mapping the value (agilia budapest 2016)
TRANSCRIPT
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Mapping the Value
BUDAPEST14.10.2016
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Mapping the Value
Fabio Armani
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BUDAPEST14.10.2016
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Fabio Armani • Lean Agile Coach • Organizational Change
Agent OpenWare, CEO POCamp – organizer & facilitator Roma-xpug – community leader Lean Agile Italy – owner Change Agent Trainier Certified Management 3.0 Trainer Scrum SM & PO, ACP, CMMI, LeSS, SAFe certified, …
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DavideRoitero“thetruevalueiseasytofind,asthepotatfootsoftherainbow”
AlessandroGiardina“Treasurehunt!Thevalueisthetreasure…butthehuntisfullofpi;alls,...difficult,intriguing!”
RaffaelloTorraco“Undertsandwhatisimportantandwhatisnotforyourcustomers!Listencarefullytotheirneeds”
DanielaCecchinelli“TheideaofValueisonlyanhypopthsysthatyouhavetovalidateoverDme.”
StefanoMuro“ThemapiscreatediteraDvelyasyoudiscovernewvalue.”
AnnaRusso“Valueisdeterminedbycustomerfeedback!”
SusannaFerrario“Valueislikeanhiddennugget.Maybeisgold,maybeKriptonyte”
CorradoChiodi“…knowhowthevalueismovingandhowitinteractswithmywholesystem.”
CinziaPeleelgrino“…seethevalueasacomplexityandsystemicapproach.Weusevalueengineering...”
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Setting the Stage
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Setting the Stage
CHARACTERS & DEFINITIONS
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BUDAPEST14.10.2016
Joy Sponsor
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Sponsor • Stakeholder
: anyone who is a direct user, indirect user, manager of users, senior manager, operations staff member, the “gold owner” who funds the project
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Evan Product Owner
BUDAPEST14.10.2016
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Product Owner • Main responsibilities
: the Product Owner is responsible for maximizing the value of the product and the work of the Development Team
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Map • Simple definition of MAP
: a picture or chart that shows the different parts of something
• Full definition of MAP : a representation usually on a flat surface of the whole or a part of an area
noun | \ˈmap\
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Value • Simple definition of VALUE
: the material or monetary worth of something • Full definition of VALUE
: a fair return or equivalent in goods, services, or money for something exchanged
noun | val·ue | \val-(ˌ)yü\
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Mapping Value
High Value
Value
Product Owner Goal: Value reached!
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Mapping Value
STRONG LESSON: Value is a moving target!!
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The Challenge
BUDAPEST14.10.2016
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The Challenge
FINDING THE VALUE
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BUDAPEST14.10.2016
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Stakeholder • A person, group or organization that has interest
or concern in an organization.
• Stakeholders can affect or be affected by the organization's actions, objectives and policies.
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Stakeholder • Not all stakeholders are equal. • A company's customers are entitled to fair
trading practices but they are not entitled to the same consideration as the company's employees.
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BUDAPEST14.10.2016
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Value for stakeholders • Develop a strategy
• Map stakeholders
• Prepare for the engagement
• Engage stakeholders
• Establish action plans
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Product Owner
Inspired&readyfortheadventure
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The Challenge
DIFFERENT REPRESENTATIONS
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DIFFERENT REPRESENTATIONS
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Different Perspectives
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Different Perspectives • Each of the stakeholders has a different
view • Business and ICT often have different
goals: CONTRACT GAME!
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Scrum Team • Three different perspectives are combined
into a single Scrum Team
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InnovaDon&ProductOwnership
Do the Right Thing
PRODUCT OWNER Do the Thing
Right
TEAM
Do it fast SCRUMMASTER
DESIGN & INTERACTIVITY
ORGANIZATION BEHAVIOR
DELIVERY
Design Innovation
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The Challenge
BABEL TOWER
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Understand?
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Misunderstand
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Product Owner
fromthechallengesanewstrength…
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…insearchofthetreasure!
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Options
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Options
THINKING TOOLS
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BUDAPEST14.10.2016
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From concept
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From concept
To Cash To Cash
From concept
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Value Stream Mapping
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Value Stream Mapping
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Purpose
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Living Charter = Chartering
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Vision Board
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Vision Board• Helps define the Purpose• The Vision Board captures my assumptions
about the users and the customers of the new tool, the needs the product should address, the key product features, and the value the product should create for my own business,…
Roman Pichler
BUDAPEST14.10.2016
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Path 2 Nirvana
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BUDAPEST14.10.2016
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KanoModelAnalysisUnderstandingvalueusingDr.Kanomodel
ORGANIZATIONAL PERFORMANCE
CU
STO
ME
R V
ALU
E O
R S
ATIS
FAC
TIO
N
Delighters
Basic
Satisfiers
12
3
Not desired, but when delivered, bring value 1
More is better characteristics. With increase the customer perceived value or satisfaction, also rises
2
Fundamental characteristics. Only noticed when absent. 3
positive
negative
positive negative
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BUDAPEST14.10.2016
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Joy Sponsor
IsreadytostartthehunDng…
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Product Owner
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MaytheIMPACTbewithhim!
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BUDAPEST14.10.2016
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Impact Mapping
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Why should you care?
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GOAL ACTOR IMPACT DELIVERABLE
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BUDAPEST14.10.2016
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Value is in the eye of the Beholder
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Impact Mapping Workshop
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BUDAPEST14.10.2016
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User Story Mapping
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User Story Mapping
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“Shared understanding is when we both understand what the other person is imagining and why.”
Jeff Patton. “User Story Mapping”.
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How to create a User Story Map
BUDAPEST14.10.2016
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Backbone
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Walking Skeleton
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How to prioritize a User Story Map
BUDAPEST14.10.2016
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From“UserStoryMapping”byJeffPaUon
High Priority Slices go Here!
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Story …
Story1Story2
Story3
SprintN-1
SprintN
SprintN+1
Story3PARALLEL LARGE STORIES
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Story Slicing
Story1Story2
Story3Story4
Story5Story6
Story7Story8
Story9
SprintN-1
SprintN
SprintN+1
WriDngstorytests
AutomaDngstorytests
ImplemenDngtheuserstory
LIMIT WIP & SMALL STORIES
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From“UserStoryMapping”byJeffPaUon
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Story Mapping Workshop
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Backbone
WalkingSkeleton
UserAcDvity
UserTask
UserTask
UserTask
Backbone
WalkingSkeleton
JIRAComponent
JIRAEpic
JIRAStory
UserAcDvity
UserTask
Story
Story
Story
Story
Story Story
Story
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Un-plannedstories
NextRelease
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Un-plannedstories
NextRelease
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BUDAPEST14.10.2016
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Agile Product Ownership Why? Outcome
Specification How? Earlier Later
ImpactMappingGoals
Impacts
Deliverables
StoryMappingUserAcDviDes
Epics
SpecificaDon-by-Example
AcceptanceCriteria
Examples
Code
UserStories
courtesy of: Christian Hassa
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ARoadmap–MappingtheValue
Vision
Stories
Backlog
Strategy
Impact MappingSTRATEGY
User Story Map -> Product RoadmapSCOPE
Acceptance Criteria Examples -> Code
BDD
Vision Board -> Value Proposition -> Lean Canvas
PURPOSE
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LeanAdopDonRoadmap
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Joy Sponsor
Readyforthethenextstep…
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Real World
BUDAPEST14.10.2016
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Real World
EXPERIENCES
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THE REAL WORLD DOESN’T REWARD PERFECTIONISTS. IT REWARD PEOPLE WHO GET THINGS DONE.
EXPERIENCES
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BUDAPEST14.10.2016
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Value Team • The concept of Value team is an mashup of
two concepts: – Discovery Track
– Extended Team (see Lean UX)
– Value Stream Map
BUDAPEST14.10.2016
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BUDAPEST14.10.2016
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ChangeUp CoP
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A BetterWay CoP
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Avalon CoP
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Agile Portfolio Room
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Final Thoughts
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The hearth of Value …
Final Thoughts
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BUDAPEST14.10.2016
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Thanks Thanks
BUDAPEST14.10.2016
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Thanks
@fabioarmani
Thanks
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Thanks
@fabioarmani
Thanks
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