What comes first:

Partnerships or Sales

May 2016

20200

3500700,000

24,000,0001,900,000,000

The new WORLD

All established, industrial companies are struggling with

“Disruptive Innovation”

“Disruption happens because of competence, not incompetence”

Clayton Christensen

Coca-Cola Founders: Co-creation Model

Startup

VCFounders

Coca-Cola Founders: A New Model for Creating Start ups

+ =

Coca-Cola Assets (RRR)

Co-Founder Network

+

Big Industry Problem

Lean Startup Method

PortfolioMarkets

CapabilitiesReputation

Talent

NewValue

“Millennial Engagement”

“Powered by Coca-Cola”

“Founders First”

First, we partner with experienced entrepreneurs around the world. Then we

immerse them in the power of Coca-Cola - our relationships, resources, and

reach (RRR). We then co-create the startup around a big industry problem and

become the startup’s first customer from day 1.

2 Examples

Wonolo

On-demand staffing25x more reach

80% cost savings30-40% revenue growth

Hivery

Predictive analytics17% rev. growth per machine

15% cost savings per machine$450 additional OI per machine

SALES

before

PARTNERSHIPS

THANK YOU

Marius Swart

Coca-Cola Founders

www.coca-colafounders.com

Twitter: @MariusDSwart