marcas uteis
DESCRIPTION
ATRANSCRIPT
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#marcasúteis
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#disclaimer
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REVOLUÇÃO?
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REVOLUÇÃO?
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RÉvolução?
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EVOLUÇÃO
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INTERNET OF THINGS.
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NADA SE CRIA. Tudo se compartilha.
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MARCAS ENGAJADAS, ÚTEIS.
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#0. A VIDA COMO ELA ERA
MUDOU
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ELES NÃO CONHECEM A VIDA SEM A INTERNET.
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#1. MUNDO CONECTADO VIA MÍDIAS SOCIAIS É
GIGANTE
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Se o Facebook fosse um país ele seria o terceiro mais populoso país do mundo perdendo apenas para China e Índia
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O número de minutos gastos no Facebook todos os meses
500 BILHÕES.
4 vezes mais do que o ano passado.
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A quantidade de conteúdo (links, notícias, posts, notas, fotos, etc.) compartilhados todos os meses no Facebook.
25 BILHÕES.
6 vezes mais do que o ano passado.
CARACA, VÉIO!
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2 vezes mais do que o ano passado.
24 HORAS. A quantidade de vídeos subidos no YouTube a cada minuto.
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O número de vídeos assistidos no YouTube todos os dias.
2 BILHÕES.
2 vezes mais do que o ano passado.
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O número imagens no Flickr.
4 BILHÕES.
13 vezes mais do que a Biblioteca do Congresso Americano.
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UM TERÇO A proporção de mulheres entre 18-34 anos que checam o Facebook assim
que acordam, antes de ir ao banheiro.
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A porcentagem de empresas que usam o LinkedIn para encontrar e atrair talentos.
NOVENTA E CINCO.
58% usam o Facebook e 42% usam o Twitter.
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É o número de casamentos de pessoas que se conheceram via mídias sociais.
1 EM CADA 6
Duas vezes mais do que o número de pessoas que se conheceram em bares, clubes e outros eventos sociais combinados.
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O número médio de tweets por dia no Twitter
27 MILHÕES
8 vezes mais do que volume do ano passado.
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O tempo que levou LeBron James para obter 150 mil seguidores no Twitter.
7 HORAS
Bill Gates demorou 8 horas para obter 100 mil.
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#2. MÍDIA SOCIAL NOS FAZ
MELHORES
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#3. MÍDIA SOCIAL É REBELDIA COM CAUSA
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Após a eleição no Irã, protestos dos apoiadores do candidato da oposição, Mir-Hossein Mousavi, começaram em todas as mídias, mas os mais intensos protestos foram feitos em uma mídia que não existia da última vez que o Irã fez uma eleição.” Protestos no Irã, Twitter, Junho de 2009, Time Magazine.
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São mais globalizadas do que as Nações Unidas.
MÍDIAS SOCIAIS
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#4. ALÉM DISSO, MÍDIAS SOCIAIS NÃO SÃO SOBRE TECNOLOGIA
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RELACIONAMENTOS
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Mobilidade Banda-Larga Criptografia
Integração de Sistemas Cloud Computing Realidade Aumentada
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#5. MAS AFINAL O QUE É MÍDIA SOCIAL?
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Mídia Social é o veículo pelo o qual os homens finalmente aceitaram que é legal se abrir, discutir a relação e conversar (coisa que as mulheres já fazem há séculos)”. Diane Hessan, CEO, Communispace
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Mídia Social é mainstream. A idade média dos usuários continua a subir, não é apenas para a molecada. Ela coloca o poder da distribuição de conteúdo nas mãos do público” Emilty White, Co-Founder, Whitesmith Entertainment
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Mídia Social é como água
Em si mesma, água faz algumas coisas muito legais, mas quando combinada com outros componentes ela permite a evolução de todas as formas de vida. Mídia Social em si é legal, mas quando combinada com outras ferramentas, permite que diversas coisas evoluam, das comunicações aos negócios, da política ao marketing. Mike Volpe, VP Marketing, HubSpot
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Mídia Social é a melhor forma de atingir seus clientes mais influentes e a única forma de atingir os mais ácidos”. Michael Troiano, Principal, Holland-Markk
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Mídia Social é … uma forma de pensar. Não é sobre vendas ou anúncios ou click-throughs. É sobre buscar relacionamentos e fomentar comunidades de consumidores.
É sobre repensar como fazer seus planos quando os clientes estão no centro e no controle.” Paul Adams, Senior UX Researcher, Google
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MAIS AINDA, MÍDIA SOCIAL REDEFINE NOSSAS
VIDAS
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COMO TRABALHAMOS. REDEFINE
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COMO APRENDEMOS.
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COMO COMPARTILHAMOS.
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COMO DESCOBRIMOS.
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COMO CRIAMOS.
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COMO RECLAMAMOS.
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COMO CELEBRAMOS.
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COMO LAMENTAMOS.
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COMO INFLUENCIAMOS.
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COMO COLABORAMOS.
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COMO INVESTIGAMOS.
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COMO COMPRAMOS.
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E ATÉ COMO....
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MAS O MAIS IMPORTANTE É QUE PERDEMOS O
CONTROLE
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MAS MÍDIA SOCIAL É ...
MÍDIA
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PORTANTO QUASE AS MESMAS* REGRAS DE SEMPRE SE APLICAM
* CLARO QUE TEMOS UMA REGRINHA NOVA.
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REGRA #1: ESCUTE
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REGRA #2: ENGAJE
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REGRA #3: SEJA COERENTE
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REGRA #4: RESPEITE
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REGRA #5: DIVIRTA
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REGRA #6: SEJA ÚTIL
ESSA É A NOSSA NOVA REGRA.
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#marcautil
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é aquela a marca que cria um compromisso de uma relação em defesa de uma causa. Que cria algo útil para melhorar a vida. Que estimula o engajamento através de uma relação de longa duração.
MARCA ÚTIL
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E O MELHOR DE TUDO É QUE NÃO CUSTA
NADA MAIS.
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#MARCASÚTEIS SÃO
ÁGEIS INTERATIVAS SERVEM EDUCADORAS RELEVANTES
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… E COM ISSO ELAS PODEM
FELICIDADE GERAR
ENGAJAMENTO PERMITIR
PREOCUPAÇÃO MOSTRAR
EFICIÊNCIA MOSTRAR
APOIADORAS SER
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PARA PODER…
ENVOLVIMENTO GERAR
VENDAS AUMENTAR
CLIENTES ATRAIR
ADMIRAÇÃO NUTRIR
O MUNDO :-) MELHORAR
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#marcas-úteis-br
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OK, GOSTEI, MAS COMO SER ÚTIL SEM SER
MARKETEIRO?
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PASSO #1: INCORPORE.
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PASSO #2: MONITORE.
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PASSO #3: SIRVA.
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PASSO #4: MELHORE A VIDA DE SEUS CLIENTES.
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PASSO #5: SEJA COERENTE.
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PASSO #6: VOLTE AO PASSO 1.
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SIRVA. SEJA ÚTIL...
![Page 101: Marcas Uteis](https://reader033.vdocuments.net/reader033/viewer/2022052910/559ae9161a28ab7d4e8b46a1/html5/thumbnails/101.jpg)
OR GET THE F**K OUT OF THE WAY.
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#obrigado
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Evandro Reis Diretor
Professional Services and Consulting Latin America
Aspect Software [email protected]