marcom buzz september- october, 2012
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![Page 1: Marcom Buzz September- October, 2012](https://reader033.vdocuments.net/reader033/viewer/2022052522/54921b95ac795939288b46b3/html5/thumbnails/1.jpg)
PUBLIC RELATIONS (PR) & CORPORATE COMMUNICATION BUZZ September‐ October, 2012
Our LaCie Dhamaka Offer
o PR buzz was generated by the following media coverage for our press release :
13th Anniversary
issue of VAR India magazine, issue dated September
2012 (Page 32)
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03 September‐09
September, 2012 issue of Computer News (Hindi) magazine (Page 26)
Our Onam schemes for Plustek
o The following additional coverage appeared following the dissemination of our press release:
August 2012, 10th
Anniversary & Onam Special issue of Infofriend magazine ( Page 76).
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Our ‘Independence Offer for EDIMAX Dealers
o PR buzz was generated by the following media coverage for our press release :
17th to 23rd September issue of
Communication & Computers magazine 2012 (Page 22)
17th September 2012 issue
of Candid Computer Columns magazine (Page 02)
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varindia.com
Online link:
http://www.varindia.com/Pan‐India_offer.htm
smechannels.com
Online link: http://www.smechannels.com/news/neoteric‐initiates‐dealer‐schemes‐for‐edimax.aspx
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ncnonline.net
Online link:
http://ncnonline.net/index.php?option=com_content&task=view&id=5190&Itemid=1
efytimes.com
Online link: http://efytimes.com/e1/90251/neoteric‐Rolls‐Out‐Special‐DealerSCHEMES‐For‐EDIMAX
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digitalterminal.in
Online link: http://www.digitalterminal.in/index.php?option=com_news&view=detail&n_id=910&Itemid=24
silobreaker.com
Online link:
http://www.silobreaker.com/neoteric‐rolls‐out‐special‐‐5_2265959575683334219
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UMAX Scanner 8600
o Following the process of PR pitch/ product‐review, the following coverage appeared :
October 2012 issue
of InfoFriend (Malayalam) magazine (Page 48).
October 2012 issue
of Click IT News magazine (Page 14).
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October 2012 issue
of CompuVAR magazine (Page 82).
varindia.com
Online link : http://www.varindia.com/UMAX‐launches‐Mobile‐Sheet‐fed‐Scanner.htm
htsyndication.com
(HT Syndication is the largest content aggregator in South Asia and its flagship newspaper is Hindustan Times)
Online link :
http://htsyndication.com/htsportal/article?arid=%22299895%22&pub=%22SME+Channels%22
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itvarnews.net
Online link : http://www.itvarnews.net/news/top/umax-hits-the-market-with-mobile-sheet-fed-scanner.html/14894
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Electronicsforu.com
(Mr. Manish Shah was quoted)
Online link : http://news.electronicsforu.com/e1/fullnewsele.asp?edid=91407
digitalterminal.in
Online link : http://www.digitalterminal.in/index.php?option=com_news&view=detail&n_id=1011&Itemid=13
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ncnonline.net
Online link : http://ncnonline.net/index.php?option=com_content&task=view&id=5267&Itemid=1
efytimes.com
Online link : http://www.efytimes.com/e1/fullnews.asp?edid=91407&magid=11
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clickitnews.co.in
Online link : http://clickitnews.co.in/?p=7861
silobreaker.com
Online link : http://www.silobreaker.com/umax‐intros‐mobile‐sheet‐fed‐scanner‐5_2266001824202883109
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UMAX 18 UM Portable Speaker
o Following the process of PR pitch/ product‐review, the following additional
coverage appeared :
‘Products Explorer’
page of the August 2012, 10th Anniversary & Onam Special issue of Infofriend magazine (Page 38).
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PR Buzz for BRAND ‘neoteric’
Our HR story appeared in the October 2012 issue of The Human Factor
( Cover Article )
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Industry story participation in the September issue of SME Channels
magazine. (Pg 54) Nature of story: Feature on the external ‘storage’ market Headline : Mobile devices drive external storage market Particulars : Coverage for Mr. Sanjay Kathuria’s inputs
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Industry story participation in the October issue of SME Channels magazine. (Pg 47) Nature of story: Feature on how schemes and incentives play a very important role in a company’s channel strategy. Headline : Can channel schemes increase sales? Particulars : Coverage for Mr. Sanjay Kathuria’s inputs
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Soft‐story profiling for key personnel
Particulars: Soft‐profiling for Mr. Anup Nair in the 15th October issue of CRN magazine. (Page 42)
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Case‐study on ‘CAMPUS BUDDIES’‐ an initiative conceptualised to offer
innovative platforms to support channel for incremental sales, and offer best
price best products and best services to the education community.
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The Diwali Concept & Communication was devised and shared with our
employees as well as Vendors & Partners
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Corporate Communications for :
o Transforward 2012
o Integration of CTS Services arm with F1
o Zonal Team Announcement
o Business Team ‐ New Structure Announcement
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MISCELLANEOUS
Wallpaper quote for November, 2012:
To accomplish great things, we must not only act, but also dream, not only plan, but also believe!
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Content for our ‘No Gift Policy’ EDM
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E‐brochure for a boutique HR Consulting Firm (for Enhancing, Empowering
and Enriching the personality of Organizations) under PLUS PLUS
CONSULTING & SERVICES PVT. LTD.
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Dr. R. Srinivasan’s Training Manual for the boutique HR Consulting Firm
under PLUS PLUS CONSULTING & SERVICES PVT. LTD. (for Enhancing,
Empowering and Enriching the personality of Organizations)
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Stay tuned for our next PR & Corporate Communications Buzz…
Thank You!