marie steinthaler-hopster
TRANSCRIPT
App Growth Hacking a flipbook of inspirational growth wins
Marie Steinthaler Head of Marketing & Growth at Hopster
@marmarlade | www.hopster.tv
App Promotion Summit Berlin Nov 2014 | @marmarlade
Before we start…
It’s not about silver bullets.
App Promotion Summit Berlin Nov 2014 | @marmarlade
Before we start…
It’s not about silver bullets. It’s not about gimmicks.
App Promotion Summit Berlin Nov 2014 | @marmarlade
Before we start…
It’s not about silver bullets. It’s not about gimmicks.
One size does not fit all.
App Promotion Summit Berlin Nov 2014 | @marmarlade
Something to think about…
Finding 10X+ needs new ideas,not just creative optimization.
App Promotion Summit Berlin Nov 2014 | @marmarlade
Something to think about…
Finding 10X+ needs new ideas,not just creative optimization.
Local Maximum
App Promotion Summit Berlin Nov 2014 | @marmarlade
Something to think about…
Finding 10X+ needs new ideas,not just creative optimization.
Local Maximum
Higher Peak
App Promotion Summit Berlin Nov 2014 | @marmarlade
One Metric To Rule Them All: Hard to do, but worth it.
“If Twitter couldn’t get a person to follow 30 other people, that person
was very unlikely to ever come back.”
What’s your Aha moment?
Find your Aha! Moment
App Promotion Summit Berlin Nov 2014 | @marmarlade
One Metric To Rule Them All: Hard to do, but worth it.
“If Twitter couldn’t get a person to follow 30 other people, that person
was very unlikely to ever come back.”
What’s your Aha moment?
Find your Aha! Moment
PS: FOLLOW THIS DUDE! @kurtsteini
App Promotion Summit Berlin Nov 2014 | @marmarlade
Incentivise virality. Many ‘tell a friend’ campaigns actually do the opposite!
Exclusivity on steroids…
App Promotion Summit Berlin Nov 2014 | @marmarlade
PS: Mobile apps are NPS beasts. You have real estate!
Let members get members
Sharing moment built in + money for successful referrals = win.
But here’s a challenge: can you demonetize your
referral scheme?
App Promotion Summit Berlin Nov 2014 | @marmarlade
Pro tip: once you have your promoters, deploy them for reviews!
Understand your NPS
App Promotion Summit Berlin Nov 2014 | @marmarlade
98% of texts are opened, and most read within minutes.
“If Twitter couldn’t get a person to follow 30 other people, that person
was very unlikely to ever come back.”
What’s your Aha moment?
Leverage your mobile-ness
App Promotion Summit Berlin Nov 2014 | @marmarlade
(it’s this whole thing)
App Promotion Summit Berlin Nov 2014 | @marmarlade
Some good ol’ elbow grease. And maybe a bit of Google Forms!
On that note… not all hacks are digital!
App Promotion Summit Berlin Nov 2014 | @marmarlade
Customer support: Make it so good it needs an ®…
Every. Touchpoint. Counts.
+ =
App Promotion Summit Berlin Nov 2014 | @marmarlade
App Promotion Summit Berlin Nov 2014 | @marmarlade
Did somebody say “release cycle”?!
And this is just a small list of tracking
SDKs…
App Promotion Summit Berlin Nov 2014 | @marmarlade
So what’s your stack gonna be?Understand Act
