marco steinberg what is strategic design
DESCRIPTION
Marco Steinberg of Helsinki Design Lab makes the case for adopting a strategic design approach in the public sector to address Dublin's challenges. Speaking at a workshop in Dublin City Council as part of PIVOT Dublin's Designing Growth #designgrowth event for Design Week 2013TRANSCRIPT
WHAT IS STRATEGIC
DESIGN?
PRODUCTS/SERVICES ORGANISATIONS STRATEGY
DESIGN OF
DESIGN TO DELIVER
STRATEGIC IMPROVEMENTS
WE NEED: !
- TO REDEFINE THE CATEGORIES - A NEW LOGIC - A NEW SOCIAL CONTRACT
GOVERNMENT
FUTURE
GOVERNMENT meets
DESIGN
!
DESIGN THE ENGINE THAT CAN DELIVER
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A DIFFERENT WORLD
18th CENTURY INSTITUTIONS in a
21st CENTURY WORLD
MISSIONfrom
INNOVATIVE PARTS to
INNOVATIVE WHOLES
Solution
Phases of work
Innovation begins by asking the right questions
Problem
THE ARCHITECTURE OF
THE SOLUTION
Project
Systemic Change
Small enough to be actionable & not threaten; Positioned to succeed; move fast enough to create
creep demand
Challenge
1 of 3 Redesigning Development
Content?
Context?
Jätkäsaari, Helsinki
Architecture
Behavior
Energy
Business
Planning
Environment
ECOSYSTEM SOLUTION
TheBuilding
15% EPBD
Retail & Service model
Minimize carbon in materials
Change Fire
Regulations
Smart Interfaces
”Green” Energy
Provider
Energy efficiency solutions
New Investment
Partnerships
New Legal
Framework
New Business Model
Active Citizens
TheBuilding
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2 of 3 Redesigning
Public Services
3 of 3 Redesigning
Planning
�35
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SMALL ENOUGH TO DO SOMETHING NOW
!
BIG ENOUGH TO BE MEANINGFUL
!
MOVE FAST ENOUGH TO DEVELOP MOMENTUM