march madness with zoom media
TRANSCRIPT
28 million people watch the NCAA tournament in a bar
ZoomSocial has 3,000+ bars, 83% of audience is A18-34
Reach millions of fans during championship season with Zoom’s in bar media and events:
• Sponsored Viewing Parties• Branded Basketball Trivia & Hoops
Content on Video Screens• Sponsored In-Bar Brackets• Signage• Coasters, Pint Glasses, Napkins
Be Part Of The Madness!
Source: 2012 NCAA Tournament Cross Platform Study - Arbitron Study- Viewing 2012 NCAA March Madness- Away-from-Home Viewing. Re-contact study. ZoomSocial audience info from Nielsen On Location 2009
Our Audience Loves Basketball Index
Viewed CBS NCAA Men's Basketball Tournament at a bar/restaurant 536
Participated in fantasy sports 445
Full attention to CBS NCAA Men's Basketball Tournament 205
Watch college basketball games on TV 178
Custom branded Digital Signage on venue screens
GfK MRI Doubelbase 2011. ZoomSocial defined as A18-34 go to bar 2+ times in month, base A18+