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Bubbly Scottish-Canadian! Relationship + Internet = Social Media!

“The Pied Piper of Facebook”


Over 704 MILLION active members Half log on daily Average session time = 55 minutes!


To help the world connect & communicate more effectively…


Objective1. DESIGN Strategy2. CONTENT Strategy3. PROMOTION Strategy4. ENGAGEMENT Strategy5. CONVERSION Strategy6. TRACK & MEASURE Strategy7. SCALABILITY Strategy


Build your email list

Drive traffic to your blog

Get more paying clients

Get media attention/contacts

Improve customer service

Increase repeat business and referrals

Establish yourself as a leading authority

Be the #1 go-to expert in your area!!


Custom landing tab converts to fans at 47% vs. wall at 23%.


50/50

Yours + “OPC: Other People’s Content”◦ Blogs

◦ Twitter Lists

◦ Facebook Lists

◦ Ezine subsriptions

◦ Alltop.com


“The more similar we are, the more invisible we become.”

David Tyreman


~88% of Facebook users do not return to the fan page once they click the Like button…

…they only see and interact with content in the News Feed!


Facebook friends, Ads, Events, Groups, other Pages?

“Think outside Facebook!”◦ Twitter, LinkedIn

◦ Your blog and ezine

◦ Offline

◦ Print media

“Radical Strategic Visibility”


FIRST build tons of value, social equity

Space out your offers

Clear CTAs

Make it really easy for people to buy from you!


Where to start looking for fans who are in your target audience:◦ Other fan pages, groups, ads, Twitter, LinkedIn. See

http://bit.ly/21waysfb.

Why a smaller number of loyal fans isfar better than thousands of fans who aren't in a position to buy from you.

How to keep fans enlightened, entertained and engaged:◦ “Edutainment!”

How Mari encourages people to post questions on her wall and how she has become the go-to source for anything Facebook:◦ Consider community scalability.

Facebook Marketing – HOT Topics:

http://bit.ly/21waysfb


Why your content should include photos and video and not just text:◦ EdgeRank

Tips for encouraging your fans to comment, not just click "Like”:◦ Ask, ask, ask!

Why tagging is a powerful tactic that can get you in front of thousands of people who don't know about you:◦ Attribution, Autograph. Ask yourself, “what is my deepest intent?”

Best practices for tagging, including when to tag as a person or as a brand◦ See: http://bit.ly/tag_etiquette


http://bit.ly/tag_etiquette


Mari's recommendations for the best Facebook social plug-ins:◦ Like Box, Comments, Like Button, WordPress Plugins

How to use email to lure current fans to your Facebook page:◦ CTA’s, “Share” link: http://www.facebook.com/share.php?u=URL

The power of a Facebook Welcome Page, andwhy it will convert more visitors to Fans

Ideas for using video on your Welcome Page



What you must know about the rules governing contests on Pages:◦ #1 rule – use a third party app

The truth about Facebook ads and what you must know if you use themto attract fans

How to attract fans from your Personal Profile

Annoying things people are doing to try to attract fans (are you?) and why it's hurting their efforts



1. I don’t have TIME!2. Social Media seems like a full time JOB!3. I don’t want to have to LEARN it all.4. I want to protect my PRIVACY.5. I want to protect my CONTENT.6. I don’t know what I should DELEGATE.7. Do Facebook ADS really work?8. I don’t know the social media BEST PRACTICES.9. I don’t know which sources to TRUST.10.I’m not sure how I’d measure any real RESULTS.11.Can you really make MONEY using social media?


www.SocialMediaImmersion.com

Complete end-to-end video training program - just $1,497 $297

PLUS a one-year membership in Mari’s Social Media Inner Circle for $97 ($497 value)

http://www.SocialMediaImmersion.com


Write on Mari’s Facebook wall:

www.facebook.com/marismith

Tweet Mari: @marismith

Subscribe to Mari’s blog: www.marismith.com

http://www.facebook.com/marismith

http://twitter.com/marismith

http://www.marismith.com

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