manual mariel figueroa

8/11/2019 Manual Mariel Figueroa

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El ran Caf de Mxico.GCaf Punta del Cielo


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Corporative Identity Manual of



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INDEX

General Information

IMAGELogoColor SpecicationsTypography

ELEMENTS AND USESReticleRestriction AreaTexturesLogo Proper UseLogo Improper Use

OFICIAL PAPERBusiness CardCompany Paper Company EnvelopeNoteMenu

COMPANY SIGNSOpenCloseNo Smoking

No PetsBathroom

INTERIOR AND EXTERIOR

OFICIAL ARTICLESPlastic Cups

MugsNapkins


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GENERAL INFORMATION

Cafe Punta del Cielo is 100% mexican company dedicatedexclusivly to produce gourmet coffee in different presentations.

Our vision we have commited to place Mexicos coffe at the heightof the nnest coffees of the world.

Our mission is to have the best concept that could lead the Mexicancoffee to compete against anyone in the world through qualityresearch and development of high value-added productsdeveloped with our own technology.


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El Gran Caf de Mxico.Caf Punta del Cielo

LOGO

The logo represents a minimalist coffee mug seen from the top, the

color that is used is a light blue, blue transmits calm y freshness.On the side we have the name Caf Punta del Cielo and below ElGran Caf de Mxico in Arial font in black which makes it very easyto read for anybody.

The logo all together is very simple but original.


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COLOR SPECIFICATIONS

CM

Y

K

93%67%

0%

0%

CM

Y

K

0%0%

0%

100%

CM

Y

K

0%0%

0%

0%


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TYPOGRAPHY

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

!?:;.,()#$%/


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RETICLES


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RESTRICTION AREA


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TEXTURES


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LOGO PROPER USE

El Gran Caf de Mxico.Caf Punta del CieloYOU CAN USE THE LOGO

IN A BLACK BACKGROUND

YOU CAN SEPARATE THELOGO FROM THE FONTF O R D I F F E R E N T

APPLICATIONS El Gran Caf de Mxico.Caf Punta del Cielo


YOU CAN RESIZEPROPORTIONALLYTHE LOGO


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LOGO IMPROPER USE

El Gran Caf deM xico.Caf P unta del Cielo


El Gran Caf de Mxico.

Caf Punta del Cielo

DO NOT CHANGE FONTOR ORIENTATION OFTHE WORDS

DO NOT CHANGECOLORS

DO NOT CHANGE ARRANGEMENTOF THE LOGO

x

x

x


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BUSINESS CARD


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COMPANY PAPER


Perifrico Ral Lpez Snchez #6000, Col. El Fresno, C.P. 27018,Torren, Coahuila.


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COMPANY ENVELOPE



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NOTE

Perifrico Ral Lpez Snchez #6000Col. El Fresno, C.P. 27018

Torren, Coahuila.



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MENU

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