mapping your way to success using linkedin and twitter
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Mapping your Way to Success using LinkedIn and Twitter. Presented by the Fuqua Career Management Center November 15, 2012. Facilitators. Lisa Schwartz Associate Director CCMBA,EMBA & Alumni Career Services. Bethann Cleary Program Assistant CCMBA,EMBA & Alumni Career Services. - PowerPoint PPT PresentationTRANSCRIPT
Mapping your Way to Success using LinkedIn and Twitter
Presented by the Fuqua Career Management
Center
November 15, 2012
Facilitators
Lisa SchwartzAssociate Director
CCMBA,EMBA & Alumni Career Services
Bethann ClearyProgram Assistant
CCMBA,EMBA & Alumni Career Services
Featured Panelist
Diane CromptonPersonal Branding and Social Media Strategist
Fuqua Alumni and Executive CoachConsultant at Right Management
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
The relevance of LinkedIn and Twitter: Global, competitive market place. Establish your “online calling card.” Need to stay current, relevant and visible. Great vehicle to highlight products and services. Reinforce your personal brand, get referrals and network
efficiently. Need to communicate faster and farther, 24/7. Keep a pulse on what’s being said / done in your industry. Streamlined approach to cultivate new contacts, maintain
existing contacts.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Why LinkedIn for career and business: #1 Professional networking site. Based on six degrees of separation (on LinkedIn =
three degrees). 61% of professionals use LinkedIn professional networking vs.
22% for Facebook. (mashable.com – lab42.com)
Global membership: over 187 million members worldwide. All of Fortune 500 companies represented up to “C” levels.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Before you get started…Determine: Your goals and objectives. Your target audience. Your unique capabilities - industry related areas of expertise? The timing associated with your objectives.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Optimizing your profile
Create your online “calling card” Tagline Relevance of keywords Customized LinkedIn URL Professional headshot
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Optimizing your profile
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Optimizing your profile
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Optimizing your profile
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Optimizing your profile
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Optimizing your profile Web links Interests Contact information Contact settings
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Optimizing your profile: Network Activity Update
Provide “value added” information that supports you and your personal brand
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Summary Points: Optimizing your profile Audit your profile and make sure it has the right
keywords for your target audience. Consider openly sharing your email address and
contact information. Explore and leverage “Applications” “Skills” and
“Certifications” to give your profile more “meat.” Link to appropriate website(s), other social media sites. Share news with your network.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Navigating & Leveraging LinkedIn: Search for contacts. Connect and communicate with others. Use Company Search. Check out Job Search functions. Join relevant Groups. Share expertise: Ask and Answer Questions Stay abreast of important news. Strategies for Success.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Searching for contacts
Use 2nd and 3rd degree contacts to get introduced.
Personalize your message. Include complete
signature tag.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Invitation Direct request to join your network. Free service to all users, lifetime limit of 3,000.Introduction Free service for all users - limit of five in the basic account. 1st level contacts introduce you to 2nd or 3rd level connections.InMail Purchase individually or provided with a premium account. Connect directly to a person with no introduction. Free to OpenLink members.Group Open access to most group members via message and/or email. Doesn’t use up your introductions or invitations.
Communicating with others
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Search for Companies
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Search for Jobs
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Search for Groups
• Over 900,000 groups on LinkedIn
• Search by category or keywords
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Share expertise: Ask and Answer Questions
Questions stay posted for one week
Responses can be rated as “best answer”
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Weigh the benefits of an upgrade
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Strategies for Success Share good content and pay it forward to grow your
visibility and your brand organically. Keep your profile updated and optimized. Fully leverage LinkedIn and sync to other sites. Consider upgrading once you have fully leveraged LinkedIn. Open up your contact settings to make yourself more
available to networking opportunities. Make it SOP to “link” with others and formalize the
connection by inviting them to your LinkedIn network. Take your online connections offline when possible. Spend some time on LinkedIn every day. Make it part of
your overall career management strategy.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Twitter: What is it?
Microblogging at its best: 140 characters or less.
Follow others and build a following.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Twitter: Why use it? Great for brand building. Don’t have to have reciprocal relationship – casual in nature. Build visibility, credibility, get information and make new
connections. Amplify and broadcast your messaging. Ability to sync to other social media sites. Easy access to SMEs, industry experts, “movers and shakers” and
a larger community. Access to critical information and people that may be difficult to
access otherwise.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Pre-WorkBefore you tweet… Determine your objectives and
target audience. What are your tweet “themes?” Decide on a professional or
personal focus. What do you hope to accomplish
& what can you contribute? Get to know Twitter vocabulary
and etiquette.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Twitter Vocabulary Twitter “handle:” your naming convention on your profile. i.e.
@dicrompton. @ sign: “at” {your Twitter handle}. Hashtags: # sign used to tag keywords to make content on Twitter
searchable (and to drive traffic to tweets). DM: direct message (need to be following each other). RT and PRT: Re-tweet and Please re-tweet. Tweeps: other Twitter users FF or #FF: Follow Friday- dedicated day to mention other tweeps. NP, LMK. And many more abbreviations and acronyms!
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Setup your profile
Create your Twitter profile and customize your settings: Twitter handle
Bio & Account information
Photo upload
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Get organized
Use TweetDeck to cut down on the “noise:” Organize tweets by topic /
keywords. Shorten URLs. Follow others. Communicate. Post to multiple social sites. Advance post. And more….
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Observe, listen, learn
Find others to follow… “Who to Follow” link at the
top of your Twitter page. Enter keywords, names in
search field.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Search for Others
Authorities in your industry. Industry news. Competitive information. Resources. Tips, advice.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Use the “Search” field on Twitter.
Customize your search using hashtags.
Consult Hashtags.org for top hashtags.
Search by Hashtag
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Follow Others
Click on “Follow” button
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Tweet!
Share content (RT). Use a URL shortener. Stay on brand. Attribute your source. Sync to other social sites.
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Tweet about…. Industry events. Interests. Relevant news, books, articles,
blog posts. Recent discovery, accomplishments. Helpful resources, tips. Thanks to others. Supportive stories. Ask for advice.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
How to Communicate
Tweet and ReTweet (RT): public. Reply (@Twitter handle): public. Direct Message (DM); private, recipient must be “follower.” Chat (#chat): live banter about specific subjects.
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Twitter Strategies for Success Spend a bit of time on Twitter each day. Monitor your Twitter account regularly. Determine your tweet “themes” and how this fits into your overall
objectives. Share and contribute to the Twitter community. Pay it forward (RT) and share good content. Sync Twitter to your LinkedIn accounts and other sites. Use organizational and mobile tools to stay connected. Use etiquette: DM, don’t spam, give to get. Tweet, don’t delete. Determine your “follow up” approach for your followers. Have fun!
Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.
Best wishes for success with leveraging social media!Diane [email protected]: @dicromptonwww.linkedin.com/in/dicromptonwww.yoursocialmediastrategist.com