Blogging and Social Media

Marist Possibilities

Friday 3rd October, 2014

Marist Centre, Melbourne

John McMahon

Connecting for Belonging

‘… no one lives in isolation but hungers for a connection; to feel part of a community.

(Advertising blurb at Readers Feast 28th September, 2014)

Blogging

Why have a blog?

• Blogs provide another way to carry out our Marist mission

• People can access blogs easily• Blogs give readers a way of engaging• Blogs provide a place to access resources• Blogs attract people who have nowhere else

to ask their questions

On whose authority do I speak?

• I speak on behalf of John McMahon who is a happy Marist

• I speak as one person in the worldwide Marist network

• I speak as one who has specific interests and experiences

Who is my audience?

• Anyone who wishes to access http://www.johnmcmahon.id.au

• Marists from Australia and other countries who seem to find me

• People interested in Catholicism, Marist life and mission, education, leadership and networking

How do I handle unexpected responses?

• I try to be respectful• I try to reply in a timely manner• I try to be honest• I refer people to others if required

Blog Statistics21st September, 2014

Blog Popular Content

Blog Activity

Are Blogs linked to Social Media?

• Blogs rely on social media• Through social media, for example, I let

readers know I have just uploaded a post.• I inform them through Twitter, LinkedIn,

Facebook, Google + and AWeber

Social Media

Why use social media?

• Information can be passed on quickly• Networking is available• It provides a way of participating in groups• There are global structures which can be

utilised

Today’s Approach to Social Media

• Social• Mobile• Analytics• Cloud

Frank et al, p.22

Popular Outlets

Magazines Use Facebook SummariesAmerica Magazine Oct 6, 2014 P.7

A Class discusses quotes posted on LinkedIn

Nathan writes:

”My Year 10 Christian Leadership students have recently been reflecting on your #maristsimplicity quotes, as we prepare to deliver a Yr 8 Brothers Together program on this pillar of Marist Spirituality. We also like the quote "live simply, so others may simply live".”

Nathan AhearneDirector, Faith FormationMarist College, Canberra

12th September 2014

A Tweet Favourited by Carolyn Young

A Tweet Retweeted by Kurt Challinor

A Tweet Retweeted by Kate Fogarty

A Twitter Summary in America Magazine Sept 22, 2014 P.6

Analytics on Twitter

Pinterest Analytics

Pinterest Demographics

Some Responses

A view from Business

‘We must reimagine and reengineer the supporting organizational models and business process to thrive in the new digital economy.’ Frank et al p.15

John Murphy, a Marist priest works in digital media at the Marist Internet Ministry, New Zealand.

A Marist Fathers’ approach

Our Responses