marasil general franchising (old)

8/7/2019 Marasil General Franchising (Old)

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MARAI'LFRAGOS S.A. 423B,Vouliagmenis Ave., 163 46 Helioupolis - Athens, Greece. Tel.:+30 2109971000, Fax: +30 2109971099

www.marasil.gr
http://www.marasil.gr/http://www.marasil.gr/


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Dear Entrepreneur,Wi th t hi s boo kl et i n hand , we woul d l ik e to p res eninforma tion and data which wil l ass is t you in formipicture of the Marasil brand name for chi ldren's clothdeveloping your own successful enterprise.Our objective is that this first contact will bespringboard for a long-term collaboration and mutuvia a shared process of growth and development.

In the fol lowing pages , you wil l f ind informa tion aimage, philosophy, position and performance of Maramarketplace, about itsdedication to quality and itsprprocess, marketing and communication with the puabout the ongoing support provided to the Marasilsystem.

Thank you for the interes t you have shown . We areforward towork together inthe future.

With complimentsPanagiotis FragosPresident & C.O.

MA R


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MARAIIL2000 2001 202002 2003

TODAY 'S SUCCESS,A P RO MIS IN G FU TU RE IMaras il' s successfu l pe rformance ove r thdemonstrates a concept that ful ly covers the neetarget group and justi fies the strategic choicesmade over the years and guarantees that itwill cperform well in the future.

Marasil 's per formance and growth are indicat ivdynamic presence and strong position in the maSalesover the last five years have been risingsteplacing itamong theleading brands inthe market.

The objective for the next f ive years is to strengdevelop itsnetwork of storesusingthe franchisingsytoexpand furtherintothe Europeanand internationa

Against theeconomic indicators of an evenmorecoenvironment,the company's strategy isto continuallMarasil and to make it stand out from the compconti nua lly s treng then i ts posit ion and imagemarketplace whi le at the same time retaining iprofile.

MA R


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MARA!" L E VERY K ID 'S F IR ST C LOT HESUnparal le led qua li ty , g reat looks and unique scover ing th e chi ldr en' s n eed s and req ui remeprinc ip le values in Maras il 's phi losophy and theopen to negotiation!

Marasil isone of the leading names inthe wor ld ofclothing. Foryears now Marasil children's clothes hcreating a name forthemselvesin theGreek and intmarket. Designed with particular care, sensitivi tywith neo-romantic elements and style, with a greatpatterns and colours available in combination withquali ty, aesthet ic and pract ical ity, Marasil 's clotbecome a reference point for chi ld ren's c lo th inMarasil c lothes are "every kid 's f irst clothes" and attime thebestchoice forparents.

MA R


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MA R

MARAI'L T HE PRODUCTMarasil c lothes come in three basic col lect ions: NBaby, Kid.

Marasil quality, forwhich thecompany hasbeen knoGreek marke t, i s the resul t o f many fac to rs : knoexperience, specialisation, organisation, planning anall dedication and care for the product manufacturedthe selec tion p rocess for the mos t up- to -date fabmaterials Marasil's staff show great dedication andlong-term tests.As a resultMarasil clothing (romper spants, t-shirts, dresses, trousers, shirts, blouses, pjackets, baptism wear) ismade from cutting edge tematerials and fabrics suitable for children's sensitivecompany's design department likewise pays great atdetail and quality interms of designs,colours and sty


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MARAIIL MARKET INGIn a deregulated, globali sed market, marketprimary importance; it is the fertile ground in whinspiration and ideas can be cultivated and deveorder to meet theneeds of a sensitivegroup: child

Marasil's entire business activity, commercial pdevelopment, have been based on procedures rethe rules of modern marketing. In order toobjectives and company strategy, the marketing dcarries out market research, monitorsand analyztrends and developments on a long-term basiscommunicati on pol icy , network deve lopmemerchandise. Given the conditions in the competitiMarasil possessthe know-how to continuously imadapt succesfullyto theneedsof itstarget market.

MA R


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In-store displays (decorative stands)Thecompany usestop-quality promotional material with

selected, enlarged subjects (vertical or horizontal stands) for in-store decoration. These standsare used inwindow displays, at

cash registers or other visible points inside stores.

Marasil catalogueTheMarasil catalogue contains thecomplete collection for everyseason.Thishigh quality, well-designed, impressive catalogue,

presentsMaras il fashion based on a spec if ic concept, thuspromot ing and emphasising theunique aspects of the brand.

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Fullcoloured ads in magazinesVia dynamic photographs presented inthe best, properlytargeted magazines and complete presentations of itscollections every season,Marasil embraces thegeneral publicpresenting itsown special, unique style.

Advertising bagsPaperbags with expens ive shiny or matt paper, with twophotographs f rom the relevant col lect ion ontwo s idesareused,helping tos t rengthen the image and brandawareness of Marasil products.

Television advertisingBrand advertising using TY.Commercials with nationwide coverage. By

choosing theappropriate channels and programmes based on signif icantbudget, thecompany advertises itsimage, style,quality and theMarasilphilosophy, to ensure that Marasil clothesare "every kid's first clothes".

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MARAIlL ADVERTIS INGMarasil designs and implementsa complete commpol icy. For years now Marasi l has been cocommunicating with the public to ensurethat itsimname are highly recognisable and thoroughly accthe public.

Above the l ine adver ti sing via televis ion spoadvertising and full coloured ads in magazines athe line advertising using various promotional meaother activities inside and outside stores,have keup- to-date and continuously increase demanproducts. Modern outlook, innovation, high aesthcreative approach, dynamism and strategic choicemain characteristics of Marasil's advertising approastandsout making itthe leader in itsfield.

MA R


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COO PERA TIO N AND BENE FIT SThe Marasil network, operates as a protective shield forthe modern businessman. BENEFITSAND ADVANTAGES

awareness./ a fully integrated businesspackage./ strong purchasing power via thenetwork establishedby FragosSA

./ complete collections of clothing forall childrenregardless of sex, age and forall social occasions,with high quality and at affordable prices

./ advantageous financial terms

./ an attractive promotional package

./ advertising support

./ organised, and reliable merchandise deliveries

./ large profit margins

Prepar i .,d organisat 0 package./ advice inselecting theappropriate location forth./ guidance inthe design & layout of thestore./ advice on storeoperating costs./ assistance inselecting theproduct package./ noentry fee required

Network franchisees have a significant advantagecompared tothe competition since they are offered:./ security due tothe prestige, dynamism and financialstatusof FragosSA

./ a namewith a high brand image and high brand

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Se lees provided on a consistent and continu

./ ongoing support from thenetwork without theoblpay royalties

./ staff training and development using innovative lemethods

./ support inthe evaluation of thelocal market to instore competitiveness

./ support inthe local marketing and guidance on mand increasing thecustomer base

= = = = = = = = = = = =./ possibility to change specific slow-moving produc


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STORE PHILOSOPHY AND IMAGE MARAI'LUniformity inthe image and the layout inwhich Marasil storesare presented, are some of the basic features of the network,which insti ls a sense of quali ty and trust in the Marasil brandname to the consumer's mind.

All Marasil stores have been developed, based on a specificand def ined image , in terms o f a rchi tectural des ign, thefurnishings quality and thefunctionality of thestore.

The minimal, romantic atmosphere, the pur ity and classicalfeatures of the interior of Marasil stores isstrengthened by thefurnishing used with theexceptional colour coordination withinthe shop and last but not least by the careful p lacement of theclothing and accessories.

Consumers looking for a friendly, warm environment, will findone inside every Marasil store.

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PH I LOSOPHYMarasil storesprovide exceptional customer services and care,depending on each customer's needs and budget, within apleasant and relaxed environment.

The objective of Marasil stores is to create a friendly, warmatmosphere, which will stimulate parents and young childrenalike.

LOCATIONBased on strategic planning, each store should be located inacentral position, inareas with high levelsof shopping activity.

SIZEThe main store area should be 70m2 and above and the shopfront window should be more than 4 meters wide.

MERCHAND ISEAll Marasil stores offer the ful l range of Marasil c lothes andaccessories covering all the needs of children aged from 0-10years.

FURNISHING & DECORFurnishingfor the inter ior is provided to the new members ofthe network via specialised associates and include furniture,decor, lighting, flooring, window displays, cloakrooms, countersand cash desks.

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ASSOCIAT E PROFI LE MARAI'L

Marasil p laces great importance inthe selection of every newassociate, who should be dynamic, rel iable, with businessvision, team player ready to successfully adapt to changes inthe marketplace.

Associates should be able to follow the policies andprocedures of the mother company and toadapt tothe restofthe network , thus conveying the unique Maras il concept inevery businessactivity.

Prerequisites required to commence collaboration are: a store ina central area (pr ivately owned orrented) trustin thefranchise system adequate f inances toopen and runa Marasil store excellent communication and cooperation skills.

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marasil general franchising (old)

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