TAKING YOU TO A VERY DIFFERENT PLACE

AGENDA

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INTRODUCTIONS

BENEFITS OF TWITTER

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CREATING A TWITTER STRATEGY

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STRATEGY FOLLOW CREATE ENGAGE

Customer Relations Your customers and potential customers

Content relevant to your customers: tips,

company info, etc

Answer questions, respond to comments

about your brand

Crisis Management Your brand, products and relevant issues

Direct to additional resources, updated

information, explanation

Answer questions, respond to comments,

raise issues, provide info

Corporate Reputation

Management

Industry leaders, similar interest groups, news/

media

Insights, expertise, become a thought leader

Jump in the conversation. Be

transparent and add value

Event Coverage Those interested or attending event, media

Event information, updates, behind the

scenes coverage

Set up Tweet-ups, talk to attendees, ask and

answer questions

Product Promotion &

Sales

Current and potential customers, those

interested in similar products

Links to online promos, insider info on upcoming

sales, discount codes

Check replies and DMs, answer questions,

provide info when needed

Issue Advocacy Those interested in your cause, industry leaders,

news

Added value: health tips, disaster alerts,

fundraising info

Know your followers, thank them for support,

get them involved

CASE STUDY: SALES

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CASE STUDY: CUSTOMER

SERVICE

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CASE STUDY: CONTENT

DISTRIBUTION

CASE STUDY: MARKET RESEARCH

CASE STUDY: STAKEHOLDER

ENGAGEMENT

TWITTER BASED MEDIA

RELATIONS

WHO SHOULD TWEET?

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WHAT CAN GO WRONG?

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HOW TO MEASURE

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RESOURCES

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RESOURCES

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MARK HANSON

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