A Little Bit About Margo Schlossberg

Travelled to 28

countries

Lived and

worked in

Malaysia and

Indonesia

Avid soccer

player

Currently

studying

Portuguese

with private

tutor

Interviewed for online articles

published in Inc, CNN Money, Harvard

Business Review, Forbes (see links to

articles in the back of this slide deck)

So Why Me?

*Degree from the Monterrey Institute of International Studies in Marketing

* Mandatory language study (Bahasa Indonesian, Spanish)

* Overseas work experience as a marketing manager

* Extensive Writing Experience B2B - US Embassy, American Chamber of Commerce, Siemens

* Ecommerce Writing/Online Writing- CPA Review for Free, European Designer Fashion,

*Experience across multiple verticals: government, international, not for profit, technology, services

What Does It Take To Be A Great Content Manager?

I’ve Got It!!!

• Great Writing Skills

• High Energy

• Keeping up with the times

• Editing skills

• Out of the box thinking

• Lead generation expertise

• A love of all that is writing and content

Lead Generation

• https://www.youtube.com/watch?v=hmswydi6_Vs

So Now That I Have Your Attention- Let’s Talk Content

Blog Content and

Editorial Calendar

User Experience and

Globalization/Localization 5

things you need to know now

Spotlight Emerging Markets-

choose an emerging

market

But they speak English too?

What you need to know - localization

into the UK and Australia

So Now That I Have Your Attention- Let’s Talk Content

Industry Spotlight: -highlight industry knowledge why,

how, who

First things about making a

good first impression-

business card etiquette.

When leaving words in English is appropriate-connotation

Lead Generation – White Papers And Videos

**A combination of white papers and videos to include a video channel. Video content will not just be unique but will also

compliment blog posts, social media, lead generation activities and correlate with where the buyer is in the sales cycle

Brand consistency and the international audience- keeping it clear but consistent a case study – read intro (bullet points of what you will

learn,findout) to download the case study please complete form.

Lead Generation – White Papers And Videos

6 things to look for when choosing a translation (localization) agency. Want to see the rest? Click here

** Global Support- 9 Best practices for ensuring your business is geared for delivering customer delight in any language

White paper/lead gen **The business case for localization

But Wait.. There’s More.. Creation of proper YouTube/Vimeo video channel with graphics, lead generation annotation, forms, and video SEO optimization.

Posting of videos with proper hashtags to Google Plus

- Get to know our translators. Meet X Language speciality/ Industry specialty

-- Content that caters towards different stages in the sales cycle-Choosing your export markets? What you need to know about

legal translation

Interview- 6 things to look for when choosing a translation (localization) agency

Accompanying video content But they speak English too? What you need to know localization into the UK and Australia…

Video Clip-Previous Work

Questions?

• Questions about my background or content ideas?

Resources And Links

Inc Magazine-

http://www.inc.com/bill-murphy-jr/5-business-gift-no-nos.html

CNN Money

http://money.cnn.com/2013/11/04/smallbusiness/google-blacklist/

Forbes

http://www.forbes.com/fdc/welcome_mjx.shtml

Harvard Business Review

https://hbr.org/2014/06/navigating-an-office-without-formal-processes/