mark howell director of global retail video. d2c campus meeting better understanding of our global...
TRANSCRIPT
D2C CAMPUS MEETING
Better Understanding of our Global Business
Confidence in the future of Oakley D2C
Get to know your FHR Team Neil Buckley Lynda Ly
1. North America2. South America3. EMEA4. Japan (North Asia)5. SEA6. Australia (South Pacific)
Oakley 2014 Global Structure
1
65
43
2
Oakley 2014 Global Presence
1. Tokyo, Japan2. Shanghai, China3. Melbourne, Australia4. Zurich, Switzerland5. Sao Paulo, Brazil6. Montreal, Canada
323,105NEED 5TH AVE
RENDERING
OAKLEY GLOBAL RETAIL •# OF EMPLOYEES
2811•TOTAL RETAIL STORES
280•INTERNATIONAL STORES
93•COUNTRY PRESENCE
19•Total Global Revenue
$403M
KEY RETAIL CHALLANGES
Higher Taxation in Brazil/Election Year/Political unrest in Venezuela
The strengthening of the US dollar against the Brazilian, Japanese and European currency.
The continuous decline of Core Brands around the world.
GLOBAL SNAPSHOT
Highlights
Global Luxury goods brands posted 4th straight year of Double Digit growth thanks to continued growth of the Chinese consumer.
Emerging Markets in South East Asia & Central America have become big destination for global Brands (Gap, Levi, Apple, Victoria Secret, Ralph Lauren)
Sportswear Retailers grew 17% last year, driven by fashion fit-wear for women and a resurgence of multi-brand sport stores.
Premium Outlet Centers continue to grow around the world.
GLOBAL SNAPSHOT
2014 Global Retail Results Comp
Budget• Overall: +5.6% -2.1%
O-Stores +7.6% -3.2%
Vaults +2.2% -1.4%
• Markets: Comp 2013 Comp
SEA +14.1% +9.5%
Japan +11.3% +12.1%
Brazil +6.4%+10.5%
EMEA +6.1% +8.2%
USA +4.7% +5.4%
Australia +4.0% +6.2%
UAE +2.3% +3.2%
Canada -7.1% -4.2%
Mexico -24.4% +4.1%
Elevated our Store Sales Teams (Elite, O-mater)
Foot Traffic 8% / Conversion 12.6%Comp
Conversion rate 12.1%
Solid Gains in KPI’s
8% Comp increase in SOP!!!!
2014 INTERNATIONAL DRIVERS
2015 Global Retail Results Comp
Budget• Overall: +5.4% +1.2%
O-Stores +7.6% -2.2%
Vaults +2.2% -0.4%
• Markets: Comp Budget Japan +16.0% +1.9%
UAE +14.3% NA
Brazil +5.3% +3.0%
SEA +4.1% NA
Canada +3.0% +1.9%
Australia +2.7% +1.0%
Mexico +2.4% NA
EMEA +0.1% -3.1%
USA -0.7% -3.9%
2014 Licensee Expansion• Currently 33 Licensee Stores around the world• Opened 22 stores over the last 18 months in South East Asia Alone
• Indonesia, Philippines, Thailand• 20 of our 22 stores in South-East Asia made budget.• Continued to expand into our Cancun Mexico Region (7 stores)
• Cancun Airport & Isla Mujeres New in 2014
Video
CONTINUED EXPANSION INTO BRAZIL & JAPAN
NEW FLAGSHIP LOCATION IN MUNICH GERMANY
HEAVY EXPANSION INTO SOUTH EAST ASIA
New Stores In Australia and Cancun Mexico
New Stores in Costa Rica, Columbia, & Peru