mapc sparking new ideas parking symposium: presentation by ron ross

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1 MBTA Parking March 2014 | Leading the Nation in Transportation Excellence | www.mbta.com

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MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

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Page 1: MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

1 | Leading the Nation in Transportation Excellence | www.mbta.com

MBTA Parking

March 2014

Page 2: MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

| Leading the Nation in Transportation Excellence | www.mbta.com

Parking by the Numbers

MBTA is the largest proprietor of off street parking in New England.

• Total Spaces: 50,538

• Total Facilities: 108

• Garages: 9 (12,395 spaces)

• Commuter Rail Lots: 69 (17,912 spaces)

• Transit Lots: 20 (12,377 spaces)

• City/RTA/Town Agreements: 10 (7,854 Spaces)

February 2014

Revenue (Millions)

FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16

$27.4 $28.8 $30.1 $31.3 $31.9 $33.3 $34.1 $35.0

$36.6 $37.6 $38.9 $40.4 $42.3 $43.3 $44.1 $45.0

GrossNet

Page 3: MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross
Page 4: MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

| Leading the Nation in Transportation Excellence | www.mbta.comFebruary 2014

Pathway to Pay by Cell

Early 2010 – Pilot with Verrus.

Good initial results moved encouraged us to

create an RFP.

July 2010 – Launched pay by cell technology

system wide.

Our vendor was Parkmobile

3 year plus extension contract.

Initial adoption rate was 15%.

Rate grew steadily and peaked around 25%.

February 2014 – Transitioned to PaybyPhone

Technologies.

4 year plus a 2 year extension option.

$012.9 per transaction fee.

MBTA pays CC fees.

Electronic monthly permits.

Through extensive advertisement while

changing providers, the MBTA received a net

gain of 2,000 daily transactions in the first week.

MBTA was one of the first parking companies to go system wide with pay by cell technology.

Page 5: MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

| Leading the Nation in Transportation Excellence | www.mbta.comFebruary 2014

Benefits to MBTA

1. Eliminates Cash Transactions

2. Quicker Deposits

3. User Friendly and downloadable mobile app on multiple device platforms

4. Proof of payment receipts

Page 6: MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

| Leading the Nation in Transportation Excellence | www.mbta.comFebruary 2014

Cashless Payments / April 1, 2014

7,672 Daily Transactions 2,000 Monthly Permit 9,672 Total Transactions

This represents a 48% adoption rate where pay by phone is offered.

$37, 350$186,750

$9,711,000

Page 7: MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

| Leading the Nation in Transportation Excellence | www.mbta.comFebruary 2014

Page 8: MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

| Leading the Nation in Transportation Excellence | www.mbta.comFebruary 2014

Page 9: MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

| Leading the Nation in Transportation Excellence | www.mbta.comFebruary 2014

Municipality Clause

MBTA included a clause in the request for proposal for local cities and towns to take advantage of the competitively low bid transaction fee of $0.129.

Page 10: MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

| Leading the Nation in Transportation Excellence | www.mbta.com

1. Increase Revenue

2. Improve Operations

3. Improve Customer Experience

4. Environmental Sustainability

February 2014

Parking Plan Primary Objectives

Page 11: MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

11 | Leading the Nation in Transportation Excellence | www.mbta.com

MBTA Parking

March 2014

Thank you.

Questions?