mariana martinez
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![Page 1: Mariana martinez](https://reader033.vdocuments.net/reader033/viewer/2022061219/54b824564a795940358b4668/html5/thumbnails/1.jpg)
Selected Business Article:
“The design firms pioneering space suit fashion”http://www.bbc.co.uk/news/business-23947790
Mariana Martinez Professor Klinkowstein
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Russian man owns space suit companyHumble beginnings challenge successInnovative design brings fame
Mariana Martinez Professor Klinkowstein
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Mr. Southern shows off suit to NASA
Mariana Martinez Professor Klinkowstein
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Personal Ethnographic Research
• Marketing students analyzed products
• Each student wrote down each detail of product
• Asked them how their observations helps them learn
Mariana Martinez Professor Klinkowstein
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Mariana Martinez Professor Klinkowstein
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• Entrepreneurs started a video
company
• Mentioned that competition is biggest challenge
• Looked for ways to stand out
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Part B
Mariana Martinez Professor Klinkowstein
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