05/02/2020 Cover

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Overnight Visitor Factsheet 2016/17/18

Prepared by Tourism WA Strategy and ResearchFebruary 2020

Margaret River Region

05/02/2020 Overview (I+I)

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Market

2012-14 2013-15 2014-16 2015-17 2016-18

IntrastateInterstateInternational

3,263,000475,000623,000

3,779,000578,000786,000

4,108,000609,000890,000

3,924,000629,000

1,023,000

3,831,000620,000923,000

Total 4,361,000 5,143,000 5,607,000 5,576,000 5,374,000 2

*Four year average 2015/16/17/18

Visitors

Nights

Average AnnualVisitors

1,529,000

Market 2012-14 2013-15 2014-16 2015-17 2016-18

IntrastateInterstateInternational

977,000115,00083,000

1,136,000125,00097,000

1,258,000136,000114,000

1,261,000135,000124,000

1,252,000146,000131,000

Total 1,175,000 1,358,000 1,508,000 1,520,000 1,529,000

2012-14 2013-15 2014-16 2015-17 2016-18114,000 124,000 131,000

115,000 125,000 136,000 135,000 146,000

977,0001,136,000

1,258,000 1,261,000 1,252,000

Market International Interstate Intrastate

Overnight Visitor Trends - Rolling Three Year Average Visitors by Market

Average trip spend* Average daily spend*

Market

%GT Visitors

IntrastateInterstateInternational

82%10%9%

●●●

Average AnnualNights

5,374,000

Average Annual Spend($ Million)*

$910Overnight Visitor Summary - Margaret River RegionThree Year Average - 2016/17/18

Intrastate

Interstate

InternationalTotal

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4.2

7.0

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Average length of Stay (nights)

*Four year average 2015/16/17/18

The data in this factsheet refers to visitors who have spent at least one night in the Margaret River Region

Domestic International Total

$591

$675

$598

Domestic International Total

$184

$91

$168

05/02/2020 Demographics and Trip Details - Domestic

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70%

23%

6%

1%

Three Year Average - 2016/17/18

Age

Domestic Overnight Visitor Details - Margaret River Region

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Accommodation % of nights

Friends or relatives propertyHotel/resort/motel or motor InnRented house/apartment/flat or unit

26%20%20%

49% 51%

Holiday

VFR(Visiting

Friends &

Relatives)

Business

Other

Purpose of Travel^

Travel Party %GT Visitors

Travelling aloneAdult coupleFamily groupFriends/relativesOther

14%31%21%32%2%

Age

% Visitors

15-19 years20-34 years35-49 years50-64 years65+ years

7%30%24%24%15%

LOS %GT Visitors

1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights

72%25%3%1%

Length of Stay

Travel Party

Top 3 accommodation (% of nights)

Gender

Domestic Visitors (Intrastate and Interstate): Australian residents aged 15 years and over who spent at least one night in the LGA.

Definitions

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●●●●

Domestic Visitors(Average Annual)

1,398,000

Domestic Nights(Average Annual)

4,451,000The data in this factsheet refers to visitors who have spent at least one night in the Margaret River Region

^Sum of purpose may add to more than 100% as overnight visitors can

visit the LGA for more than one reason. 3

05/02/2020 Demographics and Trip Details - International

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87%

12%

1%

1%

Three Year Average - 2016/17/18

Age

International Overnight Visitor Details - Margaret River Region

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Accommodation % of nights

Rented house/apartment/flat or unitFriends or relatives propertyHotel/resort/motel or motor Inn

35%26%13%

55% 45%

Holiday

VFR(Visiting

Friends &

Relatives)

Business

Other

Purpose of Travel^

Travel Party %GT Visitors

Travelling aloneAdult coupleFamily groupFriends/relativesOther

37%33%16%13%1%

Age

% Visitors

15-19 years20-34 years35-49 years50-64 years65+ years

2%31%24%29%15%

LOS %GT Visitors

1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights

72%19%4%5%

Length of Stay

Travel Party

Top 3 accommodation (% of nights)

Gender

International Visitors: aged 15 years and over who spent at least one night in the LGA and are staying in Australia for 12 months or less.

Definitions

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International Visitors(Average Annual)

131,000

International Nights(Average Annual)

923,000The data in this factsheet refers to visitors who have spent at least one night in the Margaret River Region

^Sum of purpose may add to more than 100% as overnight visitors can

visit the LGA for more than one reason. 4

05/02/2020 Notes

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All data is sourced from Tourism Research Australia’s National and International Visitor Surveys (NVS and IVS). To increase the sample size and hence improve the reliability of the data, estimates in this document are based on an average of the past three calendar years (2016, 2017 and 2018). It is recommended by Tourism WA that the visitation statistics in this fact sheet are used in conjunction with other information sources that you have access to. This might include population statistics from the Australian Bureau of Statistics, feedback from local operators, information from local Visitor Centres, data from local councils etc. Over time, changes have been made to both the IVS and the NVS. As such, estimates in this factsheet are not comparable to previous factsheets. For further information, see NVS Methodology or IVS Methodology on Tourism Research Australia's website. The IVS and NVS collect expenditure information based on whole trips, hence expenditure data is available at a state/territory and tourism region level only. However, each calendar year, TRA models estimated expenditure at the LGA level for domestic and international overnight visitors (where sample size allows). Where available, this estimated expenditure has been included in this factsheet. For more information see Local Government Area Profiles on Tourism Research Australia's website.

Note: Estimates in this factsheet need to be considered within the Confidence Intervals in this table. Data has not been provided where the Sample Size is less than 40 or the Confidence Interval is greater than ±50% (highlighted in red)

The data in this factsheet refers to visitors who have spent at least one night in the Margaret River Region

Market

Sample Size 95% ConfidenceInterval Visitors (±)

95% ConfidenceInterval Nights (±)

InternationalDomesticInterstateIntrastate

2,3491,868

2091,659

5.2%5.3%

16.3%5.6%

17.0%8.9%

23.8%9.6%

Tourism Research Australia, National and International Visitor Surveys, 2018

Domestic Visitors (Intrastate and Interstate): Australian residents aged 15 years and over who spent at least one night in the region. International Visitors: International visitors aged 15 years and over who spent at least one night in the region and are staying in Australia for 12 months or less. Margaret River Region: Local Government Areas (LGAs) of Shire of Augusta-Margaret River and City of Busselton.

Visitor Factsheet - Further Information

Important Note

SourceSample

Definititions

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