marina
DESCRIPTION
TRANSCRIPT
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
Cross Media Analysis
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
Background Information
Marina Lambrini Diamandis, better known by her stage name Marina and the Diamonds, is a Welsh singer-songwriter and musician. She became known after reaching number two on the BBC Sound of 2010 poll list, coming second to Ellie Goulding. She released a private EP, then released a second called The Crown Jewels EP with the help of Neon Gold Records in 2009.
Now signed to 679 Recordings, Marina released her first studio album calledThe Family Jewels. She also has a second album called Electra Heart which she released in 2012 which went straight to number one in the UK and Ireland. It should be noted that Marinas second album ‘Electra Heart’ features various different personas throughout the singles.
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
Website
As you can see, Marinas face is the key signifier showing that
her image is a central focus in her promotion. The layout is set
out as a blog, showing that her fans are given access into her
music and makes it seem more personal. The use of the social
link sidebar, which follows you as you scroll, further illiterates
the fact that fans can interact with Marina in various of different
ways. Her logo uses a san serif bold font, with the font
connoting bubbly, cute and girly.
The website contains links to other
sections on her site, with most
noticeably a members login for fans.
This shows how fans are able to interact
with Marina, and gain special access to
her website. There is also a music
player launcher, once clicked plays her
songs. The links are in the same font as
the Marinas logo, adding consistency
throughout the website. Also, connotes
bubbly, cute and almost girly which
links with her image.
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
More of the websiteThe background has a pixelated look towards it, giving it a retro feel to the website. The use of the low tone in colours further assist this retro feel – it looks as if it’s a television screen.
Also, once you have clicked on the music player link, you are able to play one of Marinas song. Once they are playing, comments from the fans appear and change every two seconds further showing that fans can interact with Marinas work on many different levels.
There is also some cross media here with Marina placing an advert for her store right at the top of her blog style posts to enable the fans to connect with Marina.
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
Album ArtworkEach of the singles from her album Electra Heart features different album artworks. Each of the artworks has Marina, and only her, on the cover pulling various different poses. It also shows different hairstyles, hair colours, expressions and so on showing the different personas she has took on with this album.
The use of the close-ups show how her image is a key part of this album. Also, the text used does not cover up the artists face. They all have Marina making eye contact to build a relationship with her target audience and grab their attention. All of the images are made to look vintage, to create a reoccurring style throughout this album.
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
Album promotionTo promote her album, they displayed the viral ad campaign on the side. They covered her face, and people have to go to the website below to find outthe answer. Due to Marina not being highly known,people would evidently go to the website to find out who she is. The blur added to the picture makesit seem as if this picture has been taken by thepaparazzi.
Also, they made a campaign poster below, putting Marinas first album style against her new album style as if it were two artists going against eachother, when in fact they were both her.
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
Music video- PrimadonnaThe first shot of the video is an extreme close up of Marina, which is a code and convention of musicvideos to create Marina a brand identity.
As you can see, close ups are very predominant inthe music video. In each screenshot, Marina’s faceis in the center of the frame showing that she is the most important thing in the music video, and tomake the audience constantly look at her.
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
Music video - PrimadonnaMarina has been dressed in various pink coloured outfits. This has clearly been done to create the image of Marina being “Barbie like” and very girly.
Looking into the meaning of her album, this is what Marina wanted to convey, as she devised different personas for her “Electra Heart” album and the girly girl was one of them, shown throughout this video.
The outfits go from bedroom attire to going out attire, which could be showing the stages of Marinas character throughout the day. This also connotes Marina to be cute.
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
Music video - Primadonna
The lighting is dark, with key lighting focusingon Marinas face. This has been done to make the audience notice her face more than what is occurring in the background, and to further create this brand identity for Marina.
There are also retro effects used throughout the video to add a sense of class and to construct Marinas persona as the old fashioned views on women being girly and pretty. This is further shown through the hair style shown on the side and the clothes in which she wears.
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
Music video - Primadonna
The lyrics along with the visuals portray Marina to be a “gold-digger” and heavily concerned about her looks. The lyrics say “Got you wrapped around my finger babe” shows that she is a controlling women. Also, “The primmadonna life” shows shes in it for the glamorous lifestyle.
The amount of camera almost acts like a mirror for Marina as she pulls various faces that would occur in a mirror. This portrays Marinas character as vain and self-centered, which is what Marina actually tried to convey.
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
Godwin analysisThere are lots of close-ups of Marina throughout.
The notion of looking occurs when Marina stands in front of the mirror.
The lyrics match the visuals when Marina says “Wrapped around my finger babe” and spins her finger around.
The music match the visuals when the beat comes in and Marina quickly turns around and jumps.
P: 555.123.4568 F: 555.123.4567123 West Main Street, New York, NY 10001
www.rightcare.com|
Conclusion
Marina’s image created has been made to appeal to a wide range of people, due to the use of various personas she becomes throughout her album “Electra Heart”. The album emulates “trashy pop” and Marina even said she has always wanted to make an album to show what is wrong with pop, which she may have tried to do with this album. She represents herself as the average pop artist, with the pink clothing, blonde bimbo hairstyle, excessive amount of make-up and the cute girly twirls she does throughout the video. She also made her looks a main focus throughout her album and videos.
This has evidently been done to make Marina appear to be indie and show that she is not like everyone else, by making her album generic. If you look at her first album, she has a unique look and her songs are clearly thought out and mean something to her.