell’s talk was all around ‘how to create a following’, in an age when social media and networking
can be key to growing your business. Mark Twitchin then followed on with tips on ‘how to utilise the
network’ to ensure maximum efficiency and growth.
After the talks concluded, everyone checked into the Belfry Hotel. Six Premier Club members had
managed to smash so many goals and sales targets in the lead up to the event that they were upgraded
to luxury rooms! Later the same evening, we had dinner at The Ryder Grill, followed by a trip to the Bel
Air Nightclub on the resort grounds, which was huge fun.
After luxurious sleep, everyone was treated to breakfast and spa access, with a few high performers
gaining access to the luxurious Fire & Ice Spa as a further reward for their success. On the Sunday
morning, Rob, Mike, Josh and Matt Nicholson, a new Premier Club recruit who has himself only been in
the business three months, had to leave early to fly to Australia for an all-expenses paid business trip to
learn about our new programme, FW1, so they missed out on the spa... but they didn’t mind too much!
So, all-in-all, a very interesting and enjoyable weekend for our amazing Premier Club members.
Remember – work hard and over-achieve and you could be joining us for the next meeting.
“People who enjoy themselves the most are often
the ones that do the best in business”
11
t
12
KNOCK OUT TRIP TOVEGAS
JAMES BUCKLEY
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13
Without wanting to sound too clichéd, it’s
nonetheless true that, at Mantra, we work hard
and play even harder. In James Buckley’s case,
he rewarded himself for an awesome quarter
by bagging a pair of tickets to ‘The Fight of the
Century’: Floyd Mayweather Jr. versus Manny
Pacquiao. He flew out to Las Vegas with a friend
over the early May Bank Holiday and they had
what he described as, “the time of our lives”.
But did the boxing live up to the big hype that
surrounded it during the run up? We chatted to
James to find out what he thought and what
else he got up to in Sin City:
14
Firstly, how did you manage to score tickets to the big fight?
In short, I had to pay an absolute
fortune! I bought the tickets through
an agent and, while we did hear
about tickets going for silly money like
£75,000-plus each, I actually ended
up paying about £3,000 for mine.
Far more than I’ve ever paid for any
sporting event and probably ever will
again, but I have to say, it was totally
worth it!
Where did you stay?
We actually stayed at the MGM Grand,
which was where the fight was held.
We flew out on the Thursday and
watched the venue get increasingly
busy each day. By the Saturday, it
was wall-to-wall with famous faces,
everywhere you looked. I spotted
Bradley Cooper, Beyonce and Jay-Z,
Robert De Niro, even Justin Bieber.
They were just wandering around – it
was nuts!
Are you a boxing fan?
I definitely watch all the major fights.
I wouldn’t say I’m a die-hard boxing
fan, but I love the big events.
And not just boxing. If it’s a big event – it doesn’t matter which sport – I’m into it.
Was it your first time in Vegas?
Yes, it was. One word: chaos. My favourite place was the nightclub and restaurant
Hakkasan, which is part of the MGM Grand, so we didn’t have to go too far. The
owner of Hakkasan is a friend-of-a-friend, so we got very well looked after. We
didn’t have to queue for anything and in fact got sneaked in through the kitchen a
couple of times. It was one of those weekends that I think I might struggle to beat,
to be honest. Truly the experience of a lifetime.
Did the fight live up to the hype?
In a word, no. Well, the boxing part didn’t. But the whole event – the build-up and
the party afterwards definitely did. It didn’t really matter what happened in the
fight – he could have got knocked out in the first three seconds, or it could have
really been ‘The Fight of the Century’, but it was the atmosphere that was just
unreal. It was something I’ve just never experienced before. From the moment we
landed to when we left, it was just an all-consuming buzz around the whole place.
It was insane!
Who were you routing for - better boxer (Mayweather) or nicer guy (Pacquiao)?
I really wanted Pacquiao to win, but I knew Mayweather would. I really don’t like
Mayweather as an individual, however on the night, it’s fair to say he was the far
superior fighter. Love him, hate him, whichever – he won the match!
Did you have any money down?
Actually, I didn’t! There was only one place in the whole venue that you could place
bets, because betting on sports is so controlled in America, no one could place any
bets before they got to Las Vegas. The queue was half-a-mile long (literally) and
though we tried really, really hard to blag our way to the front, it didn’t happen,
sadly.
15
Whats the next big sporting event you’d like to go to?
One of my goals in life is, when I retire, to spend some
time travelling around the world and going to all the
major sporting events like the Olympics, the World Cup,
and Grand Slam tennis. But the main events to tick off my
bucket list are the Wimbledon Final, the Ryder Cup and the
Masters!
“The atmosphere was just unreal. It was something I’ve never experienced before”
16
CATHY O’BoyleINTERVIEW
17
Administration
Eagle Eye Worldwide
R O L E
C O M P A N Y
How did you get started in the company? Did you have any experience before?
I applied for a sales role and was offered an interview for
this administration role. I was successful and here I am. I
had never had any previous experience in this type of role. I
have always worked in hospitality.
What do you most enjoy about the role and business?
I love being able to chat to people all day. It’s the best job
ever! And I love working with all the guys in the office, they
make my day much brighter.
What are your ambitions for the future both business and personally?
I want to help Lee build his office and organisation and help
all our guys to achieve both their business and personal
goals.
What are your top tips for anyone looking to win this award in future?
Have fun, enjoy yourself and it will be so much easier. Find
your rhythm, find what works for you and build on that.
Communication is key. Keep communication between you
and your owner. Never be afraid to ask for help. We are so
lucky to have an amazing and unique support network use
it. Don’t stress out! Don’t let things become too much, take
breaks and take your time.
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CORPORATE CLOBBER BUSINESS FASHION
Tech entrepreneur and founder of Decoded, a Silicon Roundabout company that teaches
coding and programming to everyone from children to OAPs, Kathryn favours plain dresses in
simple cuts and plain colours, often accessorising with statement jewellery and bags.
K A T H R Y N P A R S O N S
19
According to popular wisdom, we should all dress for the job we
want, not the job we already have. Even if you’ve bagged your
dream job, you should always aim to be even more successful
at what you’re doing – and dressing well plays a big part. It’s
important for both men and women in sales and marketing to
project an air of utmost professionalism, but luckily, dressing well
doesn’t have to mean corporate blandness. Sharp suits for the
gents and perfectly-tailored pieces for the ladies are becoming
easier to find, even if you don’t have a bespoke Savile Row
budget (yet!).
Some top tips for men – avoid ‘trendy’ styles as they’ll date badly.
Classic and slim, but not skinny cuts. If you want to avoid high
street staples like TM Lewin and its ilk, look at Acne, Duchamp
and PS by Paul Smith for decent off-the-peg suits in non-flashy
fabrics and colours.
Women always have more flexibility on fashion-forward cuts and
colours, but if you want some staples for your working wardrobe,
check out Libby of London, who do sophisticated tailoring in a
subtle palette, and Phoebe Lucas, whose pieces are specifically
designed with the female executive in mind.
Here are a few successful entrepreneurs who are never knowingly
underdressed:
“dressing well does not have to mean corporate blandness”
D R E S S I N G W E L L
20
He is best known as a former investor on the BBC television program
Dragons’ Den, in which he was one of the Dragons from 2007 to 2010. More
recently, he has hosted The Business Class on CNBC, a series which sees
him joined by experts from a cross section of industries to analyse and
advise innovative UK small and medium enterprises.
James Caan might be an obvious choice, but he’s one of the UK’s most
famous entrepreneurs and loves a sharp suit. In fact the fashion retail
industry is close to James’s heart as it was the very first business he owned.
He’s a fan of classic pinstripes but he isn’t afraid to go tie-less in a crisp
white, perfectly ironed shirt. Only go for braces if they button on – step
away from the clip-ons.
C O R P O R A T E C L O B B E R
J A M E S
C A A N
“Only go for braces if
they button on”
21
J a m e s C a a n
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A new season calls for a new work wardrobe! SS15 is all about keeping it simple. For both men
and women, clean lines and block colours that you can mix and match are key.
For women, if work wear is proving a challenge for summer months, take these tips from us.
Grab yourself a simple pair of staple tailored trousers, a nice white shirt and some heels with
a pop of colour and you’ll be spot on trend. Don’t forget, it’s all in the detail: trousers need to
be ankle-grazing, your shirt crisp, and heels pointed.
Summer 2015 has seen work wear fashion become simple and classic once more. Elegant
tailoring and a basic colour palette of black, white and grey will help to make you create a
sophisticated impression, using clean, structured clothing to build up your wardrobe. Dig out
your smart trouser-blazer combos and add some of your favourite heels to pull off this look
with ease.
It’s all in the detail: adding a great accessory is an
easy way to spice up any outfit, even for the office.
For women, a colourful handbag, patterned scarf,
or a piece of costume jewellery are a sure way to
get noticed. For the guys, it’s even simpler: a great
tie, pocket square, or sharp pair of shoes.
W H A T ’ S H O T F O R W O M E N T H I S S S 1 5
24
Congratulations to Lewis Cook and the team, who have
expanded the 1080 Marketing team to Bristol. They are set to
end the quarter on a personal best in sales and have grown by
400%. With their incredible administrator, Millie, working hard
behind the scenes, the team are set to hit their goals throughout
the summer and head to the September Rally with a turnover of
£15,000 per week. With Lewis’s passion for snowboarding and all
things extreme, the team and the brand name certainly reflect
this; a ‘1080’ being an incredible snowboarding move! We are
looking forward to seeing where this team will be by the end of
the year. Watch this space!
TEA M E XTRE ME
1080 MARKETING
25
We have a really strong foundation of people now. Our goals within the next year to 18 months are to have at least two offices in two different campaigns. I’m working towards getting the business strong enough, so that we can expand into Canada whilst still growing in the UK.
M Y T H O U G H T S F O R T H E F U T U R E
Lewis Cook
1080 Marketing
N A M E
C O M P A N Y
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Look after your peopleSet high expectations
Play your own game; find your own styleCreate a great atmosphere in the office
Know your business
What are your top tips for the trip?
27
I was personally recruited by a friend from university. Although I was unsure
about the opportunity, I went for a full-day observation and managed to help
sign up five customers. That made me believe I could do it by myself and
started on the training programme.
How did you get started in the team?
DOWN UNDER BUSINESS
We sat down with Matt Nicholson to discuss how the prospect of a trip to
Sydney motivated him to become one of Mantra’s top-performing team
leaders. The trip, which he won in a competition, was an opportunity for Matt
to visit some of the best people in our business. Find out how Matt spent his
time in Australia, learning from world-class leaders and living a slice of the
high-life.
I was actually told about the competition during my first interview. From the
day I started, it was a massive motivator for me. The competition poster was
the screensaver on my phone for three months.
How did the trip to Sydney come about?
I picked up on a couple of things. The quality of life that the leaders had was
heavily promoted. Also, because many of the offices I visited were shared
locations, there were a lot of promotions and actions happening, creating
higher expectations for everyone.
How does the business culture differ from the UK?
I pretty much visited all the main attractions, including Bondi Beach, the
Sydney Opera House, and the famous Sydney nightlife after the rally. I was
lucky enough to be invited to spend a day on Chris Niarcho’s brand-new yacht!
Was it all business or did you get to do some sightseeing?
It was visiting the Australian Rally and Awards day – the atmosphere was
incredible.
What was the highlight of the trip?
100%, yes. Once I reach ownership, I plan to take someone out on the same
trip I did.
Are there any plans to return in the future?
28
Nina georgie collis INTERVIEW
29
Administration
RedSeven Marketing
R O L E
C O M P A N Y
How did you get started in the company? Did you have any experience beforehand?
I started with RedSeven in the summer of 2013, however
my introduction to sales started in the group back in 2011
when I was a fresh graduate with very little experience in
anything!
What do you most enjoy about the role and the business?
I love my role, because I never stop. Some people would
prefer to do as little as possible every day, but I love being
challenged and recruitment has become an addiction.
Scouting Swindon for fresh talent is like mining for gold,
but when you see those people get their promotion to
leadership, you feel so proud.
What are your ambitions for the future, both business and personally?
The great thing is, I can see that the more effort I put into
my role the faster RedSeven seems to grow and perform.
Through perfecting my role and replicating our success in
the future offices we open up, I can carve myself a great
career. Personally, I would love to start up my own olive oil
company. I have a logo and a concept, I just need the funds
to get it going.
What are your top five tips on anyone looking to win this award in the future?
All the little things, which at the time might not seem to
be important, definitely are. Making sure you put personal
messages to appointees on emails, updating your social
media, spending time with the team during social events,
these things all contribute to the success of the company –
so don’t forget them!
C O N G R AT U L AT I O N S O N W I N N I N G Y O U R E X C E L L E N C E I N A D M I N I S T R AT I O N AWA R D
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This quarter saw the opening of the new Appco head office in Barcelona. And what a spectacular
office it is: open-plan, with its own roof terrace. There was only one way for the team to celebrate:
drinks and canapés al fresco!
SUCCESS AT THE ANNUAL SPANISH RALLY
BRAND NEW APPCO OFFICE / BARCELONA
31
“well done to all involved”
Dani and Luis who were promoted to Ownership.
Rebeca and Jaime won a high performing sales
award for their offices. Silvia Berdejo was the best
fundraiser with “Plan”. Patricia Canseco was the
best fundraiser with Red Cross.
We also had the Annual Spanish Rally with lots of
the team celebrating their success over the Last
Year. In Particular Rebeca Perez who’s team has
risen to the No 1 office in Spain- Congratulations.
Also a huge well done to Elia who spoke
brilliantly in front of everybody handing out the
Administration Awards.
W H O W O N W H A T !
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SOCIAL SAVVY THE POWER OF SOCIAL MEDIA
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Over the years, studies have repeatedly found that
salespeople who used social media outsell their peers. In
2015, you would be hard-pressed to find salespeople who
didn’t have some form of presence on social networks.
But it’s true to say that not everyone uses social media
effectively. Twitter is no longer just for photos of your lunch;
it’s a very powerful communication tool offering three main
advantages:
It helps you promote your company and products to a wider
audience. Your customers can use it help to spread the word
on your behalf. And you can strengthen your relationships
with customers and reinforce loyalty.
Social selling is not about using social media to replace
traditional sales techniques, it’s about educating and
networking with potential customers and advocates. They
all use social media. Their friends, family and employees use
social media. You should be, too.
A lot of people think that getting active on social media
means you have to be chained to your computer or be
generally quite techy. It really doesn’t have to be time
consuming. Install mobile apps and use them to update and
receive notifications – no computers required (though wifi is
obviously handy).
Your messaging must hit the right note – simply pushing
out sales messages will work against you. But by mixing
marketing with networking, getting involved in conversations
happening on social, liking and sharing others’ posts, you
can create relationships with buyers and boost your own
credibility in the process. But where to start?
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S O C I A L S A V V Y
Sounds obvious, but... is your bio spell-checked? Does your
website link work? Does your profile photo and header
image fit with your mission? If you use a logo as the profile
picture, make the header something friendlier, like a team or
product photo. Keywords and hashtags on Twitter bios are a
great way for other people to find you.
O p t i m i s e y o u r s o c i a l m e d i a p r o f i l e s P l a n y o u r c o n t e n t
An easy way to come up with ideas for posts is to decide on
a few key topic areas. Products, events and news articles on
relevant subjects all make for good posts. But don’t just push
for sales constantly; keep your tone consistent and friendly.
Set aside an hour each week to come up with content for
the next week and use an app like HootSuite or Buffer to
schedule your updates. Get notifications sent to your phone.
Then you need only check in every now and then to join in
conversations or post about topical things.
“Your messaging must hit the right note - simply pushing out sales messages will
work against you”
35
These last two are not crucial, but are useful to
have, as they’re online shop windows where us-
ers get inspiration which can lead to purchases.
Use them to share aspirational/editorial type
photos of your products. Make sure you only
post high-quality photos and use the appropri-
ate hashtags and keywords to reach the right
audience.
Make a list of your customers, prospects, competitors
and other inspiring people you want to emulate. Start by
targeting the people you know are likely to be interested in
you by following your competitors’ followers. Tweepi is a
great site that allows you to do this quickly and easily. If your
follow ratio starts to get too high, you can also use Tweepi to
unfollow those who haven’t followed you back. Do a follow/
unfollow session once every week – your numbers will be
climbing in no time.
You don’t have to have your own blog, but it can be super
useful. Share any blog posts or articles you have written
on your social, or conversations you are engaged in with
LinkedIn or Facebook groups. Keep on top of news and info
related to your field. Sharing interesting articles written by
others is also a great tactic and gives you an opportunity to
start conversations with them as well.
B u i l d y o u r T w i t t e r f o l l o w i n g P o s i t i o n y o u r s e l f a s a n e x p e r t
LinkedIn really is an amazing tool that connects millions of
professionals with each other. You should have your own
personal LinkedIn profile, as well as a company page if
you’re running an office. Join all relevant groups, including
those in your business sector or local community. This is
another way to establish yourself as an expert in your field.
Encourage your customers and colleagues to recommend
and endorse you and boost your credibility.
G e t l i n k e d u p w i t h L i n k e d I nFacebook is great for small businesses that sell products to
consumers. Set up a page and use it to show the personality
behind your business: interesting, shareable content, videos
and humour. It can be tough to get posts seen on Pages, so
consider setting aside a small budget for boosting popular
posts to reach the right audiences. Use your personal profile
to join (or set up) groups that are relevant to your products –
social shopping through groups is going to grow and grow!
Good luck!
F a c e b o o k g r o u p s a n d p a g e s
I n s t a g r a m & P i n t e r e s t
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Coming soon to Mantra, and the RedSeven team is a brand new product that we are very excited about – FW1, aka Fast Wax.
FW1 is a super high-tech cleaning wax that’s done extremely well over in Australia, thanks to its incredible performance, coupled
with amazing water-saving properties. It removes road grime of all kinds, grease, tar, insect residue, mildew, bird droppings and
even stubborn tree spa. Plus, it will clean off light scratches and marks and revive most faded paints to boot. It truly is a wonder
product and really easy to use: you simply spray it onto your car, bike, caravan or even kitchen sink (yes, really), rub gently and
buff off – no water required. Part of the reason it’s been so popular in Australia is because of the importance of water conserva-
tion, something that we in the UK also need to be aware of, with rising prices of all our utilities. Did you know it takes 32 litres
of water to wash the average car? One can of FW1 cleans up to FOUR medium-sized cars with… wait for it... NO water! Not one
drop. FW1 has saved the Earth 60 BILLION gallons of water over the last five years.
This awesome product was designed by RGS Labs in the United States for the NASCAR Series, a world in which time is money –
including time spent cleaning their high performance cars! We will be showcasing the FW1 product range at shopping centres,
car events and more locations from August this year and we expect it to be as huge a success for us as it has been everywhere.
Great products like this practically sell themselves.
WAX ON WAX OFF NEW PRODUCTS - FW1
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H A V E A L O O K A T T H E R A N G E
FW1 Cleaning WaxThe amazing waterless cleaning wax in a can – use it on cars and other vehicles, glass and mirrors and even CDs and DVDs.
The petroleum-based lubricant lifts dirt, grime and grease easily and quickly without scratching the surface. Surfaces cleaned
with FW1 will repel fingerprints and even brake dust for 4-6 weeks.
FW1 Cleaning Wax Microfibre ClothsNon-abrasive and machine washable, super soft cleaning cloths for use with FW1 cleaning wax. These high-quality cloths are
lint-free and effortlessly remove grease and dirt to clean chrome, glass, mirrors, fibreglass, aluminum, gel coat finishes, stainless
steel, non-porous plastic, tiles and more to a streak free finish with no chemicals.
FW1 Terry TowelsAn extremely cost-effective two-pack of multipurpose terrycloth towels. Essential in the first step of using the FW1 to lift all
dirt and grime away from the vehicle. High quality, machine-washable and 100% cotton, they’re infinitely reusable but cheap
enough that you can also throw them away!
FW1 Cleaning Wax Leather WipesA handy 50 pack of disposable leather wipes that safely clean and protect leather & vinyl surfaces in the car and home. With
moisturising ingredients that guarantee a protective shine and sparkling clean finish that lasts up to 2 weeks, the packs are
resealable so won’t dry out.
FW1 Super Can SprayerA snazzy little gadget that turns a spray can in to spray gun. It’s easy snap on and off, reduces strain on the hands and fingers,
thanks to its handle grip. Better control and comfort for any spraying jobs .and an excellent addition to any kitchen cupboard,
workshed or toolbox!
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LEELA PROMOTIONS
TA KING CARE OF BUS IN E SS
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Aparna Rakesh
Leela Promotions
Meet Appie, who is progressing quickly to level five of our business, where she will independently run her own company, Leela
Promotions. She plans to run it in Plymouth before heading to Cheltenham next year. Appie is a dedicated team player, who
drives her team and cares for her people. She is currently navigating a steep learning curve, discovering what it’s like to run a
business – from backend finances and recruitment to legalities and HR.
N A M E
C O M P A N Y
How has Leela been doing this quarter?
Leela Promotions has consistently been doing great since
we last spoke!
What have you been up to?
Summer recruitment has started and all the teams in the
office are growing with students and graduates keen to
progress. Currently, we have banked £2800 in our business
account, so we are third of the way through to opening our
MC.
When will that happen?
I’d like to open my MC on the 25th of August as it’s my
husband’s birthday!
Any other news to share? We have also been busy designing the brand for Leela
Promotions.
Where are you getting your inspiration?
Leela is my grandmother’s name and she is my favourite
person in the world. Therefore, I wanted my office to be
called Leela Promotions to honour her.
She sounds very influential to you.
Yes, and the logo is a thumb print of my grandmother,
scanned from India, with ‘L.P.’ printed over it. I wanted to
associate my grandmother with every success I have in this
company and hold her responsible for it.
What are your goals next quarter?.
My three major goals for quarter 3 are to promote two crew
leaders, bank £7,500, and build the best relationships with
the Appco staff and team.
t
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t
E M A I L
0117 244 9356
T E L
instagram: @dayonemedia
twitter: @dayonemedia
facebook:/dayonemedia.creativevideo
S O C I A L
www.dayonemedia.co.uk
W E B S I T E
43
We are a small team of designers, developers and cinematographers, who pas-
sionately work together to create better experiences and strengthening the rela-
tionship between brand and consumer.
We understand that the interaction and exchange between brand and consum-
er is ever-changing in this digital age. We work to build relationships with our
clients, ensuring that we maximise efficiency and are always ready for what is
coming next.
Design defines so much of our experience. It brings order to complexity and
inspires real connection between brand and consumer. To achieve something
great we believe you need to build partnerships through clear communication
and understanding.
DAYONEMEDIA
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SET GOALS, MEET TARGETSREAP REWARDS
ZO RBIN G WITH 1TO1 ADVE RTISING
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Generally speaking, the higher up you go in an organisation, the more you’ll have
to do, with less time to do it. But nobody can do everything. You have to set goals
and manage your time to stay successful – and there’s no better way of achieving
goals than as a team.
Nothing will manage your team’s time and motivation better than a big goal.
Think of it as a plan, or a measure. You should always be setting goals for yourself
and your team. Goals, essentially, set milestones. If you don’t have goals, you
can’t progress. And by setting goals – both in your work and personal life – you
can prioritise the steps necessary to take you to the next level.
1to1 Advertising recently showed how setting a team sales goal can be
achieved. And once they hit their target, they decided to celebrate with a not-
so-conventional day out zorbing. And judging by the following photos, they
absolutely loved it.
Mark Twichin, 1to1’s director, is evidently all about rewarding good work with a
heavy dose of fun. How many directors do you know who plan to take their team
surfing!?
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MAN TRA MARKETING GROUP
©
t
E M A I L
0117 920 9291
T E L
www.mantramarketinggroup.com
W E B S I T E
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Starting in 2000, Mantra Marketing is an international group of direct sales and
marketing companies. Spreading throughout the UK, Spain and Russia. Mantra
provides bespoke sales solutions to some of the world’s most respected brands
including NGO’s, Telecommunications, Energy Providers & Financial Services
sectors. With over £30 million generated per year for our clients and partners,
Mantra Marketing provides a professional sales solution to any business wanting
to increase their customer base.
Consumers are exposed to over 3,000 advertising messages every day! A more
direct, person-to-person approach is required. That’s why the Mantra Marketing
Group exists. We engage directly with consumers - face to face. We call it ‘The
Human Commercial’.
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O F F I C E S
Our UK and Spanish office list. Please check out the websites accesible through the links provided. Also please be sure to visit and follow our social media channels for future development and updates.
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11. Skyline Marketing 2 12. Grupo TNT
08. Skyline Marketing
13. Cozar Group 2
09. Cozar Group
14. Force SP
10. Dabor Marketing
Óscar Martínez Alicantewww.skylinemkt.com
Manuel MarcoCastellónwww.grupotnt.com
Daniel MachucaSantanderwww.skylinemkt.com
Jose Rodrigo CozarZaragozawww.grupocozar.com
Luis PerezValladolidwww.grupocozar.com
Rebeca Pérez Madridwww.forcemarketing.org
David BorrasLogroñowww.dabormkt.com
OFFICE LISTMANTRA MARKETING GROUP
15. JR Marketing 16. Connectta Marketing 17. Infinity Marketing 18. Altair Marketing
Jaime RodriguezReuswww.jrmarketing.es
Gaspar SellésPamplonawww.connecta.net
Raque HernándezValenciawww.infinitymkt.es
Eduardo Higueras Valenciawww.altairmkt.es
03. Red Seven Marketing
01. Mantra Marketing Group
04. 1to1 Advertising 05. Eagle Eye Worldwide 06. Fairview Advertising
07. Yellow Monkey Marketing
Robert CotterellSwindonwww.redsevenmarketing.co.uk
James Buckley / Francis Colamwww.mantramarketinggroup.com
Mark TwitchinBristolwww.1to1advertising.co.uk
Lee CoxonPlymouthwww.eagleeyeworldwide.co.uk
David HebblethwaiteIpswichwww.fairviewadvertising.co.uk
Dan ArmourBristolwww.yellowmonkeymarketing.co.uk
02. 1080 Marketing
Lewis CookBristolWebsite coming soon
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Fran is Chief Operations Officer for Mantra Marketing working
with people and companies to help their business become more
profitable and efficient. Fran has now joined the editorial team of
the Mantra Magazine.
Francis Colam | editor
Alex Rae is a Creative Director at Bristol based media company
Day One Media. He has worked as a web designer/developer
for a number of years before moving into more visual based
mediums.
Alex Rae | designer
Laith Al-Kaisy is a London-based writer and editor. He has writ-
ten for national publications, such as The Independent, as well
as some of the UK’s top brands. Laith is also managing director
of By the Word, a print and digital copywriting agency.
Laith Al-Kaisy | copywriter
Paris is a Bristol-based photographer specialising in the
commercial, events and fitness sectors. Paris works closely
with Day One Media on projects ranging from product shoots to
commercial events.
Paris Penny | photographer
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We’re really excited for the launch of the second
edition of the Mantra Magazine. We’ve worked
hard collating and capturing content and
imagery showcasing the best of what Mantra
has to offer. It’s been a highly enjoyable process
which we are continuing to refine and develop,
we hope you enjoy reading it as much as we
enjoyed making it. We’re looking forward to the
next edition where we will be showcasing some
exciting new ideas and expanding on what we
have achieved so far.
CONTRIBUTORS
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C O M P E T I T I O N
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W W W . M A N T R A M A R K E T I N G G R O U P. C O M
S c o t t B e l s k y
“It’s not about ideas.
It’s about making
ideas happen.”
N E X T I S S U E S E P T E M B E R 2 0 1 5