mapping genome human intention
TRANSCRIPT
-
8/14/2019 Mapping Genome Human Intention
1/17
Mapping the Genome of Human Intention
July 2008
-
8/14/2019 Mapping Genome Human Intention
2/17
2
Human intention is structured
according to the mathematics ofcomplex systems.
Sooo
We can map it with predictive
characteristics
-
8/14/2019 Mapping Genome Human Intention
3/17
3
E pluribus unum
The field of complex systems cuts across all traditional disciplines of
science, as well as engineering, management, and medicine. It focuses oncertain questions about parts, wholes and relationships. These questions
are relevant to all traditional fields.
New England Complex Systems Institute
What is a complex system and why should you care?
-
8/14/2019 Mapping Genome Human Intention
4/17
4
Properties of complex systems
-
8/14/2019 Mapping Genome Human Intention
5/17
-
8/14/2019 Mapping Genome Human Intention
6/17
6
Human systems
Common principles at work
in all complex systems,
including human social
systems
For humans, the definingproperties of coherence,
boundaries, and
optimization depend on the
intention of the people in the
system
-
8/14/2019 Mapping Genome Human Intention
7/177
Complex human systems at work
Validation of Collins andPorras against every
company in the S&P 500
Strong culture firms
outperformed weak culture
firms Companies themselves are
complex systems and
follow same principles
Human systems self-organize around a shared
identity comprising purpose, values and focus.
-
8/14/2019 Mapping Genome Human Intention
8/178
Complex human systems at work
For companies, culture = coherence
Resilience of companies depends on reinforcing feedback
loops: clock-building rather than time-telling
-
8/14/2019 Mapping Genome Human Intention
9/179
System boundaries: companies
Boundaries of companies
can be measured by their
focusthe more inclusive
the focus the larger thesystem boundaries.
-
8/14/2019 Mapping Genome Human Intention
10/17
-
8/14/2019 Mapping Genome Human Intention
11/1711
System boundaries: humans
Boundaries of human systems can bemeasured by their focusthe more inclusive
the focus the larger the system boundaries.
-
8/14/2019 Mapping Genome Human Intention
12/1712
Mapping Human Intention
System Description
System Coherence
System Optimization
System Boundary 1 (happiness)
System Boundary 2 (respect)
System Boundary 3 (relationships)System Boundary 4 (community)
System Boundary 5 (society)
3
5
2
1
45
1
Profile Person
-
8/14/2019 Mapping Genome Human Intention
13/17
13
Case Study: Google Search
Test was conducted from October 2006 thru May 2007 Anonymous users
Any/all search queries
Results:
14% improvement between high and low relevance links
3% increase in click rate
Independent Expert Review: Minimax Consulting LLC
-
8/14/2019 Mapping Genome Human Intention
14/17
14
Updates user and object DNA offline
Snapshot makes predictions
+ ?
VortexDNA Database Client Snapshot Database
Prediction
Database provides and receives updates
How it Works
-
8/14/2019 Mapping Genome Human Intention
15/17
15
Why is this exciting?
More accurate predictions
NO clickstream tracking total
user privacy
Non-historical
Universally applicable
-
8/14/2019 Mapping Genome Human Intention
16/17
16
Where to next
Active projects in industries that are
based on predicting human behavior
Insurance
Online advertising
Future pipeline of study Credit
Recommendation /
matchmaking industry
Health
Empowering worldview: we can
affect our lives through our purpose,
values and life focus
-
8/14/2019 Mapping Genome Human Intention
17/17
Thank you!
Kaila Colbin
VortexDNA Head of Communications
720 235 9242
mailto:[email protected]:[email protected]