march betting madness - chalkline sports
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4 Sports Betting Facts from the NCAA Tourney
March 2017
2017March Betting Madness
www.chalklinesports.com
www.chalklinesports.com 4 Sports Betting Facts from the NCAA Tourney
3% of all NCAA Tourney Wagers are Made Legally1
Source: American Gaming Association
Not to get all ‘Papa’ on you, but just because it’s an ‘office pool’ doesn’t mean it’s not “gambling.”
Estimated 2017 NCAA Tourney Wagers10.
$10.1BIllegal
$295MLegal
Total est. tourney wagers:
~$10.4 Billion
www.chalklinesports.com 4 Sports Betting Facts from the NCAA Tourney
The NCAA Tournament Media Deal > Legal US Betting Handle2
Source: http://www.ncaa.com/news/basketball-men/2010-04-21/cbs-sports-turner-broadcasting-ncaa-reach-14-year-agreement, AGA estimates
And the NCAA recently signed an extension that makes future years worth ~$1.1B per year.
$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
Mill
ion
s 10.Annual NCAA Media Deal
$771M
Legal 2017 US NCAA Tourney Wagers
$295M
www.chalklinesports.com 4 Sports Betting Facts from the NCAA Tourney
How Much Does it Cost Fans to Be Part of the 2017 NCAA Tourney?3
Source: Various sites selling tickets for NCAA Tournament Games
The cheapest NCAA Final Four ticket is 6X the cost of the average office pool bracket.
$0
$50
$100
$150
$200
$250
Average NCAA Bracket Entry Fee(AGA Research)
$29
Cheapest Tickets to 2017 NCAA Tourney
Opening Round Game
$43
Cheapest Tickets to 2017 NCAA Tourney Final Four
Game
$192
www.chalklinesports.com 4 Sports Betting Facts from the NCAA Tourney
More Mobile = Mo’ Bettor for the NCAA Tourney4
422473
573
0
100
200
300
400
500
600
700
NCAA Tournament Minutes Viewed by Bettor Type
Non-Bettors Desktop Bettors Mobile Bettors
Source: Nielsen
Connect with us in 2017
@ChalkLineSports
Read the 10 Best Sports Betting Quotes in America
Visit the American Gaming Association’swww.SportsBettingInAmerica.com