PR and Communications InitiativesBy: Priyanka Singh

Aksh Optifibre Ltd

To position icontrol IPTV services brand as Leader

Leverage on the partnership and brand image of MTNL and BSNL to promote icontrol IPTV services

Brand strategy to capture rural and urban audience Invited Telecom Secretary of India, and other senior officials BSNL

Chairman, to unveils the services

Exclusive One-on-One/ Telephonic interactions with publication from Mainlines/ Financials /Wires/ Vernaculars/ scheduled prior to issuing the press release

Invited leading Journalist for product demo, Organized One-on-One media interviews by company’s spokespersons, provide them with media kit and literature, Organized press conferences( Backdrop, Preparing media Invitation and Media Kit, Press notes)

Participation in Industry Trend based stories on Telecom scenario Assist in building critical relationships amongst central, state governments

and local bodies ,policy makers, regulators and trade bodies

Establish icontrol brand, connected rural and urban India with global content on icontrol IPTV services. Achieved 30,000 customer base in 6 months

Key highlights: Brand Launch

Objectives

Strategy

Approach

Key Success

IT and Telecom Secretary of India, Siddhartha Behura and BSNL Chairman, Kuldeep Goyal to unveil the services

PRESS NOTE IN

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PRESS NOTE IN

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Print and electronic media coverage for launch of IPTV services

Economic Times , 17 June 2008, Edition: Chennai

Navbharat Times, 17 June 2008 ,Edition: Delhi

Navbharta, 17 June 2008, Edition: Mumbai Hindmata, 17 June 2008, Edition: Mumbai Dophar Ka Samay,17 June 2008, Edition:

Mumbai Rashtriya Sahara , 17 June 2008 ,Edition:

Delhi The Hindu,17 June 2008 ,Edition: Delhi Rashtriya Sahara 17 June 2008 ,Edition:

Delhi DNA,17 June 2008, Edition: Mumbai Financial Express, 18 June 2008, Edition :

Mumbai Pudhari, 23 June2008,Edition:Pune

Economic Times.com, Business Standard.com,17

June2008. Edition: New Delhi The Hindu.com Agecnyfaqs.com Exchange4media, 23 June 2008 Mail Today , 23 June 2008 outlookmoney.com,17 June 2008 MyIris.com echtree.com RMweb.in NSEguide.com TelecomTiger.com 16June 2008 Money Control.com 17June 2008

Press Coverage's Coverage in wires

Strategic PR management through international marketing alliances

Issued the Press Release to local and international media“Aksh partners with Sony Pictures Television International for Hollywood content on icontrol (Aksh’s IPTV Service) “

Draft, localize and disseminate Press Release Prepare FAQs/ Briefing Document for AKSH and Sony Pictures

spokespersons Follow up with the media Initiating corporate/ trend/ feature stories

PR concern: Able to salvage the situation successfully despite the fact news was already uploaded on BSE website in September ’08 leading to disinterest of major publication to the press release

Develop Strategic Alliance

Objectives

Strategy

Approach

Key Success

Brand Coverage in International Seminar

Delivered speech on Aksh IPTV solution offering in FTTH Council APAC “Seminar on FTTH Evolution and Practices” in APAC 10th December 2008 New Delhi

Distributed AKSH green color docket folders to the participants

Participated in HT Leadership Summit 2008 for Brand Building

Interacting with Mrs.Cherie Blair Mr. Tony Blair

Other initiatives Corporate image building through:

Develop Mission, Vission, Values of the company,logo development,corporate audio- visuls, peparing corporate presentations.

Initiating Trend/Feature stories and Live demonstration sessions. Non-agenda relationship building meetings with senior telecom journalists & editors

Managing internal communication apertures like intranet, newsletters, internal magazine, conceptualizing and organizing different engagement programmes for employees, external vendors eg., various workshops, family day, open houses, painting competition for kids, blood donation camps, sports initiatives, cultural programs, continuous education programmes (For e.g. Sponsored “Freedom to Watch’ campaign in Times House on the14th August 2008 to spread awareness about icontrol within Bennett, Coleman & Co. Ltd. Employees)

PR support in trade shows and events and updating website data from time to time

Publishing of bi-monthly trade journal, Brochures, Annual Report and Catalogues were part of the assignment.

Bharti,AIRTEL

Key highlights: Brand Launch

Objectives

Strategy

Approach

Key Success

To establish touchtel, the first private fixed line telephone service brand in India

To get government endorsement at the launch stage invited key political heads of the state (CM and Governor) to launch the services and inaugurate the facility followed by a press conference

Ensure good coverage by local national and electronic media along with the photographs. Highlight key messages through media: MORE YOU TALK LESS YOU PAY, for the first time in the history of telecom.

Brand awareness and positioning. Increased visibility of Bharti’s top management. touchtel brand was warmly welcomed by the journalists, consumers, dealers, internal and external stakeholders, Managed to get about 1 lac customers post launch within the first year

Launch Event in Year 1998

Entire event was organized and managed by my team

Initiated various CSR activities image building in the society

Partnered with local NGO’s Digdharshika and Arushi to help/support blind and mentally retarded children.

Invited local and national print and electronic media and ensure proper coverage.

Released press notes for the events. Build relationship with local bodies and

government officials

Brand building exercise and gained TRUST of the local people

Corporate Social Responsibility Initiatives

Objectives

Strategy

Approach

Key Success

Other Initiates

Brand Image building : Use effective PR to increase customer base and create mass brand visibility through celebrity endorsement, cultural events/celebrity nights and other events: eg. Sharukh Khan and Juhi Chawla Concert, Fashion shows, Sports event, Marathons, Blood donation camps etc

Crisis Management – Media handling during extra ordinary situations.

Spyker Cars N. V.

Create brand awareness of Spyker cars in India/ International market through PR and Media relations

Highlight R&D center as hub for design Innovative for premium high end formula one racing cars

Customer profiling and liaison with print media/ journals specially targeted to HNI’s (High Networth Individuals)

Organized exclusive events for political heads/industrialist, celebrities etc Partnered with CII( Confederation Of Indian Industry) Invited local, national print and electronic media and ensure proper

coverage in Time of India, Hindustan times, ET , CII magazine, Auto etc and different news channels: Zee News, CNN, IBN etc.

Released press notes for the events and facilitated review and coverage in International auto magazines/ print media

Organized test drive for Renuka kirpalni, CNBC TV (auto journalist) to show the documentary on TV

Higher visibility and recall of Spyker Cars in India as well as global market Signed MOU with Manav Rachana Engineering College to start SPYKER

M.Tech Program Received aid from Dutch Government to established Spyker R&D center

in India Negotiated with Haryana government to established for formula one track

in Manesar

PR and Image Building in Niche Luxury segment

Objectives

Strategy

Approach

Key Success

Planned and organized Chief Minister of Haryana,Shri Bhupinder Singh Hooda and senior government officials ,CII members and eminent journalist visit to Spyker manufacturing plant at Zeeworlde,Netherlands. Organized Spyker car test ride for Shri Bhupinder Singh Hooda to caught media attention

Relationship Building

Initiated to bring formula one in India which paved the way for creation of formulation one track in Greater Noida, India.Spyker cars invited Formula One Group CEO Bernie Ecclestone to India

Shri, Jyotiraditya Scindia,Minister of State, MD Spyker cars, Priyanka Singh

I was part of the global PR team and supported PR activities for Sepang formal 1 racing in Malaysia 2007

Liaison with national and international media and ensure brand coverage in channels : BBC, CNN, IBN, CNBC18, Travel and Living, NDTV Good Times etc.

Also facilitate PR activities to related fund generation with investment banks ( eg. Organizing meeting ,preparing dockets, presentations press release post discussions/ negotiations etc)

Establish membership with CII, SIAM, ARAI, and ACMA and participate in special events, seminars conference

Content & design for brochures, marketing collaterals, internal, investors and customer newsletter, e-mail marketing, corporate presentation CDs, corporate and Product Videos, product catalogues, product literature & publicity material, exhibition, trade shows, road shows

Word of Mouth plays in important role in effective PR

Other Activities

Thank You