maria piera mattioli portfolio
DESCRIPTION
Service and Graphic DesignerTRANSCRIPT
MATTIOLI MARIA PIERA
Portfolio
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INDEX
Product Design /
Web Design /
Service Design /
Graphic Design /
Anfora....................................................................................................................48-52Creamball..............................................................................................................54-57
www.remomattioli.it...........................................................................................60-61WNDnext...............................................................................................................62-63
Service Design Facilitator.........................................................................................4-5Made in Chitaly........................................................................................................6-17
Buy a Bread Build a Community.........................................................................20-29Packaging Zafferano............................................................................................30-35Pasquale e Marialaura- Save the date & Website...............................................36-39Questione di Etichetta- Scribano..........................................................................40-41Storage of Food- Infographic...............................................................................42-43Processo di Vinificazione......................................................................................44-45
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> Service Design
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Service Design Facilitator Design Thinkers Academy Bootcamp, Cape Town
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During my internship for the Design Thinkers Academy of South Africa I had the opportunity to follow several bootcamp as a facilitator.
Together with trans-disciplinary teams we promot-ed participatory and co-creative training programs for professionals and teams in corporate and gov-ernmental environments.
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Made in Chitalya tour business to business
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WHAT ISTHE SERVICEABOUT
Cultural encounters can change the world. For this reason “Made in Chitaly” guide people to discover different realities in another country.
For chinese businessman and owners of activities the service propose a unique experience: a tour through Milan realities during Expo 2015.
It gives them the possibility to see how their activ-ity is managed in Milan, one of the most innovative city in Italy.
Based on their trade they can choose the tour that better suits their needs. There are three different fields based on the resources of the city: food, di-vided into cereals, grains, fruit and vegetables, art and design and fashion.
“Made in Chitaly” finds what’s innovative in the city, people just have to participate and be inspired
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PERSONAS
Name: XiongSurname: ChengAge: 35 years oldJob: Owner of a restau-rant
His activity in China: Brand new, Traditional, Difficulties to emerge
How does he lives the expo: First time in Italy, He wants to be inspired, Come back with ideas
Name: PengSurname: WeiAge: 46 years oldJob: Owner of an agency in Paolo Sarpi
His activity in China: Very old, Traditional, Needs a refresh
How does he lives the expo: Be part of it, To make more money, Diffi-cult to understand how
Name: MartinaSurname: FumagalliAge: 35 years oldJob: Owner of a restau-rant
His activity in China: Well- known activity, Innovative, ability to be unique
How does she lives the expo: Show her activity, Create new contacts, Difficult to understand how
Tourist Owner Staff
AgencyStaff
AN OPPORTUNITY TO COME FOR THE EXPO AND GET THE FLAVOUROF MILAN ALSO OUTSIDE OF THE EXHIBITION
AN OPPORTUNITY TO OFFERAN INNOVATIVE SERVICE TO THE SPECIFIC CLIENTS
AN OPPORTUNITY TO BE A PROTAGONIST AND GAIN VISIBILITY DURING THE BIG EVENT IN THE CITY
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機構
WHAT THE SERVICEOFFERS
THE BACKSTAGE
OrganizationalSupport
SpaceSupport
EconomicalSupport
Calendar PlatformAgency
City of Milan
Tourist
To offer a newtype of tour
To be inspired byothers
To tell and hearstories
To promote italianinnovations
OwnerStaff
Made in ChitalyStaff
AgencyStaff
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INTERACTION STORYBOARD
Enter in theplatform
Provideguides
Send thema PDF
Search placesthat can fit
Give availabities(timing, number ofpeople, particular
format)
Build thetours in the
platform
To
urist
Owner
Agency
Or
ganizer
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!
Choose a typeof tour
Pay it Enjoy the tour
Receive theMoney
Receive theMoney
Receive peoplein their place
Provide a guideManage thetours
Receive anadvice
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THE TOUCHPOINTS
Platform Devices Sticker Tour gift Meeting pointof the tour
Immaterial Material
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http://madeinchitaly.altervista.org/Made in Chitaly the Platform
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SYSTEM MAP
Build the tours
Give availabilities
Involve places
Provide guides
Teach them
Enter in the platform
Choose a type of tour
Manage the reservation
Receive an advice
Receive moneyReceive money
Pay the tour
Provide a guide
start
informa ow ma ow ow
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THE PROCESS
In order to develop the service and answer the needs of all the stakeholders of the system we developed different tools in order to co-create with the actors.
Every tool has been designed to answer spe-cific answers. We used them in order to create interaction between us and the stakeholders of the system, make them visible on what the con-cept was, develop alternatives and give them tools to express their idea about the service.
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> Graphic Design
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Crowdfounding campaign in storeBuy a Bread Build a Community
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Fighting ECD through positive parenting
THE CLIENT
Buy a Bread Build a Community is a campaign designed to assist the growth of The Parent Cen-tre – a Non-Profit Organisation (NPO) that fo-cuses on Early Childhood Development (EDC): helping children by training parents through posi-tive parenting.
Upon thorough research about the organisation and interviews with the staff members, we were able to focus on a key issue that the NPO is faced with – a lack of funding. For this problem the NPO’s is restricted in specific areas where the space constrain them and their activities. The “dream” of the organization is to build a space of their own that will allow the growth of their organisation.
Wynberg Gugulethu Khayelitsha
SMALL AMOUNTOF SPACE
NOT OWNEDBY THE
NPO
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THE STRATEGY
In order to generate funds for The Parent Centre we decided to use bread as a medium.Bread is purchased on a daily basis by south african costumers. We developed a concept that plays on bread being as important as the need for ECD.The brand we choose is Blue Ribbon bread.
Through our campaign we set a specific goal:
A crowdfounding campaign in mall where people are not asked to give money but to show their commitment through a simple action, choosing this specific brand for one month upon the other ones. The target audience is the customers of the Gar-den Centre Mall who are residents/members of the Garden’s community.Placing this duty on the audience we gave them the ownership over the change throught their actions.
The parent Centre
Blue Ribbon
Customers of Garden Centre
Sponsor
Target Audience
SOLD OUT THE STOCK OF THE BRAND AT THE END OF EACH DAY FOR AN ENTIRE MONTH
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THE GRAPHICIDENTITY
The graphic identity of the campaign is mainly characterized by simple icones rapresented with outlines and construction lines that relate with the idea of constructing the building for the NPO organization.
Bread, brick and community are the key elements: through buying a bread the costumer is giving a brick and building a community.Garden Centre
is committedto ECD.
q ç= Ä É = é ~ê í=çÖ á î É = ó ç ì ê = Å çA simple acpeople’s lifecollaborate communitiecan be valuachieve thisí Ü ç ì Ö Ü í ë = ç åá í = ç å = í Ü É = á åëShow your your believeprogress.
DESIGN OFTHE CAMPAIGN
Every item of the campaign is designed in order to generate excitement within a community to stand together and participate in supporting a worthy cause.
In order to develop them we focused on the custumer journey of the Garden Centre Community inside of the mall, selecting the strategic touchpoints.
The purpose are different: attracting their attenc-tion, inform about the campaign, make them feel the commitment, involve them through active articipation.
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CUSTUMER JOURNEYAND TOUCHPOINTS
1. The BrickTo catch the attention of the people entering2. The PosterTo catch the attention- To introduce them to the campaign3. The InstallationTo inform and explain the stakeholders andthe mission4. The Shopping TrolleyTo make them feel the commitment
5. The StandTo make them experience their action6. The Sticker BrickTo thank them for the contribution-To give them a tool to participate in the installation7. The Installation InsideTo make them participate- To show the contri-bution8. The Social MediaTo show the progress of the campaign andkeep people updated
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To be part of the campaign and give your contribution.A simple action can change some peopleÕs life. We should collabo-rate to build better communities.What do you think can be valuable in orther to achieve thisgoal? Write your thoughts on this sticker and paste it on the installation.Show your contribution. Express your believes.Be part of the progress.
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Zafferano ItalianoPackaging
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PROJECTGOALS
The purpose of the packaging is to express thehigh preciousity of the spice inside.Value means also italianity; thanks to a newpackaging one goal was to stress the origin of thespices.
Most of the already existing packagings are dis-posable objects.Through the new packaging the missiom was also to create a diffuse culture around the spice, in a way that the user is willing to preserve it.
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The BookletA reusable packaging
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The booklet is stricktly link to the association“Zafferano Italiano” that works for the protectionof national products.
When the user opens the booklet a pop-upmade by simple paper presents the bag with the pis-tils. It wants to remind of the structure of a flower where the pistils are places inside of it.
The booklets are 6, one for each region. Thanks to the information inside the booklet the user is push to collect them and keep them also after the use of the saffron.
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The orifami flowerAn experiencial packaging
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The main aim of this packaging is to evoke and transmit to the user the history and the essence of the saffron.
The spice is placed inside of an origami flower.
To draw the plastic bags the user has to open the flower, a gesture that reminds at the collection of the pistils.
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Pasquale & MarialauraSave the date/Wedding Landing Page
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Save the date
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Websitewww.pasqualemarialaura.tk
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Wine Label CompetitionQuestione di etichetta Scribano
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Storage of foodInfographic
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IllustrationVinification process
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> Product Design
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AnforaA sip, a territory
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The italian wines rapresent the best of our local production in the world. The wine must be considered not only as the final product of a food chain but as a cultural approach to a certain territory.
Unfortunally, due to industrialization and to the high demand of certain types of wine either in Italy than abroad, we assist at a flattening of cultural values related to wine.
Amphora answers at the necessity to enhance the natural resources, through self-production.The user, moved by the desire to experience the winemaking process, is pushed to go to small wineries to get the raw material, the grape and get his hands on it.
WINEASTHEMAXIMUMEXPRESSIONOFATERRITORY
WE MUSTPRESERVE, PROMOTEREDISCOVER THE BIODIVERSITY
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PROJECTGOALS
Amphora accomplish the principal steps of the winemaking process with just one product.
The user get to experience from the crushing of the grapes until the decantation of wine. These are the most interesting phases where the experience and the knowledge are the two factors that drive the producer who experience first hands the transformation of the wine. Decisions taken in these steps are crucial to determinate the characteristics of the final product.
4. Racking
1. Crushing
7. Decant
5. Pressing
2. AlcoholicFermentation
8. Aging
6. MalolacticFermentation
3. Fulling
9. Bottling
Tools for fooling and pressing
Breather valve
Grip
Conduit for decant
Container for• Crushing• Fermentation• Rackling• Pressing
COMPONENTSFUNCTION
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Cap- Terracotta
Grip- Elm
Piston- Elm
Sheath- Silicon
Net- AISI 304
Container- Terracotta
Stopper- Cork
COMPONENTSMATERIALS
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723
mm
324 mm
178 mm
135 mm
MAXIMUMDIMENSIONS
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CreamballThe ice- cream makerfor ice- cream gamers
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Creamball is a product designed for the “Museo della scienza e della tecnologia di Milano”. It was designed in order to make children experience a simple physical transformation through a play-ful approach.
With few ingredients like milk, sugar and flavour, you can make ice cream by shaking them. A process that takes at least five minutes of hard shaking, an endless period for a kid. What if this action could be more accessible to any-one, kids included, by making it a game you can play with?
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The first item is a ball whose shape takes inspira-tion from a baseball ball, made out of only two pieces of the same shape, sewn together.
For this reason two basic colours: cream yellowand mint green.
It is a ball sealed up by a waterproof zip, consist-ing of three different layers –pvc to contain ice and water, padding to make it soft and warmer to touch, and coagulated to make it look more ap-pealing and enjoyable to hold.
Everything is sewn together, and the sewings are sealed by a waterproof tape.
The cup in which the actual ice cream is going to take form lets you produce 200ml of ice cream: you don’t need to measure or weight anything, just fill it with the ingredients and close it firmly.
It is made out of high density polyethylene, safe for food and temperature leap resistant and im-pactproof.
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Milan Design week8th - 13th April 2014From 11 AM to midni ght
MilanoMakersFabbrica del VaporeVia Procaccini 4, Milano
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> Web Design
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Remo Mattioli Architettohttp://www.remomattioli.it/
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www. wndnext. it /localeWND next
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