march 19, 2002 internet librarian international darlene fichter data coordinator, university of...
TRANSCRIPT
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March 19, 2002Internet Librarian International
Darlene FichterData Coordinator, University of Saskatchewan Libraries
http://library.usask.ca/~fichter/
Usability Testing
What You Need to Get Started
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Outline
What is usability? Why does it matter? Simple techniques and tests Demonstration of task based
testing?
Overview
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What is usability?
Ease of use
Ease of learning
Fitness for purpose
An effective product
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Why usability matters
Bad design Examples? Do you ever use them again? Do you feel loyal?
Overview
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Good design
Invisible Usability has been called the
“science of the obvious”
Overview
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Books, articles and research
Don’t need to invent the wheel Read, learn, look it up! Many great sites:
– www.usability.gov
Overview
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Where should you start?
Focus on the user
User Needs
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Determining visitor needs
Focus groups User surveys Formal needs assessment Observation
– Usage reports– Questions– Web log analysis– Search log analysis
User Needs
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Understanding visitor needs
Know their mental model Methods
– User scenarios– Content clustering– Category prediction– Preference testing– Cognitive
walkthrough
User Needs
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User scenarios
Describe in detail “typical user’s” journey through the “ideal” library site
User Needs
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Content clustering Index cards
– Cluster, list all topics
User Needs
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Category prediction
Predictive - what goes under each heading?
User Needs
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Preference testing
What label works?
•Admissions•Prospective Students•Enroll•Registration
User Needs
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Cognitive walkthrough
Simulate a user’s problem-solving process as they step through the site
Can the user make the next correct action?
User Needs
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Measurement scale
FATALUser can’t complete the task
SERIOUSUser is slowed down
SUPERFICIALUser is annoyed or irritated slightly
User Needs
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Heuristic evaluation*
Find evaluators - experience helps Brief them on 10 usability
heuristics Test to see if site follows
established usability principles*Heuristic Evaluation by Jakob Neilson
*Usability Heuristics for the Web by Keith Instone
Heuristic Evaluation
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Heuristic evaluation
Evaluators try to identify as many problems as possible
Rate the problems by their severity (1-5) and indicate which heuristic has been violated
Heuristic Evaluation
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Task testing with users
Users are given specific tasks Verbalize their thoughts Only AFTER they have failed, can
you provide direction Observe, record, and debrief
Testing
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Task: typical measures
Time - how many seconds? Errors - incorrect answers? Site structure - can they draw a
map User satisfaction (subjective)
Other measures: What the user can recall about the site or if they can manoeuvre easily on the screen space.
Testing
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Guerilla Testing
Idea popularized by Jakob Nielsen Showed that simple “low tech”
testing of five users could yield excellent results
5 users will typically uncover 80%
of the site-level usability problems
Testing
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When to test
Before redesign
Paper mockups
Wire frames
Beta testing
Live site
“Peer” site
Testing
Wire frame
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Field Studies
Ethnographic study – observing users in real world
Find out what kind of mental model the users have
Useful for intranet designs and extranet designs that are intended to support employees' or business partners' work practice
Field Studies
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Wrap up: Why Test
You can’t believe what users say Self referential design ROI - save everyone time and
money. Avoid web team “battles” Convince your manager Do it for the users.
Conclusion
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Questions
Darlene FichterData Library Coordinator, University of Saskatchewan
Resourceslibrary.usask.ca/~fichter/usability/
Conclusion