mapping the cleanweb sector: the iywto approach
TRANSCRIPT
Mapping the Cleanweb sector: the IYWTo approach
Francesco Cara, Head of product
IYWTo, that is “if you want to”
Started: July 2015
Goal: make the general public aware and engaged with the Cleanweb
Approach: map and promote digital projects to act on climate change
Status: 1st beta release launched in October 2015; 2nd beta release launched in December 2015
Why we started IYWTo?Concern: environmental degradation and climate change
Frustration: how slowly our societies and our economies are responding and adapting
Belief: the web, as a technology, a mindset, a set of values can drive change by empowering people to be actors of the change, as innovators and as users
Forms of empowerment
Consumer to producer: charge your car, landshare
Control product lifecyle: electronic reuse, restart
Permissionless innovation: ecosia, breading, olio
Disintermediation: loco2 energy, trillion fund
MAP + PROMOTE + ENGAGE
Find Browse Share
Save SearchRate, review,
comment
Analyse Tweet, Blog Add projects
Organise Connect Present projects
What has been mapped?
462
projects264
urls146
project pages
MAP + PROMOTE + ENGAGE
Find Browse Share
Save SearchRate, review,
comment
Analyse Tweet, Blog Add projects
Organise Connect Present projects
Workshop 1Mapping the cleanweb is a huge task. Can you think of ways that would simplify and speed up mapping?
1. Technologies we might use, like bots
2. Partnerships we might set up, e.g. student associations, charities or environmental groups
3. Campaigns we might run, such as games and prizes
Can you come up with 6 to 10 ideas and order them according to two dimensions: likelihood of success and complexity of execution, from the easiest and most successful to the most complex and less likely to succeed?
Workshop 2Finding ways to talk about the cleanweb that resonate with the general public is very hard. We tend to use a technical language and to emphasize rational benefits.
How can passion and excitement be also communicated? Can you think of more human ways to talk about the benefits of cleanweb innovations that engage also on an emotional level?
1. Imaginaries like the frictionless consumption promised by the apps world
2. Epic stories of massive transformations, e.g. connecting solar panels, electric cars, charge points, microgrids
3. Identification with innovators and their dreams, e.g. Elon Musk
Can you come up with 3 to 5 stories that link cleanweb innovations with deeper human dreams and drivers?
