margaret manson chief inspirator | innofuture
TRANSCRIPT
Margaret Manson Chief Inspirator | InnoFuture
www.innofuture.com.au
How Would You Rate Your Innovation Journey To Date?
2014 Most Innovative Countries - Forbes
Business Success:Innovation +
Marketing What? How?
The War for Relevance
Three Things:
#1SEE
the Bigger Picture
#2DISCOVERPossibilities
#3KNOW
how to get STARTED!
German Mittelstand
& The Hidden Champions
Mittelstand – Hidden ChampionsDrivers of Competitive Advantage
Market Strengths:
Customer contact: 87%
25-50% Employees vs 5-10% in Large Coy)
Image: 84%
Advertising: 36%
1. Extremely Ambitious Goals2. Narrow Focus 3. Deep Expertise4. Globalization5. Innovation Culture6. People & Leaders Culture.
Mittelstand - Hidden Champions
How do they do it?
Culture is Everything
Common PurposeLanguage
Heroes & Leaders
RitualsSymbols
Re - Imagineering Our Future… Australian
BusinessMODELFor SMEs
3. DECISION-MAKING Framework
4. CULTURE
1. VISION
2. MISSION: COMPETITIVE ADVANTAGE
Niche-UP! SPECIALISATION
Mission – True North
1. Key Market 2. Your Market
Contribution3. Differentiation
McDonalds’ Mission:"To provide the fast food customer with food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere.“
McDonalds: MissionA Clear Roadmap?
1. Key Market - the fast food customer world-wide
2. Contribution - tasty and reasonably-priced food prepared in a high-quality manner
3. Differentiation - delivered consistently, in a low-key décor and friendly atmosphere (world-wide)
NOTENOUGH
Competitive Advantage
WARNING:
Who Moved My Cheese?
Agility to Adapt!
Simple Decision Framework
Right decisions At ALL levels - Faster.
Freedom within Framework.
Non-Negotiable Principles System
“Will this Action support our
Non-Negotiable Principles?”
Simplicity One Rule TEST:
In Practice:
Southwest Airlines:
“Will adding Chicken Caesar Salad
help us BE THE LOW-FARE AIRLINE in our
markets?”
NNP – Activity Map: SE Airlines
Takeaway.
1. Inspire the universe: VISION
2. Calibrate your MISSION3. FOCUS Innovation 4. Unleash AGILITY with a
Decision-Making System5. Build CULTURE that
attracts!
To Win more often!
The Pay-off:
1. Truly Competitive Brand2. More Profitable Sales3. Effective Innovation4. Business RELEVANCE.
Accelerate your Journey:Leadership System for Competitive Impact!
REQUEST PRESENTATION & CONTACT US:
www.innofuture.com.auTake a Lead!
Waiting is NOT an option.