mark faust - principles of innovation
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Principles of InnovationMark Faust
www.GrowthOrBust.com
No need to take notes:
I’ll give the Innovation Section of my book Growth or Bust! to anyone with a card, it has
even more detail than we cover here today
For your copy, contact me at [email protected] or 513-621-8000
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“Anyone who needs PowerPoints to speak doesn’t know what they are talking about!”
- Steve Jobs
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Innovation - Turnaround
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…the Definition of Marketing
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…the Definition Of Innovation
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The Steps to Building An Innovation Culture
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Top Down
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Clarify Your Innovation Values
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Get All Hands on Deck......set i-objectives
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Initially Focus on Quantity vs. Quality
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Consistently Communicate Implementation & Successes
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Give Specific and Universal Rewards
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Make Innovation a Mobius Loop
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Innovation Must Be Holistic
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Innovation Includes and Focuses on the Customer
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Innovation Involves BOTH
1. The Organizational &
2. The Individual’s Opportunities for Contribution toward
Improvement
& “Individuals” can include Vendors
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Direction vs. Size of Dollars
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Innovation Skills
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Connecting the Unconnected
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Respectfully Challenging the Status Quo
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Flipping
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Embrace Constraints
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Study Customers Like a Scientist = “genchi genbutsu”
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Networking
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The 7 Step Echelon Innovation Process™ EIP™ to Echelon Your
Team Toward Growth
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1. Listing Opportunities 2. Prioritizing Opportunities 3. Inviting Participation 4. Gathering Ideas5. Decision on Implementation6. Communicate Implementations7. Reward & Celebrate!
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Humility is the Foundation of Innovation
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