Word cloud generated using the original text version of my CV on Wordle.net. Wordle is a copyright of Jonathan Feinberg.

J O H N M A R C H I C AC U R R I C U L U M V I T A E

JOHN MARCHICA

480.652.0008jmarchica@gmail.com

Finalist, Ernst & Young Entrepreneur of the Year

Founding Member, M.I.T. Enterprise Forum

Coach, ASU Venture Catalyst, SkySong

Charter Board Member, Knox College Business Advisory Council

Guest Lecturer, Arizona State University, W.P. Carey School of Business

Judge, MBA Business Plan Competition, Arizona State University

Former Member, Vistage / TEC International

Competitive tennis player, musician, science nut

2010

2005

2000

1995

1990

Chair, Vistage

Founder, Darwin

Founder and CEO,

FaxWatch Inc.

MDP, Abbott Laboratories

Analyst, Steiber Research

AAPPO Project

Vistage ChairCo-Founder, NEO

Knox CollegeBA, Economics1985

The Universityof ChicagoMBA, MA

Washington Semester

Dartmouth College

PhD Student

Strategic Coach

Harvard Negotiation

Facilitator TrainingExecutive Coaching

EXPERIENCE EDUCATION

Board Member, ConnectivHealth

About

With more than 20 years of experience, I have proven my ability to lead high-performing teams and create lasting customer relationships. I am passionate about creating new opportunities for myself and others—nothing is more exciting to me than being at the whiteboard on the leading edge of a project.

I know what it’s like to leave a promising career behind and create a successful company from scratch. I understand the commitment it takes to earn the right to call someone a customer—and what it takes to keep one. And I believe that in order to build a great company, you need true stakeholders who believe in what it stands for.

I enjoy sharing my ideas and collaborating with others, evidenced by years of leading workshops for people in business, students, and government. Nothing reveals this more than returning to graduate school later in life, and having the wisdom to know when it was time to get back to business.

Follow me on Twitter here

Connect on Google+ here

Find me on LinkedIn here

Read my Tumblr blog here

Venture Catalyst

Executive Management • Sales and Marketing Management • Business Development

Founder and Chief Executive Officer, FaxWatch Inc. (Now VerusMed)1994 to 2005, Scottsdale, AZBoard Member, ConnectivHealth, VerusMed parent — 2005 to 2007Created pioneering news and medical education company. Published in more than 50 specialties and disease states for 200,000 readers annually. Our flagship, Health Care Business Daily, became the market-leading news source for pharmaceutical and biotech executives. Key wins include:

Founder, Darwin Advisory Partners, LLCDecember 2009 to present, Cave Creek, AZProvide consulting and mentoring services to start-up and small business ventures. Focus on competitive strategy, sales and marketing execution, and CEO effectiveness.

PROFESSIONAL EXPERIENCE

Ten consecutive years of profitability; grew the business from $15,000 in initial capitalization to $5.5 million in sales ($1.7 million net)Created six distinct product lines across various media platformsFormed strategic content alliances with Harvard Medical School, University of California San Diego, Vanderbilt, American Epilepsy Society and the National Medical SocietyTwice named to the Inc. 500 list of America’s fastest growing privately held companiesSuccessfully engineered sale of the company; retained on the board

Co-Founder and CEO, Newton Excellence Organization2002 to 2003, Scottsdale, AZCreated novel leadership seminars for individual and corporate audiences. Developed NEO identity, brand strategy, market positioning and all instructional design. Facilitated workshops.

Chair, Phoenix Region, Vistage (formerly TEC)2002, 2011, Phoenix, AZVistage is an international organization of small business CEOs; groups are organized locally in small teams led by a Chair. Facilitated monthly group meetings, conducted individual coaching sessions, evaluated and recruited new group members.

Management Development Program, Abbott Laboratories 1991 to 1994, Abbott Park, ILRotational management program created to cultivate the company’s next generation of executive leadership. Guided by a mentor, MDPs worked in every major functional area, including finance, brand management, sales, contracting, managed care, market research and product development.

Analyst, The Steiber Research Group1989 to 1991, Chicago, IL

Consultant, American Association of Preferred Provider Organizations1988-1989, Chicago, IL

PRESENTATIONS & WORKSHOPS

United States Treasury, Treasury Executive Institute

Glaxo SmithKline

Johnson & Johnson

University of Chicago Business Roundtable

Healthcare Marketing Council

Conference on eMarketing for Pharmaceuticals

California Bioindusty Association

eHealth Institute

Frost & Sullivan Executive Summit

Center for Business Intelligence

Others say ...

John was a great mentor to me in my early years at FaxWatch. He taught me to be accountable and recognize my part in failures as well as successes and how to see beyond conventional wisdom. John gave me the opportunity and the tools to become a much better manager and thinker. I recommend that if you have a chance to work with him you should jump at it.Steve Swedler, colleague, FaxWatch

I have found John to have great enthusiasm that is quite contagious. In my business there are many meetings I have not looked forward to but I know whenever I'm in a meeting with John it will be stimulating, illuminating and time well-spent. We have on many occasions recommended John to our own clients as a valuable and trusted resource.Craig Hedges, colleague, Creative Director, Six Degrees

Dartmouth CollegePh.D. Student, The Dartmouth Institute for Health Policy and Clinical Practice August 2005 to November 2008 (all requirements completed but dissertation)

The University of Chicago — Dual degree, June 1991 Graduate School of Business, MBA (Managerial and Organizational Behavior, Marketing)Graduate School of Public Policy Studies, MA (Statistics, Quantitative Methods)

Knox College — BA, Economics, June 1988Attended Washington Semester on Economic Policy, The American University, Fall 1987

EDUCATION

From LinkedIn Recommendations

John is a driven, intelligent leader who is able to anticipate conditions in the marketplace and implement effective strategies. He was also a caring, supportive manager who shared his time and experience with me. My time at NEO was rewarding and my experiences there informed my approach to marketing today in positive, constructive ways.Kevin Troy Darling, colleague, Newton Excellence

John is a bright, innovative, highly motivated individual who values relationships and has excellent interpersonal skills. He enjoys taking risks and is not hindered by convention.Aurora Leute Matzkin, colleague, Dartmouth

I have had the opportunity knowing John for more than 15 years and working with him both at Abbott and at FaxWatch. John has a unique ability to see the insight in a business and identify ways to drive value and growth. He is a true visionary and has created success in everything he has been involved with.Bob Gear, colleague, Abbott Laboratories

C o-marketed by Immunexand Wyeth-Ayerst, therheumato id arthritis treat-ment Enbre l (etanercept)was first in its therapeuticcategory in 2000, garneringsa les of $650 m illion. BarryLab inger, vice-president ofEnbre l marketing at Im-munex , be lieves the prod-uct’s spec ia lty sa les forcep layed a key ro le in its suc-cess, benefiting from a tar-geted marketing too l heused successfully at otherpharmaceutica l companies.

Lab inger says the Bridgeprogram from FaxWatch, aScottsda le , Arizona-basedpub lisher, he lped to furtherd ifferentiate Enbre l’s spe-c ia lty sa les force from thecompetition—and enhancedthe reputations of the brandand the company—amongkey rheumato log ists.

The Enbre l team con-tracted w ith FaxWatch tosponsor Rheumatology Update, a synopsis of peer-reviewed research de liveredto the desktops of 1,500lead ing rheumato log istsweek ly through fax or e-ma il. A FaxWatch team ofwriters and ed itors producesthe pub lication exc lusive lyfor the Enbre l sa les force .The service is comp le-mented by a secure websitea llow ing physic ians to re-search artic les in virtua llyany therapeutic area .

“We wanted the Enbre lspec ia lty sa les force to en-gage in substantive d iscus-sions w ith rheumato log istsand to be perce ived as peo-p le w ith important informa-tion re levant to the thera-peutic area ,” Lab inger says.“By assoc iating our repsw ith Rheumatology Update,physic ians tend to see themin a d ifferent light. We w indup getting in front of thedoctor more often and en-gag ing in more meaningfuld iscussions.”

Like most marketers atlarge pharma companies,Lab inger has emp loyed a llthe trad itiona l too ls: med ica leducation, C D-RO Ms, reppromotions, d irect ma il, andadvertising . One thing thosea ll have in common is thatthe company contro ls the ircontent and d istribution. Inthis case , Immunex ne itherreviews nor approvesRheumatology Update in advance . Lab inger acknow l-edges the risk invo lved inusing a pub lication overwhich the companies haveno ed itoria l contro l, but hefee ls it’s one worth tak ing .

“It is un like ly you’ ll ge thurt by a nega t ive report or study, but tha t ’s the riskyou have to take ,” he ex-p la ins . “If we d id have ed i-toria l contro l, the pub lica-t ion wou ld se ldom , if ever,be produced on t ime , and

doctors. E ight out of tenreps sa id the program posi-tive ly increased prescrib ingbehavior.

“The too l is worthwhile as a key d ifferentiator,” hesays. “We view it as a va lue-added program , pure andsimp le . Spec ia lty reps in-vo lved w ith the Bridge pro-gram are convinced they are getting better access torheumato log ists because ofit, and that’s enough tomake me happy.”—Ih o r A n d r u c h

a n d S i b y l S h a l o

Building Sales Force MuscleBuilding Sales Force Muscle

MEET WITH FAXWATCHTo discuss your relationshipbuilding and information needswith a FaxWatch consultant,contact Steven Nickerson,General Manager and VicePresident of Sales at800-763-3329 ext. 236 orstevenr@faxwatch.com.

its cred ib ility wou ld be tota lly comprom ised .”

The Bridge program isespec ia lly effective when a company has a new spe-c ia lty sa les force or wants to d istinguish its reps from others, says Lab inger, whowas p leased w ith the resultsof Endocrinology Update, aFaxWatch pro ject he exe-cuted at another company.

Market research showedthat the pub lication rece ivedhigh marks from physic iansand company sa les reps forcontent qua lity, customersatisfaction, and programefficacy. And , in separatestud ies, reps and physic iansconfirmed that the educa-tiona l too l builds significantrapport between them ,strengthens doctors’ per-ceptions of the company as a category leader, andincreases reps’ access to

The Bridge Program’s specializedrheumatology publication.

F O R G L O B A L B U S I N E S S A N D M A R K E T I N G L E A D E R SF O R G L O B A L B U S I N E S S A N D M A R K E T I N G L E A D E R S

©Reprinted from PHARMACEUTICAL EXECUTIVE, September 2001 AN ADVANSTAR★ PUBLICATION Printed in U.S.A.Copyright Notice Copyright by Advanstar Communications Inc. Advanstar Communications Inc. retains all rights to this article. This article may only be viewed or printed (1) for personal use. User may not actively

save any text or graphics/photos to local hard drives or duplicate this article in whole or in part, in any medium. Advanstar Communications Inc. home page is located at http://www.advanstar.com.

SEPTEMBER 2001w w w . p h a r m a p o r t a l . c o m

Business&Mone_l

Oneok Inc. sues stateover merger failure

Ohmk !(. is seeking td re@@r $35 million lrom the satein the eake of its collrpsed bid toacquir€ Soutnsest Gls Cory.

It is tnc htest litisioB voll€y

ling dound rhe lailed d€r],In . notice ol clrins, filed

Monday, on@k alleges ArizonaCorloration Chaifman Carl Ku-

Panel doubtsTime Warner,AUL Clalm

WASHINGToN Ame.ica On-line a.d Tnne warner on Tlresdaymade a move to bmst competirion on the Ioternet bur sriltf.ced hesvy skepticism rromsenators on the prcnised be.efirs of rheir planned merCer

Hours beture their €xecurivesoppeafed before a Senate hear-inC, the companids pledced toopen up their cable TV lines roother lntcrnet seruice pmviders,yhich could sive customefs a

Still, members of tbe SenateJudicrary Comnitree sondered$hethcr thc $133 bilion herge.wduld allorv AOL Time Wflne. tomfaiily doninate the Intemetmd Dedia wo ds a.d invade thcprivflcy of .verage cirizens.

AOLS purchase ol Time \taner, announced Jd r0, $ouldconbi.e rhe biEces Internet 3c.cess cdnpann rvith morc than 20milion subsdfibers, and tho bic-eest m€dta conglomerate, hodetd finrz nasazine, Wdner Bros.

in testinony laslins severalhours, AOL Chri.nan Steve Cascrn'l lrmc tt'rrner Ch ff& (;efald t€r'in sougbt to ass!rc thelavnakers that the nes cobpany{odd respect rrivacy and presene joxrn.listic independence

A key issue in the deal isknorE as "open access, lvheth€rthe company will seu access toits high src.d Internet piDetjneto rivals $ho want ro coor€tewith it. Befofe the deal, AoL hadbao a strone advoete of aSwemment nandate forcjng ca-ble TV conpanies to offef openaccess, bLr it has backed off

CoDBitee Chairnan OnlnFatoh, R.urah, doubted the doepafE Dromhe to lolunt.rily of-fe. such rcess, sayine it isvague and is nor bindin8.'I beuev€ a deerce of he.lthysl€pricisn is in o.der siven NlEr

@s.k md aide Jery Portcrnnp.{josrly $o*e! to suttle thedeal to exact political relenge onComhissioner Jim l.vin ahd ex,Corporation Conimission exdcutir€ sec.etary Jacl Rose.

Xunasek vould not cobftnto! l}le Onsk actiolj Port€r soidthe .llegations are blseless.'nrlsa based On@k a eees Knn$ek ahd ?ofter tunneled mis-lsdnrg infordation ro jilredSouthlvest bidde. Southem Unioflin m effort to dnbarrass lni!md Ros€.

The infornrlion led to dibi.n.l investkatidn of the pai*alesed .ctiviti€s sd to Southem

suit lsainst Irvin and RGe assell as offic€rs of Oneok indSuoLhNest Gas. Both the investi-g.rions md lawsuit arc oncoing.

In ns htest nove, oneok alsoall€ces that Kuasek eshblished

American Express!y Catluine R€gu

Finec'al 3eryic;s rirm Aneri.c& Erpress is leasing eotherbig chmk of ofiice space alonePhoeniis l-17 or.ido\ adding to

Th€ onpmy ii ta&itrs 140,000sque leet of $e Cayon Corlcrare Plm Il. It sill be A4erienExpr€sJ sirth building along theSrowing nonhwest Valley coni

The conpey s.es locaiion atDu.rap Avenue $d Intersbte 17is {ithin walldns distmce frcmDost of its orhef sFace jn theae, which the cohp.ny lss iorcuston.r s€nies, resmh eddevelopeent ad @nputer sup-

Am€rice Express' ltavel Re,

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WEDNESDAYMmh L 2O0O

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expands along l-17

FaxWatch growing fastFirm offersr-p4xv I rEw)orgests 0nna2ttn rnnraa

lat€d Seai€s Crolp rill be tledchor t€net of $e ceyon co.-Porare projet d€veloped lstyer by SR Re.liy Advbo8. sajdAd ey tsf@ks Ji ol Cushmm &Wakefield. H€ negotialed tlE ddallor th€ bundios oMe. siih BobLu.dstedt of rhe sam€ real estate

Th€ cohpany, qhich is one otthc Valeyt biggest emlloyerswith more 3,200 \rc.k€rsj is dov-ing people intd its hes olficesduring the second quatef of this

This is an expusion, .nd theconpany doesn t pls ro va€lomy of iis othd sDae i! De m,eid Kit Tiedenm df cB Ric[-ed EUis. He alo4 pith ChuckNiaon ol tne sme firn negoliar-€d the deal for Am€dcm Ex-pre$. Edli€r tbis yed, Ameri6E press boughr a lireebuildbgorfice park at 20002 N. 19rh Ave

The €npsyh Gin VaU€y oD- .frtio.s used io ie i! a larse&cilily at 24th Srreet sd ljr@tnDrive. Butit sdld th€ cohpler roCtal€s Scinab for a iidy profit afe\e yeds ago dtt bd irstederaandEd in the ls@suy r'17

Law firm,Gila Riverpartner,urerKrng programstarts in summer

uy (:thcnnc Rc.gDrrhe Adaro R.p!btic

?hoenix law firn Steich lJsis l4ning with the Gils Rilerhdian Conmunity to c.€ate a

The unique flnme. joh *illtap roD Native Amdim lawstudenB frod acrcss the coutryto sork lor both the h* fim mdthe Indie onnuniry. ?he dovebmsts srreich L.ne,s hdidpractice, a fi€ld of law that hmylims tE Imkirs to erow

C a niver benelits by cettinga pd-tine laa clerk sho* sda-.y is paid by Sbeich laa.

Th€ l€w cl€rk will sput tiEebetwen the las lirm fld thelndid commity offices in Sac,aton, ehich is about 15 miles

Farwatch ol S.ottsd.le, lounded and run by John M.r.hl@, EEtheE heallh-E-raled ness tiom may sources 5nd conden*s it into or€.p.8e ne$ repods,

1.5

Inc. MedAd News Pharmaceutical Executive

Medical Marketing & Media Arizona Republic

Arizona Republic

T H E

A C C O U N T A B L E

O R G A N I Z A T I O NJOHN

MARCHICA

Reclaiming Integrity, Restoring Trust

Foreword by Don Harmon, Illinois State Senator

At the core of Accountable Organizations is integrity—

ensuring that stakeholders stand by their values, remain true to

their purpose, and seek to make decisions on what’s right. There

is a pervasive sense of ownership, supported by systems for

accountability and leaders who understand their greater

responsibility to the organization as a whole. And at the end of

the day, this way of doing business earns and sustains trust.

The Accountable Organization is aspirational—it’s a

discipline we practice every day. We’ll continue to fall down and

get back up in our pursuit of it. Most of the time we’ll learn from

our mistakes and change course; other times we’ll repeat the

same blunders despite knowing better. Yet we’ll continue down

the learning path, knowing that with nearly every challenge we

confront, we’ll become stronger, wiser, and more effective in

building trust among our colleagues and customers.

Excerpt from The Accountable Organization

“A timely alternative to the regulation mania from Washington directed toward the elimination of corporate fraud. Delivers the intellectual framework, action plans, and inspiration required to transform any organization.”– Scott Flanders, Chairman and CEO, Columbia House

“Practical guidance and sage advice for leaders at all levels who want to create companies based on integrity and trust.”– Robert A. Ingram, Vice Chairman, Glaxo SmithKline, former CEO, Glaxo Wellcome Plc

“A wonderful, well-written book that reminds us of what our corporate standards need to be, without exception.”– Cristina Carlino, CEO, philosophy inc.