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1 FEBRUARY 17, 2009 THE BEGINNING OF THE END OF APPOINTMENT MEDIA IMEDIA BRAND SUMMIT

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Page 1: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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FEBRUARY 17, 2009THE BEGINNING OF THE ENDOF APPOINTMENT MEDIA

IMEDIA BRAND SUMMIT

Page 2: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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FCC MANDATE

Page 3: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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$ 165B WILL SPLINTER

Page 4: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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IT'S ALL ABOUT ON DEMANDAPPOINTMENT MEDIA WILL END

Page 5: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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10 POINTS TO CONSIDER

Page 6: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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INFORMATIONGENERATION

ATTENTIONGENERATION

1

Page 7: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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BROADCAST GENERATION

TV

PRINT

RADIO

BILLBOARD

Page 8: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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INFORMATION GENERATION

TV

PRINT

RADIO

CABLETV

KIOSK

BILLBOARD

SATELLITERADIO

INTERNET

SATELLITETV

CABLERADIO

DIRECT

EMAILDIRECTMOBILE

Page 9: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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TV

PRINT

RADIO

CABLETV

INTERNET

ATTENTION GENERATION

TWITTER

KIOSK

SOCIAL

RSS

COMMENTINGVOIP

SATELLITETV

SMS

BLOGS

IM

APPS

BILLBOARD

SATELLITERADIO

INTERNET

SATELLITETV

CABLERADIO

DIRECT

EMAILDIRECTMOBILE

PODCASTVIDEO

Page 10: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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INDIVIDUALMEDIA

THE CLOUD

2

Page 11: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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NEWSPAPER/MAGAZINE

TV

RADIO

INTERNET

MOBILE

MEDIA DEFINED BY TECHNOLOGY

LETTERPRESS

CABLE/SATELLITE

BROADCAST

TCP/IP

GSM

Page 12: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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MEDIA DEFINED BY CONSUMER

Page 13: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Page 14: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Page 15: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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APPOINTMENT ON DEMAND

3

Page 16: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Page 17: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Page 18: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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PRODUCT EXPERIENCE

4

Page 19: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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NON SOCIETY

Page 20: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Page 21: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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PRICE LIFETIME VALUE

5

Page 22: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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$170 (FIRST PURCHASE)

Page 23: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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+$200 (SECOND PURCHASE)

Page 24: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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+$250 (THIRD PURCHASE)

Page 25: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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+$180=$800 (LIFETIME VALUE OVER 18 MONTHS/3.5x)

Page 26: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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INTRUDERWITH TAGLINE

STEWARD OF ACONVERSATION

6

Page 27: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Page 28: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Page 29: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Page 30: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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SPARK CONVERSATIONADVERTISING IN MEEBO SPARKS CONVERSATION ABOUT THE BRAND

ALBUM RELEASE

MEDIABAR CAMPAIGN START

Page 31: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

31

RENT CONTENT OWN CONTENT

7

Page 32: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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WHAT’S OLD IS NEW

Page 33: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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ENGAGE THE AUDIENCE

Invite . . . Entertain . . . Co-Create

Page 34: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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CREATE COMPELLING PROGRAMMING

Page 35: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Page 36: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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PROGRAMMING GUIDE

SEARCH FORPROGRAMMING

8

Page 37: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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nice makeup

Page 38: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Page 39: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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Page 40: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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STANDARD AD UNITS

PERMISSION AD UNITS

9

Page 41: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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MEVERTORIAL

Page 42: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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VCAM

Page 43: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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OLD MATH NEW MEDIA

10

Page 44: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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RECALCULATE THE MATH

(Reach x Frequency)Engagement

= Media Buy√

Reach x Frequency = Media Buy

Page 45: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

45

BECOME PART OF REVENUE

Revenue

Operating Profit

Expenses

R&D

Manufacturing

Salaries

G&A

Operating Income

Taxes

Net Income

Sales & Marketing

Cost of Sales

Page 46: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

46

SEARCH eCOMMCONTENTCOMM

AD NETWORK TOOLS

MAHALO

SEARCHME

eHARMONY

KAYAK

TRULIA

WEATHERBUG

EONS

FUNNYORDIE

HEALTHCENTRAL

JOOST

MEVIO

SUGAR

WIDGET BOX

CAFEPRESS

GAMEFLY

MOTOSPORTS

NETSHOPS

ZAPPOS

ADBRITE

ADMOB

AMOBEE

BUBBLEMOTION

JAJAH

LOOPT

MEEBO

TOKBOX

LINKEDIN IMEEM

ROCKYOU

STARDOLL

COLLACTIVE

KENSHOO

OLIVE

KONTERA

UNISFAIR

PONTIS

SINTECMEDIA

VERTICALSEARCH

BILLIONS ADVERTISING SPEND

Page 47: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

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[email protected]

Page 48: Mark Kvamme's iMedia Brand Summit Keynote, "February 17, 2009, The Beginning of the End of Appointment Media"

48

THANK YOU!


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