Maria Isabel QueroAdenike Kebi-Mola Aranda

Noelia Martín EspadaLaia Alonso Romero

Laia Navarro IrúnLaura Pérez Guàrdia

YEEF – Young European Entrepreneurs of the

Future

D&J SOLES(Dancing N joy Soles)

D&J Soles is a practical point protection stuck to a sole for avoiding foot pain to ballet dancers

OBJECTIVE

• Objective

Our objective is to obtain total relief of pain inballet dancing.

OUR HOMEMADE PROTOTYPE

This pointprotector is in the market nowadays

And this is our prototype. A Point protector that holds all the feet better

MISSION STATEMENT

Our product helps people to enjoy sport and dancing,

it encourages the sport practice and, above all,

dancing.Because our point protector

and sole make an innovative which give joy

to the art of dancing .

1 Year 2 Year 3 Year

1. Start capital 10.000 - -

2. Revenue 240.000 350.000 780.000

Turn over 8.000 8.000 16.000

loans - - -

Private investments Working Hours Time

Other 2.000 2.000 4.000

TOTAL revenue 260.000 360.000 800.000

3. Expenditure 47.000 50.400 10.000

Investment 7.500 1.0000 28.000

Materials 50.000 83.400 18.000

Running costs 400 600 1.000

Taxes and fees 3.000 5.000 18.000

TOTAL costs 107.900 149.400 332.000

TOTAL expenditure 152.100 210.600 40.800

FINANCE PLAN

OUR PROTOTYPE: ECONOMY

• Investments

OUR PROTOTYPE: ECONOMY

Series1

-1,500,000

-1,000,000

-500,000

0

500,000

1,000,000

1,500,000

2,000,000

best caserealistic case

MARKET RESEARCH OF DANCE SCHOOL

In these picture you can se the different dance school that there are in Barcelona, province of Barcelona and Catalonia.t

In Barcelona there are 130 schools of dance.

MARKET RESEARCH OF DANCE SCHOOL

In the province of Barcelonathere are around 150 schools of dance

MARKET RESEARCH OF DANCE SCHOOL

In Catalonia thereare 400 schools of dance

• This pictures show us that the number of people who dance are aproximately 200.000. This means that our product could succed

MARKET RESEARCH OF DANCE SCHOOL

Our product will increase in about 5 years, and then we will sell it around Europe.

SWOT ANALYSIS

Strengths Weakness

The main quality of our product is that it is

innovative,prevents foot pain.What it makes it unique in the

market.

When worn for extended period of time the resin crescent may flatten.

Opportunities Threats

Developing market Gap in the market

Huge potential for growth Consumer acceptance

Our main competitors are strong and can copy our

productAn industrial cheaper version

MARKET AND COMPETITION

Toes Kids

Bits and pieces

Less safety

More expen-sive

Avoid foot pain

Not enough protec-tion

separate items

Capezio

Sansha

Gaynor Minden

Inter-mezzio

D&J Soles

SUMMARY4Ps 4Cs 4As 4Os

Product Costumers need Ballet dancers need point protectors in order to avoid feet pain.

Acceptability Our product respects the laws of the country and it is socially acceptable.

Objects Our high quality product is sold in order not to have pain on your feet while you are dancing.

Price Cost to use The price is affordable.

Affordability All ballet dancer can afford this product.

Objective We promote the sports without pain.

Place Convenience You just have to search the Internet to find our product. Quality and price fair relation.

Accessibility Everybody is able to buy our product because there is on the Internet.

Organization We sell our distributor product through Internet.

Promotion Communication We will communicate with our costumers via e-mail or phone.

Awareness All dance schools have received brochures and advertising via e-mail, and students who have already try it are spreading it.

Operations We have a web page and a video showing the product and the result of it.

TARGET CUSTOMERS

All kind of ballet dancers can use

this product (women, men or

children). For amateur or

professional dancers.

PROMOTION

• Trade shows, trade exhibitions or trade fair.

• Local ballet shops• Gyms • Ballet Schools• Magazines• Instagram• Facebook• Twitter• A website, a logo• Online sales

EXECUTIVE SUMMARY

• Our company: Ballfeet (S.L.)

• Our workers:

- Manager: Maria Isabel Quero - Marketing: Laura Pérez Guàrdia - Treasurer: Laia Navarro Irún - Distribution: Noelia Martín Espada and Laia Alonso Romero - Secretary: Adenike Kebi-Mola Aranda

• Local: Creu Alta Avenue N-12, Sabadell