mari smith - facebook marketing success: proven ways to generate more traffic, leads and profits
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FACEBOOK MARKETING SUCCESS
Proven Ways To Generate More Traffic, Leads and Profits
Mari SmithCEO, Mari Smith International, Inc.
@marismith
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1. Three Critical Facebook Trends2. Top Facebook Marketing Mistakes Businesses Are Making3. Clear Objectives: What Are You Selling?4. Content Strategy: Facebook Power Tips5. Maris Four-Phase Social Media Profit System6. Amplification Lead Generation Strategy
AGENDA
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Seeing your content
Not seeing your content6%
The problem with Facebook organic reach explained in a single graphic
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6%
More content, more friends, more pages
1,500-15,000 potential stories 100,000+ algorithm weights 300 stories selected Content is affected by user
interaction (or lack thereof!)
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1 THREE CRITICAL FACEBOOK TRENDS
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TREND #1
Facebook is disrupting television and video
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(general blank slide)
Can Facebook overtake YouTube? Yes!
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Mobile video Mobile video traffic to
grow 55% each year until 2020
600M LTE subscriptions; 3.7Bn by 2020
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Media channel
Facebook is 10 times larger than the biggest TV channel on the planet
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TREND #2
Huge emphasis on Messenger for Business
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Response time Respond to 90% of
messages Maintain median
response time of 5 minutes
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TREND #3
Brand story telling
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The Herbivorous Butcher
Kale & Aubrey brother and sister
Quirky, fun, personal
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People-centric
To make the world more open and connected.
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2 TOP FACEBOOK MARKETING MISTAKES BUSINESSES ARE MAKING
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People complain tried and failed
So many businesses trained to just try it
BUT User error! Unclear message? Confusing landing page? Wrong target, or too wide?
KEY = education!
Facebook ads dont work?
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1. Not RESPONDING to fan posts and comments.
2. Your posts are overly PROMOTIONAL.
3. Using only the BOOST button.
4. Promoting posts without a measurable ROI.
5. Targeting the wrong AUDIENCE.
6. Not having a BUDGET for ads.
7. Placing ads without one of the six TRACKING pixels.
Facebook Mistakes
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3 CLEAR OBJECTIVES:WHAT ARE YOU SELLING?
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PRODUCT
LEADERSHIP
MARGIN
SALES and MARKETING?
Which is most important?
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NOTHING happens until somebody sells something. ~Darren Hardy
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Drive traffic to your website
Increase online sales
Launch a new product
Build your email list
Build brand awareness
Improve customer service
Drive in-store sales
Get more check-ins
Example objectives
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4 CONTENT STRATEGY:FACEBOOK POWER TIPS
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Create content that STANDS OUTbut is still CONTEXTUAL
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Inform Entertain CTA
3 content buckets
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1. SHAREABILITY: Craft content with your audiences audience in mind.
2. PROMPT response wins. Every time.
3. Personalize your posts. Write as I/We when appropriate.
4. Address commenters by first name.
5. Moderators should sign off with his/her first name.
6. Be friendly and upbeat, but dont try too hard.
7. Humor often works with all audiences, if done tastefully.
8. Monitor other Facebook Pages to see what catches your eye.
Content & engagement tips
Grow Your Business with Special Promo Pages!
22Mari.com
Facebook Approved Technology
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5 MARIS FOUR-PHASESOCIAL MEDIA PROFIT SYSTEM
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4-Phase Profit SystemPLAN 1 year in advance quarters
Add value + build community + test, track & measure
CORE Phase
Fundamentals Everyday posts Quality content Engagement Community Listen Identify
superfans
BUILD-UP Phase
Anticipation Empower
affiliates Count-down Contest Big reveal!
PROMOTION Phase
Free (webinar) Replay Encore
Paid promotion Cart opens Early bird Sale cut offs
FOLLOW-UP Phase
Still time to join! Last minute
specials Testimonials Case studies
Busi
ness
Pag
e +
Pers
onal
Pro
file
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6 AMPLIFICATION LEADGENERATION STRATEGY
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Value + engage
Pay to amplify the reach of your BLOG POST content containing helpful tutorials, resources, tools, etc.
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Retarget! Create dark posts with
offers Target your Website
Custom Audience Target Lookalike
Audiences
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1. Post more native VIDEO (use Facebook Live!)2. Experiment with posting outside business HOURS3. Mix up frequencytry posting LESS often!4. Mix up post TYPES5. Test post LENGTH6. Include @ TAGS of other Pages7. REPOST popular posts8. Pre-select target AUDIENCE (post-gate)9. Drive traffic from other sources10. EMBED posts and videos on your blog
Organic reach tips
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Facebook Live Game changer Verified Pages Public Figures Mentions app Instant native video Highest organic reach
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Example
Focused Breaking news Relevant Highly shareable
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Secret to Facebook success?Be a MEMBER first, marketer second
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How to create CONTENT? How to keep up? Where to FOCUS? How to do it all? How to COMPETE? Organic vs. PAID? How to measure ROI?
Biggest business challenges:
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marismith.com/inbound
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Cheers!
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